Cineverse Announces Commercial Availability of cineSearch for Business - a Revolutionary, AI-Powered Tool that Solves Search & Discovery for Digital Platforms and Streaming Services

Rhea-AI Summary

Cineverse (NASDAQ: CNVS) has launched cineSearch for Business, an AI-powered content search and discovery tool now available for commercial licensing to OEMs and streaming platforms. Built using Google Cloud's Vertex AI and Gemini 2.0 Pro, cineSearch leverages cineCore, a proprietary dataset of film & television metadata. The solution aims to eliminate 'binge scrolling' by offering personalized content recommendations based on viewers' mood, content themes, viewing history, and numerous other factors. Testing shows cineSearch can decrease search time by 90%, improve user retention by 16%, and potentially increase revenue by 24% monthly. Key features include improved sorting algorithms, deeper contextual information, Q-Point™ for recommendation explanations, enhanced filters, behavioral data integration, unified search across 60+ streaming services, and a customizable AI chatbot named Ava.

Positive

• Advanced AI technology built on Google Cloud's Vertex AI platform and proprietary cineCore dataset
• Testing shows 90% decrease in search time, 16% improvement in user retention, and potential 24% monthly revenue increase
• Integration with 60+ streaming services for unified search capabilities
• Multiple revenue streams through licensing of both cineSearch and cineCore dataset
• Available through Google Cloud Marketplace, expanding distribution channels

Negative

• Entering a competitive market against established streaming platforms with their own search solutions
• Success depends on adoption by third-party streaming services and OEMs
• Continuous investment required for metadata enrichment and platform maintenance

Insights

Technology and Media Analyst

Cineverse's commercial launch of cineSearch for Business could create a new revenue stream by solving critical streaming discovery problems.

Cineverse's launch of cineSearch for Business represents a significant milestone in addressing one of streaming's most persistent challenges: effective content discovery. The AI-powered tool, now commercially available, tackles verifiable industry pain points—one-third of subscribers cancel due to poor discovery, viewers waste 10+ minutes searching with 20% abandoning searches altogether, and 50% resort to external platforms for recommendations.

The product's value proposition is quantifiable: tests show it can decrease search time by 90%, improve user retention by 16%, and potentially increase revenue by 24% monthly. These metrics directly target streaming platforms' key business challenges.

What sets cineSearch apart is its foundation in cineCore, a proprietary dataset covering over two million titles with AI-generated metadata. This intellectual property creates competitive differentiation in a crowded market. The B2B approach is strategically sound—rather than competing directly with established platforms, Cineverse positions itself as an enabler for the entire ecosystem.

The multiple distribution channels—direct sales and Google Cloud Marketplace—broaden market reach. Google Cloud's involvement adds credibility through association with an established tech leader. The product addresses both emerging streamers without resources to build in-house solutions and established players struggling with discovery issues.

For investors, this represents Cineverse's evolution beyond content into higher-margin technology licensing. The creation of a dedicated Cineverse Technology Group signals organizational commitment to this strategic direction. If successful, this could establish recurring revenue streams less dependent on unpredictable content performance.

Company's Proprietary, Customizable Product is "AI for your UI" that Improves the Viewer Search Experience, User Retention and Time Spent in a Cost-Effective Way

cineSearch Now Available to Platforms and OEMs via Google Cloud Marketplace and through Growing Sales Team

LOS ANGELES, June 10, 2025 /PRNewswire/ -- Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, today announced that the newly-formed Cineverse Technology Group has officially launched cineSearch for Business. The revolutionary, AI-powered content search and discovery tool is complete and now available for commercial licensing to OEMs and streaming platforms, both through the Company's growing sales team and through Google Cloud Marketplace. As previously announced, cineSearch was developed using Google Cloud's Vertex AI platform and Gemini 2.0 Pro model. A reference design of cineSearch is currently available for free at www.cinesearch.com.

Over the past year since its Beta launch, Cineverse has steadily improved and refined cineSearch thanks to continued innovation from the Company's world-class engineering team, partnerships with innovative technology companies, and critical to the superior search results of this new solution, the development of cineCore, a domain-specific dataset comprised of proprietary film & television metadata optimized for AI search. The foundation for an advanced search & discovery solution has been completed, ongoing investment in enriched metadata will continue to improve the search results.

