Westwood One Presents NFL Super Bowl LX Game-Day Coverage

Rhea-AI Summary

Cumulus Media (OTCQB: CMLS) Westwood One will carry live, national radio coverage of Super Bowl LX on February 8, 2026, from Levi’s Stadium in Santa Clara. Key announcers include Kevin Harlan, Kurt Warner, Gene Steratore, Laura Okmin, Scott Graham, and Ryan Harris.

The broadcast includes pregame, halftime, and postgame shows, a new Tailgate Show hosted by Mike Golic and Mike Golic Jr., and will air across ~600 stations, digital platforms, SiriusXM, NFL+ and AFN.

News Market Reaction

+10.10%

1 alert

+10.10% News Effect

On the day this news was published, CMLS gained 10.10%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Q3 2025 net revenue: $180.3M Q3 2025 net loss: $20.4M 9M 2025 net revenue: $553.6M +5 more

8 metrics

Q3 2025 net revenue $180.3M Quarter ended September 30, 2025; down 11.5% year over year

Q3 2025 net loss $20.4M Quarter ended September 30, 2025; vs $10.3M loss prior year

9M 2025 net revenue $553.6M First nine months of 2025; down 9.0% year over year

9M 2025 net loss $65.6M First nine months of 2025 cumulative loss

Cash and equivalents $90.4M Balance as of September 30, 2025

Revolver balance $59.3M Outstanding under $125.0M 2020 Revolving Credit Facility

2029 debt maturity $673.2M Debt maturing in 2029 per 10-Q disclosure

Shares outstanding 17,440,084 Common shares outstanding as of October 23, 2025

Market Reality Check

Price: $0.0848 Vol: Volume 110,167 is 2.36x t...

high vol

$0.0848 Last Close

Volume Volume 110,167 is 2.36x the 20-day average of 46,631, indicating elevated trading activity ahead of this NFL event coverage update. high

Technical Shares at $0.077225 are trading below the 200-day MA of $0.13 and remain 92.28% under the 52-week high of $0.9998.

Peers on Argus

CMLS is slightly down 0.13% while peers show mixed moves: SBSAA 0%, FHLD -9.28%,...

CMLS is slightly down 0.13% while peers show mixed moves: SBSAA 0%, FHLD -9.28%, TLDE 0%, PSRU -99%, SALM -5.15%. No peers appeared in the momentum scanner, pointing to company-specific trading rather than a coordinated radio broadcasting move.

Historical Context

5 past events · Latest: Jan 22 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 22	NFL broadcast coverage	Positive	+1.7%	Westwood One coverage of NFL Championship Sunday with long-running NFL partnership.
Jan 21	AI partnership	Positive	-5.8%	Joint AI initiative with Eon Media to index and monetize Cumulus audio assets.
Jan 15	Board change	Neutral	-17.0%	Appointment of Carol Flaton to the board following Joan Hogan Gillman’s resignation.
Jan 12	Sponsorship milestone	Positive	-11.8%	Westwood One and Barbasol mark 20-year NFL sponsorship and community initiatives.
Jan 12	Content relaunch	Positive	-11.8%	Relaunch of The Dan Bongino Show as a two-hour daily podcast with Westwood One sales.

Pattern Detected

Recent news on partnerships, content rights, and management changes often coincided with negative next-day price moves, with only one NFL-related broadcast announcement aligning positively with the stock.

Recent Company History

Over the last few weeks, Cumulus has focused on NFL audio assets and strategic partnerships. On Jan 22, 2026, Westwood One’s NFL Championship Sunday coverage coincided with a +1.66% move. An AI-driven audio partnership with Eon Media on Jan 21 and long-term NFL sponsor Barbasol’s 20-year celebration on Jan 12 both saw next-day declines above 5%. A board refresh on Jan 15 and the relaunch of The Dan Bongino Show also preceded notable drops, underscoring recent sensitivity despite generally constructive corporate developments.

Market Pulse Summary

The stock surged +10.1% in the session following this news. A strong positive reaction aligns with C...

