VistaPrint Appoints Dave DeSandre as SVP of North America Category Management

Rhea-AI Impact

(Low)

Rhea-AI Sentiment

(Very Positive)

Tags

12/03/2025 - 09:05 AM

DeSandre will lead business operations to deliver profitable growth and exceptional customer experiences for VistaPrint’s largest region

WALTHAM, Mass.--(BUSINESS WIRE)-- VistaPrint, the print and design partner to small businesses, today announced the appointment of Dave DeSandre as the company’s Senior Vice President of North America, Category Management, effective Dec. 1, 2025. DeSandre has joined the VistaPrint executive team and reports directly to Florian Baumgartner, VistaPrint Chief Executive Officer.

DeSandre will lead business operations to deliver profitable growth and exceptional customer experiences for VistaPrint’s largest region

DeSandre will define and lead VistaPrint’s North American business operations, with a focus on category transformation across product innovation, customer experience and commercial strategy execution. He will also partner cross-functionally to drive results across manufacturing, technology, product experience and marketing. He has over two decades of industry experience.

“VistaPrint’s global manufacturing scale and capabilities are unmatched in this industry,” DeSandre said. “I’m thrilled to leverage these assets to build an experience that empowers small businesses and unlocks new growth for the North American market.”

DeSandre joins VistaPrint from Wayfair, where he served as Chief Commercial Officer for the company’s B2B business, Wayfair Professional. During his tenure, he leveraged a strong customer-centric approach to help scale Wayfair Professional into a multi-billion dollar platform. Prior to Wayfair, Dave was in consulting and capital markets.

“Dave has a demonstrated track record of obsessing over customers and finding end-to-end solutions to help solve their problems,” said Florian Baumgartner, VistaPrint CEO. "As we continue to prioritize finding and developing great people across the organization, Dave will be an invaluable addition to our executive team and will sharpen our focus on VistaPrint’s largest and most important market.”

About VistaPrint
VistaPrint is the print and design partner to millions of small businesses around the world. We help small business owners bring their ideas to life through custom print products, easy-to-use digital tools and expert design support. VistaPrint is a Cimpress company (Nasdaq: CMPR).