CJ 4DPLEX and Cinemark Expand Relationship, Announcing 20 New SCREENX Locations Across Global Footprint
Cinemark (NYSE:CNK) and CJ 4DPLEX announced a significant expansion of their partnership with 20 new SCREENX locations planned across the U.S. and Latin America. The expansion includes 18 new locations in the United States, with 6 opening in 2025 and the remainder in 2026, plus the first-ever SCREENX theaters in Latin America.
SCREENX technology provides a 270-degree panoramic viewing experience by extending scenes onto the auditorium's side walls. This expansion builds upon the successful partnership that began in 2022 with initial locations in California and Texas, bringing the total number of Cinemark SCREENX theaters to 26.
Cinemark (NYSE:CNK) e CJ 4DPLEX hanno annunciato una significativa espansione della loro collaborazione con 20 nuove sedi SCREENX previste negli Stati Uniti e in America Latina. L'espansione comprende 18 nuove sedi negli Stati Uniti, di cui 6 apriranno nel 2025 e le restanti nel 2026, oltre ai primi cinema SCREENX mai aperti in America Latina.
La tecnologia SCREENX offre un'esperienza visiva panoramica a 270 gradi estendendo le scene sulle pareti laterali dell'auditorium. Questa espansione si basa sulla partnership di successo iniziata nel 2022 con le prime sedi in California e Texas, portando il numero totale di cinema Cinemark SCREENX a 26.
Cinemark (NYSE:CNK) y CJ 4DPLEX anunciaron una importante expansión de su asociación con 20 nuevas ubicaciones SCREENX planificadas en Estados Unidos y América Latina. La expansión incluye 18 nuevas ubicaciones en Estados Unidos, con 6 aperturas en 2025 y el resto en 2026, además de los primeros cines SCREENX en América Latina.
La tecnología SCREENX ofrece una experiencia panorámica de visualización de 270 grados al extender las escenas a las paredes laterales del auditorio. Esta expansión se basa en la exitosa colaboración iniciada en 2022 con ubicaciones iniciales en California y Texas, llevando el total de cines Cinemark SCREENX a 26.
Cinemark (NYSE:CNK)와 CJ 4DPLEX는 미국과 라틴 아메리카 전역에 20개의 새로운 SCREENX 지점을 계획하며 파트너십을 크게 확장한다고 발표했습니다. 이번 확장에는 미국 내 18개 신규 지점이 포함되며, 6곳은 2025년에, 나머지는 2026년에 오픈할 예정이며, 라틴 아메리카에서는 최초로 SCREENX 극장이 선보입니다.
SCREENX 기술은 강당 측면 벽에 장면을 확장하여 270도 파노라마 시청 경험을 제공합니다. 이번 확장은 2022년 캘리포니아와 텍사스에서 시작된 성공적인 파트너십을 기반으로 하며, Cinemark SCREENX 극장 총 수를 26개로 늘립니다.
Cinemark (NYSE:CNK) et CJ 4DPLEX ont annoncé une expansion significative de leur partenariat avec 20 nouveaux sites SCREENX prévus aux États-Unis et en Amérique latine. L'expansion comprend 18 nouveaux sites aux États-Unis, dont 6 ouvriront en 2025 et le reste en 2026, ainsi que les tout premiers cinémas SCREENX en Amérique latine.
La technologie SCREENX offre une expérience de visionnage panoramique à 270 degrés en étendant les scènes sur les murs latéraux de la salle. Cette expansion s'appuie sur le partenariat réussi débuté en 2022 avec des sites initiaux en Californie et au Texas, portant le nombre total de cinémas Cinemark SCREENX à 26.
Cinemark (NYSE:CNK) und CJ 4DPLEX haben eine bedeutende Erweiterung ihrer Partnerschaft angekündigt, mit 20 neuen SCREENX-Standorten in den USA und Lateinamerika. Die Erweiterung umfasst 18 neue Standorte in den Vereinigten Staaten, von denen 6 im Jahr 2025 und der Rest im Jahr 2026 eröffnet werden, sowie die ersten SCREENX-Kinos in Lateinamerika.
Die SCREENX-Technologie bietet ein 270-Grad-Panorama-Seherlebnis, indem sie Szenen auf die Seitenwände des Auditoriums erweitert. Diese Erweiterung baut auf der erfolgreichen Partnerschaft auf, die 2022 mit ersten Standorten in Kalifornien und Texas begann, und erhöht die Gesamtzahl der Cinemark SCREENX-Kinos auf 26.
- Expansion into Latin American market with first SCREENX theaters in the region
- Strategic growth with 20 new premium format locations
- Demonstrated success of existing locations driving expansion
- Enhanced premium offering differentiating Cinemark from competitors
- None.
Insights
Cinemark strengthens premium offering with 20 new SCREENX theaters, expanding differentiation strategy against streaming competition.
Cinemark's expansion of its SCREENX partnership represents a strategic investment in premium theatrical experiences during a critical time for cinema exhibitors. The addition of 20 new locations (18 in the US and 2 in Latin America) signals Cinemark's commitment to differentiation through enhanced viewing experiences that cannot be replicated at home.
This expansion follows the initial 2022 partnership that brought the first 6 SCREENX locations to Cinemark theaters, bringing their total to 26 SCREENX auditoriums upon completion. The phased rollout—with 6 US locations opening in 2025 and the remainder in 2026—allows Cinemark to test market response before full implementation.
The SCREENX format, with its 270-degree panoramic projection that extends onto side walls, creates a competitive advantage in two key ways: it attracts tech-forward audiences seeking novel experiences and potentially justifies premium pricing, improving per-patron revenue. The Latin American expansion is particularly notable as it introduces this technology to an entirely new market where Cinemark already maintains a strong presence.
For exhibitors like Cinemark, differentiated premium formats have become essential to combat streaming competition by offering experiences unattainable in home environments. This expansion aligns with industry-wide trends toward high-margin premium offerings (IMAX, Dolby, etc.) that have shown resilience even during challenging box office periods. While representing a modest capital investment compared to Cinemark's approximately 5,800 total screens, the strategic importance lies in strengthening their premium experience portfolio and potentially driving increased attendance and per-capita spending.
The Expansion Raises the Total Number of 270-Degree Panoramic SCREENX Cinemark Theaters to 26
Of the 20 new locations, 18 will open across
SCREENX, the world's first multi-projection cinema technology, surrounds moviegoers with a dynamic 270-degree panoramic field of view. By extending key scenes onto the left and right walls of the auditorium, it creates immersive, story-enhancing visuals that naturally fill the viewer's peripheral vision and pull them deeper into the film.
"SCREENX is a distinctive premium format that enhances the moviegoing experience by expanding storytelling across our immersive auditorium screens," said Damian Wardle, Cinemark's EVP, Theater & Technology Operations. "We are excited to deepen our collaboration with CJ 4DPLEX and bring even more cutting-edge cinematic experiences to our guests, including, for the first time, audiences in
Don Savant, CEO of CJ 4DPLEX
CJ 4DPLEX and Cinemark first partnered in 2022 with the launch of their initial SCREENX locations in
About CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in
CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite".
SCREENX is the world's first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 435 SCREENX auditoriums around the world in 40 countries.
4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 775 4DX auditoriums around the world, spanning over 70 countries.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in
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SOURCE CJ 4DPLEX
FAQ
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