Analysis

The stock surged +10.1% in the session following this news. A strong positive reaction aligns with Cumulus’s emphasis on premium NFL audio rights and broad distribution. This Super Bowl LX coverage builds on prior NFL events that once coincided with a +1.66% move, yet the stock still trades far below its $0.9998 52-week high. Investors watching sustainability may weigh elevated leverage, including $673.2M of 2029 debt, against the scale of Westwood One’s reach and sponsorship potential.

Key Terms

8-k, schedule 13g, 10-q, adjusted ebitda, +1 more

5 terms

8-k regulatory

"recent_filings":[{"form_type":"8-K","date":"2026-01-15","title":"[8-K] CUMULUS MEDIA"

An 8-K is a public report companies must file with the U.S. Securities and Exchange Commission to disclose major events or changes that shareholders should know about, such as leadership changes, mergers, financial surprises, or legal developments. It matters to investors because it acts like a breaking-news alert for a company’s health and prospects—providing timely facts that can affect stock value and investment decisions.

schedule 13g regulatory

"Barclays PLC filed a Schedule 13G reporting a passive stake in Cumulus"

A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.

10-q regulatory

"form_type":"10-Q","date":"2025-10-30","title":"[10-Q] CUMULUS MEDIA INC Quarterly"

A 10-Q is a company’s required quarterly filing with U.S. regulators that provides updated financial statements, management discussion of results, and disclosures about risks, legal matters and operational changes. Think of it as a quarterly report card and progress update that lets investors track recent performance, spot trends or warning signs between annual reports, and make informed buy/sell decisions based on the latest verified financial and business information.

adjusted ebitda financial

"Adjusted EBITDA fell to $16.7 million from $24.1 million."

Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.

revolving credit facility financial

"The company had $59.3 million outstanding under its $125.0 million 2020 Revolving Credit Facility."

A revolving credit facility is a type of loan that a business can borrow from whenever it needs money, up to a set limit. It’s like having a credit card for companies—allowing them to borrow, pay back, and borrow again as needed, providing flexibility for managing cash flow or funding short-term expenses.

AI-generated analysis. Not financial advice.

• 2026 Marks Westwood One’s 53^rd Super Bowl Broadcast
  
  
• Kevin Harlan, Hall of Famer Kurt Warner, Gene Steratore, and Laura Okmin Call the Action Live from Santa Clara
  
  
• Scott Graham and Super Bowl Champion Ryan Harris Anchor Pregame, Halftime, and Postgame Coverage
  
  
• Scott Graham and Ryan Harris to Interview NFL Commissioner Goodell During Pregame Show
  
  
• Mike Golic and Mike Golic Jr. Host the All-New Westwood One Tailgate Show Outside Levi’s Stadium
  
  
• Westwood One Will Broadcast the Apple Music Super Bowl LX Halftime Show with Bad Bunny
  
  

NEW YORK, Feb. 05, 2026 (GLOBE NEWSWIRE) -- Cumulus Media’s (OTCQB: CMLS) Westwood One, one of America’s largest audio networks and the official audio partner of the National Football League, will present comprehensive live coverage and play-by-play of Super Bowl LX on Sunday, February 8, 2026, when the AFC champion New England Patriots meet the NFC champion Seattle Seahawks at Levi’s Stadium in Santa Clara, California. Super Bowl LX will be the 53rd time Westwood One will broadcast America’s biggest sporting event.

Kevin Harlan will handle play-by-play duties for the Super Bowl for the 16th straight year, with Super Bowl XXXIV MVP and Hall of Fame quarterback Kurt Warner returning for the eighth consecutive year as lead analyst. Gene Steratore is back for his fifth year in the radio broadcast booth as rules analyst for this year’s Super Bowl, and Laura Okmin will patrol the sidelines for her sixth year.

Scott Graham and Super Bowl L champion Ryan Harris will host Westwood One’s pregame, halftime, and postgame coverage live from Levi's Stadium. During this year’s Super Bowl LX pregame show, Graham and Harris will interview NFL Commissioner Goodell on the state of the League, including plans for international expansion.

For the second year, Westwood One will also broadcast the Halftime Show featuring 3-time Grammy Award winning artist Bad Bunny.

For the first time, Westwood One will broadcast a pre-game show. Mike Golic, Sr. and Mike Golic, Jr. will host the Super Bowl LX Tailgate Show outside Levi’s Stadium.