The result: an advanced search tool that eliminates 'binge scrolling' by effectively offering viewers personalized and superior content recommendations that do not rely on matching keywords found in the title, cast and genre, but are more accurately determined by the user's mood along with the content's theme, popularity, quality, tone, setting, style, music score, plot, micro-genre, among many other traits. In addition, a viewer's previous viewing history, likes/dislikes, saved watchlists, location, current date, and other factors are used to determine the most relevant movies.

By bringing the product to market as a business-to-business offering that is highly customizable based on each streaming platform or OEM's needs, Cineverse is providing third-party partners with a solution that can, for the first time, transform the way their users interact with any streaming service. 

Most importantly, cineSearch directly addresses key issues affecting the streaming ecosystem, namely the fact that one third of streaming subscribers cancel a service due to poor discovery; viewers spend an average of 10+ minutes searching for what to watch, with 20 percent of viewers abandoning their search; and 50 percent are forced to rely on external social searches for their recommendations, taking them out of the platform's preferred user experience. Plus, cineSearch solves a real problem that is holding the streaming industry back and costing it revenue – testing has shown that it can decrease search time 90%, improve user retention 16% and increase revenue a potential 24% per month.

"When we set out to solve the problem of poor search and ineffective content discovery – which we later realized was an industrywide problem – our underlying goal was to 'make deciding what to watch as entertaining as the movie itself.' We not only spent several years developing cineSearch, but also conducted analysis of user behavior, incorporating their feedback to add additional features, improve our search results, and put ourselves in a better position to meet their high expectations," said Cineverse President of Technology and Chief Product Officer Tony Huidor. "For nascent streaming companies that are just getting started and don't have the resources to solve the search and discovery issue themselves, along with established media companies who are struggling to develop an in-house solution, cineSearch is an intuitive, cost-effective, customizable option that can be quickly integrated to improve user retention and effectively solve poor user experience issues." 

Among the key features available with cineSearch for Business, including some newly-added, are:

• Improved sorting algorithm with extensive new metadata – Covering more than two million titles including proprietary new AI-generated metadata woven into "cineCore" – cineSearch's proprietary dataset that powers the backbone of the platform. cineCore can be licensed separately by third parties seeking to improve their in-house search and discovery tools. In addition to metadata dating back from the birth of cinema to the present, processes are in place to continually update cineCore with metadata for the latest film and television releases.
  
  
• Deeper contextual information – This newest version includes integration of dynamic movie ratings from the leading online film community, major award and festival honors, box office performance from 1975 to the present, annual television ratings dating back to the 1950s, an overall master ranking for all film and television series, and 100s of "Best of.." movie lists.
  
  
• Q-Point™ – A proprietary new AI-based feature (short for "Quiddity," or the core essence of something) that provides a brief summary that explains why each particular title was recommended, making the logic behind title recommendations easier to comprehend by allowing one to understand the intrinsic relationship between each film.
  
  
• Enhanced filters – To facilitate and improve search results, one can also filter titles saved to Wish Lists by streaming service to more easily discover hidden gems that allow fans to dig deeper into their favorite genres. One can also opt to filter out content they have already watched on any streaming service.
  
  
• Integration of behavioral data – cineSearch allows users to import their behavioral data, including viewing history, favorites, Continue Watching, and personal ratings from more than a dozen leading streaming services. cineSearch uses this behavioral data to inform future recommendations through the use of advanced machine-learning algorithms while also eliminating the "cold start" problem.
  
  
• Unified search – A fundamental feature of cineSearch is the ability to offer quick, consolidated, personalized search results that provide direct links to watch the title on any streaming platform where the title is available. cineSearch offers direct links to more than 60 streaming services.
  
  
• Customizable chatbot – A user can engage with Ava, cineSearch's native chatbot, directly via voice or text. Available as a custom option to third-party customers, this AI-based Video Assistant supports both voice and text input/output, with the ability to let the user choose to engage via one and/or the other. Ava is one of several available persona options, and the length of her responses can be tailored based on preferences.

