CloroxPro Unveils New Screen+ Sanitizing Wipes, Designed to Safely Clean and Sanitize Sensitive Electronics
Clorox (NYSE:CLX) has launched Screen+ Sanitizing Wipes, a new product specifically designed for cleaning and sanitizing electronic devices. The innovative wipes kill 99.9% of bacteria while safely cleaning touchscreens, laptops, tablets, and keyboards without causing damage.
According to CloroxPro's Clean Index Report, 55% of people consider screens among the most important items to be regularly cleaned in workplaces. The bleach-free sanitizer provides effective cleaning without risking screen delamination or leaving streaks, addressing a significant market gap as many electronic cleaning wipes don't offer sanitizing capabilities.
With professional laptop cleaning costs reaching $100 per device and replacement costs up to $3,000, Screen+ Sanitizing Wipes offer a cost-effective solution for maintaining electronic devices in various facilities and shared workspaces.
Clorox (NYSE:CLX) ha lanciato le Screen+ Sanitizing Wipes, salviette pensate appositamente per la pulizia e la sanificazione dei dispositivi elettronici. Le innovative salviette eliminano il 99,9% dei batteri e puliscono in sicurezza touchscreen, laptop, tablet e tastiere senza danneggiarli.
Secondo il Clean Index Report di CloroxPro, il 55% delle persone considera gli schermi tra gli elementi da pulire regolarmente nei luoghi di lavoro. Il disinfettante senza candeggina garantisce una pulizia efficace senza rischiare la delaminazione degli schermi o lasciare aloni, colmando un’importante lacuna di mercato visto che molte salviette per elettronica non offrono proprietà sanificanti.
Con costi professionali di pulizia dei laptop che possono arrivare a 100$ per dispositivo e sostituzioni fino a 3.000$, le Screen+ Sanitizing Wipes rappresentano una soluzione conveniente per la manutenzione dei dispositivi in strutture e spazi di lavoro condivisi.
Clorox (NYSE:CLX) ha lanzado las Screen+ Sanitizing Wipes, toallitas diseñadas específicamente para la limpieza y desinfección de dispositivos electrónicos. Estas toallitas eliminan el 99,9% de las bacterias y limpian de forma segura pantallas táctiles, portátiles, tabletas y teclados sin dañarlos.
Según el Clean Index Report de CloroxPro, el 55% de las personas considera las pantallas entre los elementos que deben limpiarse regularmente en los lugares de trabajo. El desinfectante sin lejía ofrece una limpieza eficaz sin riesgo de deslaminación de las pantallas ni de dejar marcas, cubriendo una importante carencia del mercado, ya que muchas toallitas para electrónica no tienen capacidad desinfectante.
Con costes de limpieza profesional de portátiles que alcanzan los 100$ por dispositivo y costes de reemplazo de hasta 3.000$, las Screen+ Sanitizing Wipes ofrecen una solución rentable para el mantenimiento de dispositivos en instalaciones y espacios de trabajo compartidos.
Clorox (NYSE:CLX)가 전자기기 전용 세정·살균 제품인 Screen+ Sanitizing Wipes를 출시했습니다. 이 혁신적인 물티슈는 박테리아의 99.9%를 제거하면서 터치스크린, 노트북, 태블릿, 키보드를 손상 없이 안전하게 닦아냅니다.
CloroxPro의 Clean Index Report에 따르면 직장에서 정기적으로 청소해야 할 항목으로 화면을 꼽는 비율이 55%에 달합니다. 표백제가 없는 이 살균제는 화면 박리 현상이나 얼룩을 남기지 않으면서 효과적인 세정을 제공해, 많은 전자용 물티슈가 살균 기능을 갖추지 못한 시장 공백을 해소합니다.
전문가에 의한 노트북 청소 비용이 기기당 100달러에 달하고 교체 비용은 최대 3,000달러에 이르기 때문에 Screen+ Sanitizing Wipes는 각종 시설과 공유 업무 공간에서 전자기기를 경제적으로 관리할 수 있는 해결책입니다.
Clorox (NYSE:CLX) a lancé les Screen+ Sanitizing Wipes, des lingettes conçues spécialement pour nettoyer et désinfecter les appareils électroniques. Ces lingettes innovantes éliminent 99,9% des bactéries tout en nettoyant en toute sécurité les écrans tactiles, ordinateurs portables, tablettes et claviers sans les abîmer.
Selon le Clean Index Report de CloroxPro, 55% des personnes considèrent les écrans comme des éléments importants à nettoyer régulièrement sur le lieu de travail. Le désinfectant sans javel assure un nettoyage efficace sans risquer la délamination des écrans ni laisser de traces, comblant une lacune du marché puisque beaucoup de lingettes pour électronique n’offrent pas de propriétés désinfectantes.
Avec des coûts de nettoyage professionnel d’un ordinateur portable atteignant 100$ par appareil et des coûts de remplacement pouvant aller jusqu’à 3 000$, les Screen+ Sanitizing Wipes représentent une solution rentable pour l’entretien des appareils électroniques dans divers établissements et espaces de travail partagés.
