Comcast Supports Military Veterans with Laptop Giveaway and Lift Zone Opening

Rhea-AI Summary

Comcast (CMCSA) has launched a new Lift Zone at Liberty Place Housing Complex in Knoxville, Tennessee, providing free high-speed internet access to veteran residents. The company distributed 35 laptops to residents during an opening ceremony attended by local officials. Liberty Place features 32 fully furnished units for veterans at risk of or experiencing homelessness.

Through Project UP, Comcast's $1 billion, 10-year initiative launched in 2021, the company has helped over 680,000 Knoxville residents connect to affordable home internet since 2011. Notably, Comcast has hired more than 21,000 veterans, National Guard and reserve service members, and military spouses since 2015, with their VetNet employee resource group boasting over 9,000 members. The company ranked among the top three employers in Military Times' "Best for Vets" rankings for the third consecutive year in 2024.

Positive

• Launched new Lift Zone providing free high-speed internet access for veterans
• Distributed 35 laptops to veteran residents
• Hired over 21,000 veterans, military members, and spouses since 2015
• Ranked in top 3 of Military Times' 'Best for Vets' for third consecutive year
• Invested $1 billion in Project UP initiative for digital opportunity

Negative

• None.

Tech leader launches newest Lift Zone to expand digital access

KNOXVILLE, Tenn., May 19, 2025 /PRNewswire/ -- Comcast has partnered with the Liberty Place Housing Complex to launch a new Lift Zone aimed at promoting digital literacy and increasing access to technology for its residents. The opening ceremony and laptop giveaway, held at Liberty Place H, featured City of Knoxville Mayor Indya Kincannon, Knox County Mayor Glenn Jacobs, Comcast Vice President of Government Affairs Melinda Little, and Knoxville's Community Development Corporation Chief Strategy Officer Marisa Moazen.

Comcast's Veteran-focused employee resource group (ERG), VetNet, played a key role in the event by providing each resident with a personal letter of appreciation. VetNet members include Comcast employees who are veterans, active military, military family members and other supporters of the military community.

Comcast Investing in the Veteran Community

The event began with an opening ceremony announcing the launch of the new Lift Zone, followed by the presentation of 35 laptops to the residents of Liberty Place. 

"The residents of Liberty Place have made countless sacrifices in service to our country," said City of Knoxville Mayor Indya Kincannon. "This act of generosity by Comcast helps to remind them that we are grateful, recognize their sacrifice, and are committed to their growth." 

Since 2015, Comcast has hired more than 21,000 veterans, National Guard and reserve service members and military spouses, and the Veteran Network ERG has over 9,000 members. In 2024, Comcast earned recognition for the third consecutive year as a top three overall employer in the Military Times' "Best for Vets" rankings.

Expanding Access to Digital Resources

"Providing internet access and laptops to our veterans is a major step in showing them the importance of technology and the impact these tools have on our lives," said Knox County Mayor Glenn Jacobs. "Thank you to Comcast for this contribution to our veterans."

The newly launched Lift Zone provides free high-speed internet access for residents at Liberty Place. This housing complex features 32 fully furnished units for veterans who have experienced homelessness or are at risk of homelessness.

"Creating Lift Zones and providing resources that encourage digital access are a major part of Comcast's commitment to the communities we serve," said Melinda Little, Vice-President of Government Affairs at Comcast. "The laptops, and reliable, high-speed internet provided by Comcast today will be instrumental in helping these veterans begin their next chapters."

Comcast's Longstanding Commitment to Knoxville

Comcast has served Knoxville for nearly three decades through Project UP, a 10-year, $1 billion effort launched in 2021 to foster digital opportunity. As part of this initiative, the Internet Essentials program has helped over 680,000 Knoxville residents connect to affordable home internet since its launch in 2011. Additionally, Comcast has established WiFi-connected "Lift Zones" at local community centers, providing safe spaces for students and families to engage in distance learning, complete homework, acquire digital skills, and search for employment.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations Experiences. Visit www.comcastcorporation.com for more information.

Media Contact
Donnie Hannah
donald_hannah@comcast.com
(470) 322-8272

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SOURCE Comcast

FAQ

What is Comcast's (CMCSA) new Lift Zone initiative for veterans in Knoxville?

Comcast launched a new Lift Zone at Liberty Place Housing Complex in Knoxville, providing free high-speed internet access and 35 laptops to veteran residents. The complex features 32 fully furnished units for veterans at risk of or experiencing homelessness.

How many veterans has Comcast (CMCSA) hired since 2015?

Comcast has hired more than 21,000 veterans, National Guard and reserve service members, and military spouses since 2015.

What is Comcast's Project UP initiative and its impact in Knoxville?

Project UP is Comcast's $1 billion, 10-year initiative launched in 2021 to foster digital opportunity. Through this initiative, over 680,000 Knoxville residents have connected to affordable home internet since 2011.

How has Comcast (CMCSA) been recognized for its support of veterans?

Comcast earned recognition as a top three overall employer in the Military Times' 'Best for Vets' rankings for three consecutive years through 2024.