BetMGM Launches Sports Betting in Missouri
Rhea-AI Summary
BetMGM (MGM) launched statewide mobile and retail sports betting in Missouri on Dec 1, 2025 through a retail sportsbook at Century Casino & Hotel Cape Girardeau and its mobile app.
Key consumer details include a first-bet offer up to $1,500 for new Missouri players, access to BetMGM Rewards and MGM Rewards tier credits, GameSense responsible-gaming integration, and availability on iOS, Android and desktop. BetMGM currently operates in 30 markets and cites partnerships including Century Casinos and the Kansas City Chiefs.
Positive
- Market entry into Missouri effective Dec 1, 2025
- Mobile and retail sportsbook availability statewide via app and Century Casino retail
- New-player promotion offering up to $1,500 first-bet protection
Negative
- Significant competition within the gaming and entertainment industry, per company risk disclosures
News Market Reaction
On the day this news was published, CNTY declined 4.61%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
MGM gained 3.65% while key casino peers like BYD, RRR, CZR and MTN also rose, but MLCO slipped. Caesars (CZR) had its own Missouri sportsbook launch headline with a modest -0.52% move, suggesting today’s news impact was more company-specific than a uniform sector trade.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | New restaurant launch | Positive | -0.4% | Opening of Gymkhana fine-dining restaurant at ARIA in Las Vegas. |
| Dec 01 | Property rebranding | Positive | +0.4% | NoMad Las Vegas rebranding to The Reserve at Park MGM with Marriott tie-in. |
| Dec 01 | Sportsbook partnership | Positive | +0.4% | Century Casinos opens BetMGM retail and online sports betting in Missouri. |
| Dec 01 | Market entry news | Positive | +0.4% | BetMGM launches statewide mobile and retail sports betting in Missouri. |
| Nov 13 | Capital project completion | Positive | -1.1% | Completion of $300M MGM Grand tower remodel adding new rooms and suites. |
Recent MGM announcements on property upgrades, brand expansions, and digital betting launches have generally been positive thematically, with share reactions mixed—some aligning with the upbeat tone and others selling off modestly after the news.
Over the last few months, MGM has focused on enhancing its physical and digital footprint. On Nov. 13, 2025, it completed a $300 million MGM Grand room and suite remodel. Subsequent news highlighted a rebrand of NoMad Las Vegas into The Reserve at Park MGM and new dining concepts at ARIA. On Dec. 1, 2025, MGM-linked BetMGM and Century Casinos jointly launched online and retail sports betting in Missouri. Today’s BetMGM Missouri launch fits this broader strategy of property refreshes and digital market expansion.
Market Pulse Summary
This announcement highlights BetMGM’s continued expansion, adding statewide mobile and retail sports betting in Missouri through its partnership with Century Casinos. The move builds on MGM’s broader strategy of enhancing both physical resorts and digital gaming, following recent property upgrades and branding initiatives. Key aspects include a first-bet offer up to $1,500, integration with BetMGM and MGM Rewards, and responsible gaming tools. Investors may watch user growth, market share trends, and subsequent earnings disclosures to gauge the impact.
Key Terms
igaming technical
AI-generated analysis. Not financial advice.
Debut includes statewide mobile betting and retail sportsbook at Century Casino & Hotel Cape Girardeau
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"With the launch of legal sports betting in
BetMGM's mobile app offers tools and rewards that make wagering simple and secure. Highlights include:
- Play, Earn, Win: BetMGM's loyalty program lets players earn BetMGM Rewards points and MGM Rewards tier credits with every wager. Points and credits can be redeemed for digital bonuses or real-world experiences, including stays at MGM Resorts and Marriott Bonvoy properties nationwide, ranging from Bellagio, ARIA, and The Cosmopolitan in Las Vegas to Borgata in Atlantic City, Beau Rivage in Mississippi, and MGM National Harbor in Maryland.
- Premium Mobile Experience: BetMGM's mobile app delivers a fast, intuitive and rewarding experience with a streamlined interface and quick navigation.
Missouri players can access popular betting markets, live wagering options, and team and player research all in one place. They can also access responsible gambling tools to ensure that betting remains safe, fun and sustainable. - Chiefs Partnership: An official sports betting partner since 2022, BetMGM's collaboration with the Kansas City Chiefs brings exclusive promotions and experiences for fans, both online and at GEHA Field at Arrowhead Stadium.
- New Player Offer: New players in
Missouri can download the BetMGM app on iOS or Android and place a first bet of up to$1,500 $10
BetMGM currently operates in 30 markets with mobile and retail offerings. The BetMGM Sportsbook app is now available for download in
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. BetMGM is proud to provide customers with resources that support informed, responsible play through GameSense. GameSense is an industry-leading program, developed by the British Columbia Lottery Corporation and licensed to MGM Resorts. Through its integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's existing responsible gaming tools, which are designed to provide customers with an entertaining and safe digital experience.
For more information on BetMGM, follow @BetMGM on X.
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. First bet offer for new customers only. Subject to eligibility requirements. Bonus bets are non-withdrawable. In partnership with Kansas Crossing Casino and Hotel.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve substantial risks and/or uncertainties, including those described in the MGM Resorts International public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding the launch of mobile and retail sports betting in
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SOURCE BetMGM
FAQ
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