Clorox (NYSE:CLX) hat die Screen+ Sanitizing Wipes auf den Markt gebracht, speziell entwickelte Tücher zur Reinigung und Desinfektion elektronischer Geräte. Die innovativen Tücher töten 99,9% der Bakterien und reinigen Touchscreens, Laptops, Tablets und Tastaturen sicher, ohne Schäden zu verursachen.
Laut dem Clean Index Report von CloroxPro halten 55% der Befragten Bildschirme für eines der wichtigsten regelmäßig zu reinigenden Objekte am Arbeitsplatz. Das bleichmittelfreie Desinfektionsmittel reinigt effektiv, ohne Delamination von Bildschirmen zu riskieren oder Streifen zu hinterlassen, und schließt damit eine Lücke auf dem Markt, denn viele Elektronikreinigungstücher verfügen nicht über desinfizierende Eigenschaften.
Da professionelle Laptop-Reinigungen bis zu 100$ pro Gerät kosten können und Ersatzkosten bis zu 3.000$ betragen, bieten die Screen+ Sanitizing Wipes eine kostengünstige Lösung zur Pflege elektronischer Geräte in verschiedenen Einrichtungen und gemeinsamen Arbeitsbereichen.
- Addresses unmet market need for electronics sanitization, with 55% of people prioritizing screen cleaning
- Product kills 99.9% of bacteria while being safe for sensitive electronics
- Potential for significant cost savings compared to professional cleaning ($100/device) or replacement ($3,000/device)
- Expands CloroxPro's product portfolio in the growing tech-centric cleaning market
- None.
Insights
CloroxPro's new electronic-safe sanitizing wipes target underserved market need with potential modest revenue impact.
CloroxPro's launch of Screen+ Sanitizing Wipes represents a strategic expansion into the electronics cleaning segment. The timing is opportune, as shared workspaces increasingly rely on touchscreen technology while heightened hygiene awareness persists post-pandemic. The product addresses a clear market gap – electronic cleaning wipes that can also sanitize (killing 99.9% of bacteria).
The business case is compelling from multiple angles. The company cites research showing 55% of people consider screen cleaning a priority in workplaces. Furthermore, by highlighting the replacement cost of laptops (
What's particularly notable is the company's focus on commercial and institutional markets rather than consumer retail. This suggests a premium positioning that could yield higher margins through B2B channels like facility management companies, educational institutions, and healthcare facilities.
While this single product won't dramatically move the needle for Clorox's overall revenue, it demonstrates the company's continued innovation in professional cleaning solutions beyond its traditional disinfectant categories. It also positions Clorox to capture value from the increasing digitization of workplaces, schools, and public spaces – effectively expanding their addressable market by solving a specific pain point for facility managers.
First-of-its-kind Screen+ Sanitizing Wipes offer hi-tech hygiene for today's facilities and shared workspaces.
Studies show that electronics are dirty and germy, speeding the spread of pathogens like MRSA and E. coli from shared devices and screens. Furthermore, a majority of people (
Clorox Screen+ Sanitizing Wipes bridge this critical gap. The new wipes are engineered with an optimal wetness to effectively clean and sanitize in one step, without leaving drips, streaks or scratches. When used as directed, these wipes will not damage screens or cause touch screen delamination. The bleach-free sanitizer is safe on screens while still being tough on bacteria.4
"Technology is indispensable for daily life, but electronics have remained a neglected surface when it comes to being properly sanitized," said Brian Goad, Commercial Director at CloroxPro. "With Clorox Screen+ Sanitizing Wipes, professionals get the trusted cleaning and sanitizing power of CloroxPro products without sacrificing gentle care for their sensitive devices, supporting cleaner, healthier spaces without damaging delicate screens."
With businesses increasing technology spend, it's more crucial than ever to protect these assets to maximize business output and efficiency. Meanwhile, replacing a laptop can cost up to
Clorox Screen+ Sanitizing Wipes are now available for purchase.
For more information about Clorox Screen+ Sanitizing Wipes and CloroxPro's full portfolio of professional cleaning solutions, visit CloroxPro.com. You can also join the Clorox Screen+ Sanitizing Wipes exclusive live launch event on September 30, 2025, at 10:30 AM PST, featuring product demonstrations and expert speakers – register HERE.
About CloroxPro
Building on a century-long legacy in cleaning and disinfecting, CloroxPro offers some of the industry's most recognized and trusted brand names for commercial cleaning, including its Clorox Healthcare products for healthcare facilities. From comprehensive surface disinfection to advanced technologies, CloroxPro is committed to meeting the demands of industry professionals and commercial facilities such as offices, schools, athletic facilities and hospitals. For more information, visit www.CloroxPro.com and follow us on LinkedIn.
About The Clorox Company
The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol®, can be found in about nine of 10 U.S. homes and internationally with brands such as Clorinda®, Chux® and Poett®. Headquartered in
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1. When used as directed on hard, non-porous surfaces, wipes kill Klebsiella pneumoniae, Staphylococcus aureus and E. coli.
2. Always follow manufacturer instructions.
3. CloroxPro Clean Index 2024. Data for this report was collected in a September 2024 online survey of 1,000 consumers, a nationally representative
4. When used as directed on hard, non-porous surfaces.
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SOURCE CloroxPro
FAQ
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