NBCUniversal Partners with The Alliance For Media Arts + Culture to Advance Access and Equity in Creative Careers

Rhea-AI Summary

NEW YORK, NY / ACCESSWIRE / March 14, 2023 / NBCUniversal has partnered with The Alliance for Media Arts + Culture, committing a $119,000 grant to enhance apprenticeship opportunities for underrepresented communities in the creative sector. The funds will support the Creative Impact Lab, a social initiative fostering diverse apprentices to create marketing assets for nonprofit partners. This collaboration also backs the Alliance's Arts2Work program, the first federally registered national apprenticeship initiative in media arts. The partnership aims to prepare apprentices for careers in the creative industry while promoting social impact.

Positive

• NBCUniversal committed a $119,000 grant to support apprenticeship programs.
• The partnership enhances career pathways for underrepresented communities.
• Supports the Creative Impact Lab and Arts2Work program for workforce development.

Negative

• None.

NEW YORK, NY / ACCESSWIRE / March 14, 2023 / NBCUniversal announced a new partnership with The Alliance for Media Arts + Culture that builds on the company's commitment to expand career pathways and promote apprenticeship for underrepresented communities in the creative industry.

The Alliance will receive a $119,000 grant from NBCUniversal to provide training and development for participants in the company's Creative Impact Lab. The Lab is NBCUniversal's social impact initiative that commissions diverse apprentices from creative nonprofit agencies to develop marketing assets for the company's nonprofit partner organizations, with guidance and mentoring from NBCUniversal volunteers. These assets receive exposure on the networks and platforms of Comcast and NBCUniversal.

The grant will also support the Alliance's workforce development program, Arts2Work, the first federally registered national apprenticeship program in the media arts and creative sector, as well as the Arts2Work Accelerator Fund, which promotes entrepreneurship, equitable workplace policies and professional development for diverse creatives.

"The creative industry needs more paid apprenticeship programs that provide career development for underrepresented communities. Media companies like ours can help meet this challenge by extending the learning experience beyond the college classroom to on-the-job training," said Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal.

"We are pleased to partner with the Alliance for Media Arts + Culture to help make the Creative Impact Lab a place where diverse apprentices can learn best-in-class storytelling techniques - and, at the same time, help shine a light on the incredible social impact work of our nonprofit partners."
HILARY SMITH

>As part of the partnership, the Alliance will provide training to the Lab's NBCUniversal employee volunteers on how to effectively mentor creative apprentices. The Alliance will also share best practices with the nonprofit creative agencies on how to tell powerful short stories about community impact. The nonprofit agency participants in the Lab who will be offered this training include organizations such as Reel Works, RE:IMAGINE, PhillyCAM, Spy Hop, and Youth FX - all of which receive grants from NBCUniversal and are additionally Alliance partners.

"The Media Alliance for Arts + Culture is proud to launch this new partnership with NBCUniversal that strengthens our commitment to paid apprenticeships and building equitable career pathways for creative workers. Support from NBCUniversal will help the Alliance build a national network of community media centers, encourage employers to hire and mentor a new generation of apprentices, and ensure that those often left out of the creative sector have access to the training and professional experience they need to succeed," said Alliance Executive Director Wendy Levy.

The Creative Impact Lab was launched in September 2022 and is supported by Project UP, Comcast's $1 billion commitment to help advance digital equity and help build a future of unlimited possibilities.

View additional multimedia and more ESG storytelling from Comcast Corporation on 3blmedia.com.

Contact Info:
Spokesperson: Comcast Corporation
Website: https://www.3blmedia.com/profiles/comcast-corporation
Email: info@3blmedia.com

SOURCE: Comcast Corporation

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https://www.accesswire.com/743651/NBCUniversal-Partners-with-The-Alliance-For-Media-Arts-Culture-to-Advance-Access-and-Equity-in-Creative-Careers

FAQ

What is the partnership between NBCUniversal and The Alliance for Media Arts + Culture?

NBCUniversal has partnered with The Alliance for Media Arts + Culture to enhance apprenticeship opportunities for underrepresented communities in the creative sector through a $119,000 grant.

How much funding did NBCUniversal provide for the Creative Impact Lab?

NBCUniversal provided a $119,000 grant to support the Creative Impact Lab and its initiatives.

What programs will benefit from NBCUniversal's grant?

The grant will support the Creative Impact Lab and the Arts2Work program, which focuses on workforce development in the media arts.

When was the Creative Impact Lab launched?

The Creative Impact Lab was launched in September 2022.

What is the goal of the Arts2Work program?

The goal of the Arts2Work program is to create equitable career pathways in the media arts sector through paid apprenticeships.