Rokt to Unlock New Consumer Engagement Opportunities for Cinemark
Cinemark (NYSE:CNK), a major theatrical exhibition company, is expanding its partnership with Rokt, an ecommerce technology company, to enhance customer engagement through AI-powered technology. The expanded collaboration will extend Rokt's capability to Cinemark's payment page, building upon their initial 2022 partnership that focused on the confirmation page.
Rokt's technology, which is projected to power over 7.5 billion transactions in 2025, will deliver non-endemic messages and offers to Cinemark customers. The partnership comes as Rokt reported 40% year-over-year revenue growth to $600 million in 2024, following recent partnerships with major retailers and strategic acquisitions.
Cinemark (NYSE:CNK), una importante azienda di exhibición cinematografica, sta ampliando la partnership con Rokt, una società di tecnologia per ecommerce, per migliorare l'engagement dei clienti tramite tecnologia alimentata dall'IA. La collaborazione estesa estenderà la capacità di Rokt alla pagina di pagamento di Cinemark, basandosi sulla loro partnership iniziale del 2022 che si concentrava sulla pagina di conferma.
La tecnologia di Rokt, che dovrebbe alimentare oltre 7,5 miliardi di transazioni nel 2025, fornirà messaggi non endemici e offerte ai clienti di Cinemark. La partnership arriva mentre Rokt ha riportato una crescita del fatturato annuo del 40% a 600 milioni di dollari nel 2024, in seguito a recenti collaborazioni con importanti rivenditori e acquisizioni strategiche.
Cinemark (NYSE:CNK), una importante empresa de exhibición teatral, está ampliando su asociación con Rokt, una empresa de tecnología de comercio electrónico, para mejorar la interacción con el cliente mediante tecnología impulsada por IA. La colaboración ampliada extenderá la capacidad de Rokt a la página de pagos de Cinemark, basándose en su asociación inicial de 2022 centrada en la página de confirmación.
La tecnología de Rokt, que se prevé impulse más de 7,5 mil millones de transacciones en 2025, ofrecerá mensajes no endémicos y ofertas a los clientes de Cinemark. La asociación llega cuando Rokt reportó un crecimiento interanual del 40% de ingresos a 600 millones de dólares en 2024, tras recientes asociaciones con grandes minoristas y adquisiciones estratégicas.
Cinemark (NYSE:CNK)은(는) 대형 극장 상영 기업으로, 인공지능(AI) 기반 기술로 고객 참여를 강화하기 위해 전자상거래 기술 회사인 Rokt와의 파트너십을 확장하고 있습니다. 확장된 협력은 2022년 처음 파트너십의 기반이 된 확인 페이지를 바탕으로 Cinemark의 결제 페이지에 Rokt의 기능을 추가합니다.
Rokt의 기술은 2025년에 7.5십억 건 이상의 거래를 처리할 것으로 예상되며, Cinemark 고객에게 비엔드 메시지와 오퍼를 제공할 것입니다. 이 파트너십은 Rokt가 2024년에 전년 대비 매출이 40% 성장해 6억 달러에 도달한 뒤 주요 소매업체와 전략적 인수로 최근 성장한 것을 시사합니다.
Cinemark (NYSE:CNK), une grande société d'exploitation cinématographique, élargit son partenariat avec Rokt, une société de technologie ecommerce, afin d'améliorer l'engagement des clients grâce à une technologie alimentée par l'IA. Cette collaboration étendue étendra la capacité de Rokt sur la page de paiement de Cinemark, s'appuyant sur leur partenariat initial de 2022 axé sur la page de confirmation.
La technologie de Rokt, qui devrait alimenter plus de 7,5 milliards de transactions en 2025, offrira des messages non endémiques et des offres aux clients de Cinemark. Le partenariat intervient alors que Rokt a enregistré une croissance du chiffre d'affaires de 40% en glissement annuel à 600 millions de dollars en 2024, suite à des partenariats avec des détaillants majeurs et des acquisitions stratégiques.
Cinemark (NYSE:CNK), ein führendes Kinounternehmen, erweitert seine Partnerschaft mit Rokt, einem Ecommerce-Technologieunternehmen, um das Kundenerlebnis durch KI-gestützte Technologie zu verbessern. Die erweiterte Zusammenarbeit wird die Fähigkeit von Rokt auf die Zahlungsseite von Cinemark ausweiten, basierend auf ihrer ersten Partnerschaft von 2022, die sich auf die Bestätigungsseite konzentrierte.
Die Technologie von Rokt, die voraussichtlich über 7,5 Milliarden Transaktionen im Jahr 2025 abwickeln wird, wird Cinemark-Kunden nicht-endemische Nachrichten und Angebote liefern. Die Partnerschaft kommt, da Rokt einen Umsatzanstieg von 40% gegenüber dem Vorjahr auf 600 Millionen USD im Jahr 2024 meldete, nach jüngsten Partnerschaften mit großen Einzelhändlern und strategischen Akquisitionen.
