Westwood One to Broadcast NFL Divisional Round, Presented by Intuit TurboTax
Rhea-AI Summary
Playtika launched a 20-day Solitaire Grand Harvest sweepstakes (09/03/2024–09/22/2024) featuring Sarah Jessica Parker. Each day one registered U.S. player aged 21+ could win $1,000 toward a shopping spree; entries required downloading or logging into the free app and registering via Parker's badge. Daily drawings select winners from that day's entries only. The prize is not available in-game and no purchase is necessary. This marks Parker's third collaboration with the game; Solitaire Grand Harvest is available on the App Store and Google Play.
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Key Figures
Market Reality Check
Peers on Argus
CMLS fell 9.01% while peers were mixed: FHLD down 9.28%, SALM up 1.76%, others flat. Moves do not show a unified sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 12 | NFL partnership milestone | Positive | -11.8% | 20-year NFL sponsorship relationship with Barbasol highlighted. |
| Jan 12 | Podcast relaunch | Positive | -11.8% | Relaunch of The Dan Bongino Show on Cumulus podcast network. |
| Jan 09 | NFL Wild Card rights | Positive | +17.5% | Announcement of live coverage of all NFL Wild Card games. |
| Dec 18 | Sports lineup launch | Positive | -17.0% | Unveiling new Westwood One Sports Talk 24/7 lineup. |
| Dec 03 | New host hire | Positive | -1.5% | Drake C. Toll named host for new morning sports talk show. |
Recent positive programming and partnership news often preceded negative price reactions, with only one clear positive alignment.
Over the past several months, Cumulus Media’s Westwood One unit has highlighted multiple content and sports programming initiatives. These include new host signings, a revamped 24/7 sports talk lineup, and continued NFL coverage such as Wild Card Weekend. A long-running NFL sponsorship partnership was also celebrated. Despite the generally constructive nature of these announcements, share reactions were frequently negative, suggesting a pattern where operational or branding milestones have not consistently translated into sustained price strength.
Market Pulse Summary
This announcement adds another sports and entertainment–oriented promotion to Cumulus’s broader content and partnership strategy around Westwood One. Recent history shows multiple NFL and programming initiatives with mixed market responses, including one notable 17.48% gain and several double‑digit declines. With shares near 0.10 versus a 0.9998 52‑week high and trading below the 0.15 200‑day MA, investors may watch how future content deals and audience engagement translate into financial performance.
AI-generated analysis. Not financial advice.
NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Cumulus Media’s (OTCQB:CMLS) Westwood One, the official network audio partner of the National Football League, will present live play-by-play coverage of the NFL Divisional Round, on Saturday, January 17 and Sunday, January 18, presented by Intuit TurboTax. This season marks Westwood One’s 39th consecutive year as the official audio partner of the NFL.
Westwood One kicks off the NFL Divisional Round on Saturday, January 17, from Empower Field at Mile High where the Buffalo Bills take on the Denver Broncos with live coverage beginning at 3:30 pm ET. Immediately following, the San Francisco 49ers will face off against the Seattle Seahawks from Lumen Field with live coverage starting at approximately 8:00 pm ET.
The play-by-play action continues Sunday, January 18, with live coverage beginning at 2:00 pm ET from Foxborough, where the Houston Texans face off against the New England Patriots. The NFL Divisional Round concludes with the final game of the weekend at approximately 6:15 pm ET from Soldier Field, where the Los Angeles Rams go head-to-head with the Chicago Bears.
The complete broadcast schedule follows:
Saturday, January 17
3:30 pm ET airtime
Buffalo Bills at Denver Broncos
Booth Announcers: Ryan Radtke & Mike Golic
Sideline Reporter: Amber Theoharis
8 pm ET airtime
San Francisco 49ers at Seattle Seahawks
Booth Announcers: Kevin Kugler & Derek Rackley
Sideline Reporter: Jody Jackson
Sunday, January 18
2:00 pm ET airtime
Houston Texans at New England Patriots
Booth Announcers: John Sadak & Jason McCourty
Sideline Reporters: Ben Leber
6:15 pm ET airtime
Los Angeles Rams at Chicago Bears
Booth Announcers: Kevin Harlan & Ross Tucker
Sideline Reporters: Laura Okmin
For the 17th consecutive season, Scott Graham will host Westwood One’s pre-, half-, and post-game coverage for Saturday and Sunday’s Divisional Round.
Westwood One will broadcast every NFL postseason game, from Wild Card Weekend through Super Bowl LX, on approximately 500 radio stations nationwide as well as on westwoodonesports.com, the Westwood One Sports App, SiriusXM, NFL+, and via the NFL App.
About Westwood One Sports
Westwood One Sports is home to some of the most exciting sports broadcasts on radio. In addition to being the exclusive network radio partner to the NFL since 1987 – featuring regular and post-season NFL football, including the playoffs and the Super Bowl – its other extensive properties include NCAA Basketball, including the NCAA Men’s and Women’s Tournaments and the Final Four®; NCAA Football; The Masters; US Soccer; and other marquee sporting events. On social media, join the Westwood One Sports community on Facebook at facebook.com/westwoodonesports, Instagram at instagram.com/westwoodonesports, and X at x.com/westwood1sports. For more information, visit www.westwoodonesports.com.
About Cumulus Media
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 395 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Contact: Lisa Dollinger, Dollinger Strategic Communication, for Cumulus Media | Westwood One, lisa@dollcomm.com, and 512.633.4084.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/503940e6-e284-4821-ab38-cc29b8a88a55
FAQ
What are the dates of the Playtika Solitaire Grand Harvest sweepstakes mentioned for CMLS?
How can a U.S. player enter the Solitaire Grand Harvest sweepstakes tied to Sarah Jessica Parker?
What is the prize and drawing frequency for the Solitaire Grand Harvest promotion linked to CMLS?
Does the sweepstakes announcement disclose any financial impact or guidance for CMLS shareholders?
Is a purchase required and where can full rules for the Solitaire Grand Harvest sweepstakes be found?
