Rokt to Unlock New Consumer Engagement Opportunities for Cinemark
Rhea-AI Summary
Cinemark (NYSE:CNK), a major theatrical exhibition company, is expanding its partnership with Rokt, an ecommerce technology company, to enhance customer engagement through AI-powered technology. The expanded collaboration will extend Rokt's capability to Cinemark's payment page, building upon their initial 2022 partnership that focused on the confirmation page.
Rokt's technology, which is projected to power over 7.5 billion transactions in 2025, will deliver non-endemic messages and offers to Cinemark customers. The partnership comes as Rokt reported 40% year-over-year revenue growth to $600 million in 2024, following recent partnerships with major retailers and strategic acquisitions.
Positive
- Partnership expansion indicates successful initial implementation from 2022
- Access to Rokt's growing network of 7.5 billion transactions
- Enhanced monetization opportunities through AI-powered customer engagement
- Integration with payment page opens additional revenue streams
Negative
- Non-endemic advertising may impact user experience during checkout
- Additional messaging during payment process could affect conversion rates
News Market Reaction – CNK
In the Sep 19 session, CNK declined 0.97%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Rokt's AI Technology Will Now Deliver Non-Endemic Messages on Cinemark's Ecommerce Payment Page
Rokt began working with Cinemark in 2022 to enhance the customer experience by presenting highly relevant, non-endemic offers on the confirmation page of the Cinemark ecommerce booking experience. Now, through the expanded collaboration, Cinemark will extend this capability to the payment page, leveraging Rokt's technology to unlock new opportunities to provide customers with relevant messaging and offers.
"Rokt has been a valued partner throughout our journey," said Jeff Rosenfeld, Cinemark SVP of Digital and Customer Experience. "By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way."
"We're excited to expand our partnership with Cinemark as they extend Rokt's AI-powered technology into the Transaction Moment™—the most valuable and high-intent point in the customer journey," said Craig Galvin, Chief Revenue Officer at Rokt. "This collaboration reflects a shared commitment to innovation, relevance, and performance. By unlocking new monetization opportunities and delivering real-time relevance, we're helping Cinemark drive sustainable, incremental value together."
Rokt's trusted, scaled network is expected to power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. In 2024, Rokt saw revenues grow by more than
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in
About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in
Media Contact
Tarana Mehta, VP Marketing
Tarana.Mehta@rokt.com
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SOURCE ROKT Pte. Ltd.