Cinemark (NYSE:CNK)، وهي شركة عرض سينمائي رائدة، توسع شراكتها مع Rokt، وهي شركة تكنولوجيا تجارة إلكترونية، لتعزيز تفاعل العملاء من خلال تكنولوجيا مدعومة بالذكاء الاصطناعي. ستوسع التعاون الموسع قدرة Rokt على صفحة الدفع في Cinemark، بناءً على شراكتهما الأولية في 2022 التي ركزت على صفحة التأكيد.
تكنولوجيا Rokt، التي من المتوقع أن تدير أكثر من 7.5 مليار معاملة في 2025، ستقدم رسائل غير نمطية وعروض لعملاء Cinemark. تأتي الشراكة بينما أعلنت Rokt نمواً في الإيرادات بنسبة 40% على أساس سنوي ليصل إلى 600 مليون دولار في 2024، عقب شراكات حديثة مع تجار كبار وعمليات استحواذ استراتيجية.
Cinemark (NYSE:CNK)，是一家主要的影院放映公司，正在扩大与电子商务技术公司Rokt的合作，通过AI驱动的技术提升客户参与度。扩展后的合作将把Rokt的能力扩展到Cinemark的支付页面，建立在他们2022年的初始合作之上，专注于确认页面。
Rokt的技术预计将在2025年处理超过75亿笔交易，并为Cinemark的客户提供非同类的消息和优惠。这一合作发生在Rokt在2024年实现同比增长40%至6亿美元的收入之后，且在与主要零售商的最近合作与战略收购之后。
- Partnership expansion indicates successful initial implementation from 2022
- Access to Rokt's growing network of 7.5 billion transactions
- Enhanced monetization opportunities through AI-powered customer engagement
- Integration with payment page opens additional revenue streams
- Non-endemic advertising may impact user experience during checkout
- Additional messaging during payment process could affect conversion rates
Insights
Cinemark expands its Rokt partnership to monetize payment pages with AI-powered relevant offers, potentially increasing revenue streams.
Cinemark's expanded partnership with Rokt represents a strategic enhancement to their digital monetization capabilities. By extending Rokt's AI-powered recommendation engine from just the confirmation page to now include the payment page, Cinemark is targeting the Transaction Moment™ – the highest-intent touchpoint in the customer journey where conversion rates typically peak.
This implementation leverages Cinemark's existing customer data infrastructure to generate incremental revenue streams without disrupting the core ticketing business. The technology enables non-endemic advertising (ads from businesses outside the movie industry) to appear as relevant offers during the checkout process, creating new monetization channels from their existing digital traffic.
The timing aligns with Rokt's significant growth trajectory – the company reports
For Cinemark, this represents a digital evolution beyond traditional concession upsells, leveraging their high-intent transaction moment to create supplementary revenue through targeted third-party offers. The technology potentially improves margins since these monetization opportunities require minimal additional operational costs while leveraging existing customer traffic.
Rokt's AI Technology Will Now Deliver Non-Endemic Messages on Cinemark's Ecommerce Payment Page
Rokt began working with Cinemark in 2022 to enhance the customer experience by presenting highly relevant, non-endemic offers on the confirmation page of the Cinemark ecommerce booking experience. Now, through the expanded collaboration, Cinemark will extend this capability to the payment page, leveraging Rokt's technology to unlock new opportunities to provide customers with relevant messaging and offers.
"Rokt has been a valued partner throughout our journey," said Jeff Rosenfeld, Cinemark SVP of Digital and Customer Experience. "By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way."
"We're excited to expand our partnership with Cinemark as they extend Rokt's AI-powered technology into the Transaction Moment™—the most valuable and high-intent point in the customer journey," said Craig Galvin, Chief Revenue Officer at Rokt. "This collaboration reflects a shared commitment to innovation, relevance, and performance. By unlocking new monetization opportunities and delivering real-time relevance, we're helping Cinemark drive sustainable, incremental value together."
Rokt's trusted, scaled network is expected to power more than 7.5 billion transactions in 2025 across thousands of leading ecommerce businesses. In 2024, Rokt saw revenues grow by more than
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in
About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in
Media Contact
Tarana Mehta, VP Marketing
Tarana.Mehta@rokt.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/rokt-to-unlock-new-consumer-engagement-opportunities-for-cinemark-302561560.html
SOURCE ROKT Pte. Ltd.
FAQ
What is the new partnership between Cinemark (NYSE:CNK) and Rokt in 2025?
How has Rokt's revenue grown in 2024?
What is the expected transaction volume for Rokt's network in 2025?
When did Cinemark first partner with Rokt?
How will the expanded partnership benefit Cinemark customers?