This announcement comes on the heels of the Company forming the Cineverse Technology Group, a dedicated division focused on rapidly scaling its technology monetization efforts and accelerating AI-driven innovation across the global entertainment ecosystem. This builds on Cineverse's long history of being transformative, first-movers in the entertainment technology space. 

cineSearch is part of Matchpoint™, Cineverse's award-winning media supply chain platform, which is a critical solutions provider for many of the Company's largest partners. By automating complex workflows, streamlining content delivery, and driving significant cost efficiencies, Matchpoint powers one of the most advanced and scalable content distribution infrastructures in the industry today. Under Huidor's leadership, the newly established sales team is charged with aggressively expanding Matchpoint's commercial licensing partnerships, targeting large media companies and studios that want effective modern infrastructure and are seeking significant operational cost savings.

Added Huidor, "As an early entrant into the streaming business, we long ago solved the problem of delivering video at scale through the efficiencies that Matchpoint provides. This has allowed us to innovate, iterate, and develop next-generation technology internally without relying on external vendors to meet our needs. This has put us in a unique position of solving issues affecting the streaming industry as a whole then allowing us to license our technology to the industry-at-large in a cost-effective way."

cineSearch timeline:

• February 2024: Cineverse Partners with Google Cloud to Launch a Conversational AI-Powered Search & Discovery Tool for Film and Television Content
  
  
• May 2024: Cineverse Unveils Public Beta of AI-Powered Content Discovery Solution - cineSearch
  
  
• October 2024: Cineverse Launches cineSearch For Public Preview, Revolutionizing Content Discovery
  
  
• Today: Cineverse Launches cineSearch for Business

For more information about cineSearch for Business, or to contact Cineverse's sales reps, visit www.cinesearch.com/business. To test cineSearch and see one of the many possible ways it can be personalized for a specific streaming platform or device, visit www.cinesearch.com.

About Cineverse Technology Group

Cineverse develops proprietary technology that powers the future of entertainment, leveraging the Company's position as a pioneer in the video streaming industry along with the industry-leading strength of its development team in India. This team has dedicated years building and refining technology solutions that have pioneered streaming content management and distribution while leaning into advances in AI to set the company apart from the competition. This includes the creation of Matchpoint™, an award-winning media supply chain service that is radically changing the way content is managed and delivered. Matchpoint has replaced today's expensive, and labor-intensive video content processes with a fully transparent, automated workflow that significantly reduces costs, eliminates human error, and effortlessly facilitates content ingestion with delivery across multiple platforms and distribution models. The Company's cineSearch is an AI-powered search and discovery tool for film and television that makes deciding what to watch as entertaining as the entertainment itself. Additionally, the C360 programmatic audience network and ad-tech platform provides brands the opportunity to target and reach key fandoms wherever they are.

About Cineverse

Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing non-rated film in U.S. history; dozens of streaming fandom channels; a premier podcast network; top horror destination Bloody Disgusting; and more. Powering visionary storytelling with cutting-edge innovation, Cineverse's proprietary streaming tools and AI technology drive revenue and reach to redefine the next era of entertainment. For more information, visit home.cineverse.com.

CONTACTS

For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com 

For Investors, Julie Milstead
investorrelations@cineverse.com 

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SOURCE Cineverse Corp.

FAQ

What is Cineverse's cineSearch for Business and how does it work?

cineSearch for Business is an AI-powered content search and discovery tool that uses Google Cloud's Vertex AI and proprietary metadata to provide personalized content recommendations based on viewers' preferences, mood, and viewing history across streaming platforms.

How much can cineSearch improve streaming platform performance?

According to testing, cineSearch can reduce search time by 90%, improve user retention by 16%, and potentially increase monthly revenue by 24%.

What are the key features of CNVS's cineSearch platform?

Key features include improved sorting algorithms, Q-Point recommendation explanations, enhanced filters, behavioral data integration, unified search across 60+ streaming services, and a customizable AI chatbot named Ava.

How can streaming platforms access Cineverse's cineSearch?

Streaming platforms can license cineSearch through Cineverse's sales team or via the Google Cloud Marketplace.

What is cineCore in Cineverse's search technology?

cineCore is Cineverse's proprietary dataset containing film & television metadata that powers cineSearch, and can be licensed separately by third parties to improve their search tools.