INTRODUCING SPECTRUM REACH ARCHITECT: AI-POWERED INSIGHTS FOR ADVERTISERS

Rhea-AI Summary

Charter Communications (NYSE:CHTR) has announced the full market launch of Spectrum Reach Architect, an AI-powered media planning platform, following a successful six-month trial with over 2,000 local advertisers. The platform leverages first-party data from Spectrum's 30 million U.S. households to provide tailored advertising recommendations across TV, digital, and streaming channels.

The platform utilizes data from the Spectrum TV App, which ranks as the most-viewed streaming service in the U.S. on an hours-per-household basis. Architect builds upon Spectrum Reach's existing tools, including the Audience Reach Optimizer and Customer Data Match, to help advertisers optimize campaign effectiveness and identify new opportunities in a fragmented advertising market.

Insights

Technology & Media Advertising Analyst

Charter's new AI-powered ad platform leverages exclusive data from 30M households to optimize multichannel campaigns, potentially boosting ad revenue.

Charter Communications has launched Spectrum Reach Architect, an AI-driven media planning platform that represents a significant advancement in the company's advertising technology stack. After a six-month trial with over 2,000 local advertisers, this full market release strategically positions Charter to extract more value from its substantial first-party data assets across its 30+ million household footprint.

The platform's key competitive advantage lies in its exclusive access to viewer data from the Spectrum TV App (reportedly the most-viewed streaming service in the U.S. on an hours-per-household basis). This proprietary data enables more precise audience targeting across TV, digital, and streaming channels—addressing the critical challenge of campaign optimization in today's fragmented media landscape.

For Charter, this represents a compelling value proposition to advertisers of all sizes. The platform offers AI-driven recommendations for budget allocation and targeting, with testimonials suggesting strong early adoption. By helping advertisers achieve greater efficiency and effectiveness, Charter potentially strengthens its advertising revenue stream while differentiating from competitors.

Particularly noteworthy is how this platform builds upon Charter's existing advertising technologies like Audience Reach Optimizer and Customer Data Match. This suggests an integrated advertising ecosystem strategy that could create additional monetization opportunities for Charter's subscriber base beyond traditional subscription revenue.

Exclusive Media Planning Platform Gives Ad Buyers Real-Time, Actionable Data to Optimize Multichannel Campaigns

Key Takeaways:

• Spectrum Reach Architect helps advertisers adapt campaigns in a dynamic and fragmented advertising market.
• AI-driven planning tool delivers tailored ad recommendations for TV, digital and streaming for efficient budget use and audience targeting.
• Thousands of media buyers are already leveraging exclusive data insights to enhance campaign precision and maximize ROI.

NEW YORK, July 29, 2025 /PRNewswire/ -- Following a six-month trial period involving more than 2,000 local advertisers, Spectrum Reach today announced the full market availability of Spectrum Reach Architect. This proprietary, AI-driven platform simplifies media planning for advertisers by seamlessly delivering optimal TV, digital and streaming recommendations for maximum efficiency and effectiveness.

Informed by historical performance from tens of thousands of campaigns and drawing from Spectrum Reach's exclusive, privacy-focused first-party data insights, including from the Spectrum TV App, the most-viewed streaming service in the U.S. on an hours per household basis*. Spectrum Reach Architect gives advertisers customized media-planning recommendations, ensuring advertisers' budgets are allocated effectively and their ads reach their intended audience with the right frequency. Over time, Architect's AI-powered insights will grow even more refined, enabling advertisers to better plan campaigns in a dynamic, fragmented advertising market.

"Our direct connections to over 30 million U.S. households give us the ability to provide advertisers, agencies and marketers with actionable insights that they can't get anywhere else," said Jason Brown, Executive Vice President, Spectrum Reach. "With Spectrum Reach Architect, we can optimize and provide recommendations to advertisers that are applicable to their specific campaigns, whether big or small, to drive even greater campaign effectiveness with unparalleled precision."

This was the case for Joseph Delk IV, an attorney who owns the Delk 4 Law firm in Lenoir, N.C., who worked with his Spectrum Reach account executive to use Architect to tailor his local ad campaign, which started in June. "The real-time demonstration of Spectrum Reach Architect was a game-changer," Delk said. "It showed me the breakdown of my marketing plan and delivered a tailored proposal for my business. I could see exactly how my budget would be optimized for maximum reach and frequency. I'm excited about the AI integration and can't wait to see the added value it brings to my campaign."

Spectrum Reach Architect is the latest example of how Spectrum is advancing multichannel advertising for clients of all sizes. By building on insights from Spectrum Reach's Audience Reach Optimizer tool, Architect can help optimize campaign recommendations, helping advertisers uncover potentially missed opportunities across traditional and streaming TV. Additionally, Spectrum Reach's Customer Data Match allows local businesses to use their own data to reach existing customers and find new, similar prospects. Together, these offerings reflect how Spectrum Reach is continuously evolving to meet the dynamic needs of modern advertisers.

More information about Spectrum Reach's campaign planning tools is available at spectrumreach.com.

* Comscore CTV Intelligence Report 2022 through May 2025, U.S. statement based on measurement of Average Hours Per HH per Month for Spectrum TV App vs. Top streaming providers as measured on connected TVs, gaming consoles and streaming devices.

About Spectrum Reach
Spectrum Reach^®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services and supported by a 100% U.S.-based workforce. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at spectrumreach.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/introducing-spectrum-reach-architect-ai-powered-insights-for-advertisers-302516255.html

SOURCE Charter Communications, Inc.

FAQ

What is Spectrum Reach Architect and when was it launched?

Spectrum Reach Architect is an AI-powered media planning platform launched by Charter Communications on July 29, 2025, offering advertisers real-time data insights for optimizing multichannel campaigns across TV, digital, and streaming.

How many advertisers tested CHTR's Spectrum Reach Architect during the trial period?

Over 2,000 local advertisers participated in the six-month trial period before the full market launch.

What data sources does Spectrum Reach Architect use for campaign optimization?

The platform uses first-party data insights from Spectrum's 30 million U.S. households, including data from the Spectrum TV App, while maintaining privacy focus.

How does Spectrum Reach Architect benefit advertisers?

It provides AI-driven customized media-planning recommendations to optimize budget allocation, ensure targeted audience reach, and maximize campaign effectiveness across TV, digital, and streaming channels.

What existing tools does Spectrum Reach Architect integrate with?

It integrates with Audience Reach Optimizer for campaign optimization and Customer Data Match for reaching existing customers and finding similar prospects.