Hidden Valley Ranch Dips into Designer Fashion with Exclusive MELKE Collab
Rhea-AI Summary
Hidden Valley Ranch announced its first luxury fashion collaboration with MELKE designer Emma Gage, launching during New York Fashion Week as part of MELKE's Fall/Winter 2025 collection. The collaboration features five custom ranch-inspired pieces, including two cardigans, a knit vest, a blouse, and pants.
The collection incorporates geometric patterns inspired by the Hidden Valley Ranch bottle and seasoning packet designs. Pieces will be available for purchase on HiddenValleyRanch.com, melkenyc.com, and select retailers nationwide in fall 2025, with prices ranging from $240 to $1,000.
Positive
- New revenue stream through luxury fashion merchandise sales ($240-$1,000 per item)
- Brand expansion into luxury fashion market enhancing visibility
- Strategic partnership with emerging fashion designer during New York Fashion Week
Negative
- High price points ($240-$1,000) may limit market reach
- collection size (only 5 pieces) restricting revenue potential
News Market Reaction – CLX
In the trading session that priced this news, CLX declined 7.24%, reflecting a notable negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The collaboration includes custom ranch-inspired pieces created by MELKE designer, Emma Gage
Spearheaded by designer and life-long ranch lover Emma Gage, the collab brings together two brands that like to think outside of the box. Gage tapped her Midwestern roots and love for potlucks and supper clubs as inspiration for the unique collaboration, intertwining MELKE's bold, nostalgic storytelling with the fun and flavorful Hidden Valley Ranch aesthetic that fans know and love.
"Hidden Valley Ranch has long been a staple in my house – both in my home state of
The Hidden Valley Ranch x MELKE collaboration includes five made-to-last, collectible pieces consisting of two cardigans, a knit vest, a blouse and a pair of pants. Gage reinterpreted both the iconic Hidden Valley Ranch bottle to create vibrant geometric patterns and the brand's seasoning packet for a whimsically artistic twist on family recipe nostalgia.
"MELKE's fall collection is an authentic, fun and fashionable way to express America's love for ranch during fashion week," said CC Ciafone, Marketing Director at Hidden Valley Ranch. "When we heard Emma was such a genuine fan of Hidden Valley, we knew the collection would come together as tastefully as ranch and potlucks."
Pieces from the collection will be available for purchase on HiddenValleyRanch.com, melkenyc.com and select retailers nationwide this fall with prices ranging between
For more information about the Hidden Valley Ranch x MELKE collection and to keep up on all things MELKE, follow the brand on Instagram @melkenyc or visit melkenyc.com. For more from Hidden Valley Ranch, follow the brand @hidden.valley or visit hiddenvalley.com.
ABOUT HIDDEN VALLEY RANCH
Founded in 1954, Hidden Valley® Ranch (NYSE: CLX) is the nation's original ranch dressing brand and America's favorite ranch.*Bottled Hidden Valley Original Ranch and Hidden Valley Ranch Seasonings & Packets come in a variety of flavors and forms for fans to enjoy the ranch flavor they love across all mealtime and snacking occasions. Hidden Valley Ranch products, including Hidden Valley Original Ranch Seasoning, Dressing & Dip Recipe Mix, Hidden Valley Restaurant-Style Ranch Dressing Recipe Mix, Plant Powered Hidden Valley Ranch Topping & Dressing and more, can be found in grocery retailers nationwide and online. Follow us! www.instagram.com/hidden.valley/ and www.tiktok.com/@hiddenvalleyranch. Learn more at HiddenValley.com.
ABOUT MELKE®
Emma Gage launched MELKE in 2020, creating joyful collections of knitwear, separates, dresses, and accessories through small-scale production practices. MELKE empowers the wearer through colorful, "seriously unhinged" designs. Focused on individuality and freedom, each piece expresses Emma's fluid approach to slow fashion. Refusing to allow high standards for sustainability get in the way of her exuberant vision, she creates made-to-last collectibles with an unrestrained love for the planet and its people.
*Based on IRI unit sales data for L52WE 8/25/24.
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SOURCE Hidden Valley® Ranch