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Cision has appointed Antony Cousins as the new Executive Director of AI Strategy, effective immediately. Cousins, who joined Cision following the acquisition of Factmata in November 2022, brings extensive expertise in public relations and artificial intelligence. His responsibility includes integrating Factmata's technology for detecting harmful online content into Cision's products, while also developing generative AI solutions tailored for communications teams. Cousins aims to ensure that Cision adheres to ethical standards and regulatory frameworks in the US, UK, Europe, and beyond. In addition to his new role, he holds leadership positions in various communications organizations, advocating for the industry's advancement in AI technologies. This strategic appointment reflects Cision's commitment to leveraging AI in enhancing its service offerings.
Cision has appointed Cali Tran as its new Chief Executive Officer, succeeding Brandon Crawley, who served as interim CEO. Tran aims to leverage Cision's extensive data and technology to enhance customer value in an evolving media landscape. With a robust background in media and marketing technology, Tran previously held leadership roles at companies such as Brandwatch, Vericast, and Valassis. Under his leadership, Cision intends to explore new opportunities and strengthen its product portfolio, having completed four acquisitions in the last two years. Crawley expressed confidence in Tran’s ability to unify leadership and maximize growth investments.
Cision announced that its Cision Communications Cloud has been recognized as a Winter 2021 Leader in PR and marketing communications software by G2. Cision ranked No. 1 in 13 categories and achieved top customer satisfaction ratings. This remarkable performance marks 12 consecutive quarters of leadership in the G2 rankings across various market segments, including Enterprise, Mid-Market, and Small Business. The platform connects users with over 1.1 billion media and influencers, facilitating effective outreach and analytics.
Cision PR Newswire has been appointed the official newswire service and Exhibitor Media Center host for CES 2021, occurring online from January 11-14. The event, organized by the Consumer Technology Association, is expected to showcase over 1,000 exhibitors and feature keynote speakers from the tech industry. To assist exhibitors in maximizing their media presence, Cision will host a webinar on December 17, focusing on strategies for engaging media and audiences virtually. Cision provides earned media software and distribution services globally.
Cision has expanded its product offerings by introducing global print monitoring in its Next Generation Communications Cloud. This new feature allows customers access to print content from over 100 countries, enhancing their media monitoring capabilities across regions including Europe, Africa, Asia, and more. With this integration, Cision aims to provide PR professionals with comprehensive insights into their media coverage. The initiative is a result of partnerships with print suppliers, illustrating Cision's commitment to improve its media management and measurement solutions.