Westwood One’s Complete Gameday Broadcast Schedule (all times in ET):

• 12:00pm Super Bowl Preview with Scott Graham, Ross Tucker, and Kurt Warner
• 1:00pm Super Bowl Insider with Scott Graham, Ryan Harris, and Ian Rapoport
• 2:00pm Super Bowl Tailgate Show with Mike Golic and Mike Golic Jr.
• 4:00pm Super Sunday Pregame Show
• 5:00pm Super Bowl LX Game Broadcast
• 6:30pm Super Bowl LX Kickoff
  
  

Listeners can hear Westwood One’s Super Bowl LX coverage on approximately 600 terrestrial radio stations nationwide as well as on westwoodonesports.com, the Westwood One Sports app, SiriusXM, NFL+ and via the NFL App. The broadcast can also be heard worldwide via the American Forces Radio Network, which provides programming to America’s military forces. The network serves more than one million men and women in uniform, Department of Defense personnel, American Embassies and Consulates in more than 170 countries and territories as well as on more than 200 U.S. Navy, U.S. Coast Guard, and Military Sealift Command ships at sea. The NFL on Westwood One reaches more than 56 million listeners each season.

Announcer bios, a nationwide station finder, exclusive interviews, analysis, photos, and more at westwoodonesports.com.

About Westwood One Sports
Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to being the exclusive network radio partner to the NFL since 1987 – featuring regular and post-season NFL football, including the playoffs and the Super Bowl – its other extensive properties include NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four®; NCAA Football; The Masters; US Soccer; and other marquee sporting events. On social media, join the Westwood One Sports community on Facebook at facebook.com/westwoodonesports, Instagram at instagram.com/westwoodonesports, and X at x.com/westwood1sports. For more information, visit www.westwoodonesports.com.  

About Cumulus Media 
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 395 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.

Contact: Lisa Dollinger, Dollinger Strategic Communication, for Cumulus Media | Westwood One, lisa@dollcomm.com, and 512.633.4084.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fc744459-051b-4984-916f-beb4433c908a

FAQ

What is Westwood One’s Super Bowl LX live broadcast schedule for CMLS on February 8, 2026?

Westwood One’s gameday begins at 12:00pm ET with preview programming and culminates with the 5:00pm ET game broadcast. According to Cumulus Media, the lineup includes preview, Insider, Tailgate, Pregame, Game Broadcast, and a 6:30pm ET kickoff slot.

Which on-air talent will call Super Bowl LX for Westwood One (CMLS)?

Kevin Harlan will do play-by-play with Kurt Warner as lead analyst, plus Gene Steratore and Laura Okmin. According to Cumulus Media, Scott Graham and Ryan Harris will host pregame/halftime/postgame shows and Mike Golic Sr. and Jr. host the Tailgate Show.

How can listeners access Westwood One’s Super Bowl LX coverage (CMLS) nationwide and internationally?

Listeners can tune in via about 600 terrestrial radio stations, westwoodonesports.com, the Westwood One Sports app, SiriusXM, NFL+, and the NFL App. According to Cumulus Media, the broadcast is also available worldwide through the American Forces Radio Network.

Will Westwood One broadcast the Apple Music Super Bowl LX Halftime Show on CMLS, and who performs?

Yes, Westwood One will broadcast the Apple Music Super Bowl LX Halftime Show, featuring Bad Bunny. According to Cumulus Media, this marks the second year Westwood One will carry the Halftime Show feed for its radio audience.

Will Westwood One interview NFL leadership during Super Bowl LX coverage on CMLS?

Yes, Scott Graham and Ryan Harris will interview NFL Commissioner Roger Goodell during the pregame show on February 8, 2026. According to Cumulus Media, topics will include the state of the league and plans for international expansion.

What is new about Westwood One’s Super Bowl LX Tailgate Show on CMLS this year?

The Tailgate Show is newly formatted and hosted live outside Levi’s Stadium by Mike Golic Sr. and Mike Golic Jr. According to Cumulus Media, it is the first time Westwood One is producing an on-site pre-game Tailgate Show for Super Bowl coverage.