Chico's FAS' intimate apparel brand, Soma, has unveiled a brand refresh emphasizing beauty, strength, and inclusivity. The new campaign showcases empowerment and modern femininity, aiming to cater to women seeking comfort. Soma's new product lines include the Soma WKND™ collection, made with sustainable materials, and the Embraceable® Signature Lace range. The brand has over 250 boutiques and a 90% bra fit satisfaction rate, reinforcing its leadership in the intimate apparel space.
Chico's FAS, Inc. (NYSE: CHS) will host a conference call on August 26, 2020, at 8:30 a.m. ET to discuss the second quarter results ended August 1, 2020. The call will be accessible via the company's website, with a replay available for a year. Chico's FAS operates 1,332 U.S. and Canadian stores and sells through international franchises. The company focuses on women's fashion through brands like Chico's, White House Black Market, and Soma, aiming to enhance customer service and shopping experience.