ElementalTV Brings AI-Powered Audience Intelligence to Cineverse's FAST Ecosystem

Rhea-AI Summary

Cineverse (NASDAQ: CNVS) has partnered with ElementalTV to enhance its FAST (Free Ad-Supported Television) streaming platform through AI-powered audience intelligence. The partnership centers on integrating ElementalTV's 1Audience platform into Cineverse's technology stack, enabling advanced audience segmentation and data unification.

The collaboration focuses on three key areas: 1Audience Integration for enhanced ad impression intelligence and higher CPMs, Ad tech innovation for streamlined operations, and improved transparency and efficiency in the advertising supply chain. This strategic move aims to deliver more targeted advertising solutions and drive revenue growth across Cineverse's streaming portfolio.

Positive

• Integration of AI-powered audience intelligence platform for better ad targeting
• Potential for higher CPMs and increased revenue through improved bid density
• Reduction in supply chain intermediaries leading to better revenue retention
• Access to exclusive demand connections from top-tier brands and advertisers

Negative

• None.

Insights

Ad Technology & Streaming Media Analyst

Cineverse's partnership with ElementalTV brings advanced AI audience targeting that should increase ad revenues and margins across their FAST channels.

This partnership represents a significant technological upgrade for Cineverse's advertising capabilities. By integrating ElementalTV's 1Audience platform, Cineverse is addressing a critical challenge in the FAST (Free Ad-Supported Television) space – converting fragmented viewership data into actionable, monetizable audience segments.

The integration delivers three key competitive advantages: enhanced CPMs through better audience targeting, simplified ad operations with faster onboarding, and a more efficient revenue chain by reducing intermediaries between advertisers and inventory.

This move aligns with broader industry trends where streaming platforms are racing to improve advertising yield management as the FAST sector becomes increasingly competitive. The partnership should enable Cineverse to extract more value from its existing content library and viewer base without requiring additional content investments or subscriber growth.

While specific financial projections aren't provided, the emphasis on "significant revenue uplift" and "higher-margin advertising opportunities" suggests material potential impact. For Cineverse, whose business model relies heavily on advertising revenue across its streaming channels, improving ad yield is a direct path to enhancing profitability.

This partnership demonstrates Cineverse's strategic focus on improving monetization efficiency rather than solely pursuing audience growth – a prudent approach in the maturing streaming landscape where profitability has become as important as scale.

LOS ANGELES, Aug. 19, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, and Cineverse (NASDAQ: CNVS), a next-generation entertainment studio and FAST streaming giant, have announced a strategic partnership to elevate Cineverse's expansive streaming footprint through advanced audience intelligence and identity resolution, aimed at unifying their fragmented viewership data into data-enriched, buyer-aligned audience segments.

As part of the partnership, Cineverse will integrate ElementalTV's AI-powered audience insights platform, 1Audience, into its tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.

The collaboration is set to drive a significant revenue uplift across Cineverse's vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV's avant garde audience & identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.

"Cineverse is one of the most exciting players in the FAST space right now," said Omer Latif, CEO of ElementalTV. "They've cultivated these passionate fandoms across their channels, and our job is to connect them with advertisers who truly value that engagement, delivering campaigns that drive both revenue and relevance."

Key Partnership Highlights

• 1Audience Integration: By leveraging 1Audience, every ad impression across Cineverse's FAST channels is enriched with deep audience intelligence at the bid request level, layered with deep identity, behavioral, contextual, and content-affinity signals, resulting in higher bid density and stronger CPMs, as advertisers can better identify and compete for the audiences they care about. With 1Audience's granular view of CTV traffic, the curated audience segments are precisely aligned with what buyers are actively seeking, making them easier to activate and more effective at driving revenue.
• Ad tech innovation: By integrating ElementalTV's demand-side facilitation and AI-powered programmatic systems, Cineverse benefits from faster onboarding, simplified ad ops, and full SPO transparency, matched with their internal AI monetization roadmap.
• Transparency & Efficiency: The direct integration between ElementalTV and Cineverse's ad stack reduces the number of middlemen, creating a cleaner, optimized supply path. Demand partners gain transparent, direct-to-publisher access to Cineverse's inventory, which enhances trust, brand safety, and campaign performance. For Cineverse, this means more revenue reaches the platform itself, and advertisers enjoy cost-effective campaigns with fewer middlemen fees.

About ElementalTV
ElementalTV is a full-stack CTV monetization platform empowering publishers to unlock the full value of their inventory through advanced audience data capabilities, direct audience curation, and transparent programmatic transactions. By continuously innovating and leveraging cutting-edge technology, ElementalTV is driving the evolution of CTV, enabling publishers to maximize revenue and deliver targeted, data-driven advertising experiences.

About Cineverse
Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing non-rated film in U.S. history; dozens of streaming fandom channels; a premier podcast network; top horror destination Bloody Disgusting; and more. Powering visionary storytelling with cutting-edge innovation, Cineverse's proprietary streaming tools and AI technology drive revenue and reach to redefine the next era of entertainment. For more information, visit home.cineverse.com.

For media inquiries, please contact:
Shafi Mustafa
Chief Strategy Officer
shafi@elementaltv.com
+1(336) 655-7818

View original content to download multimedia:https://www.prnewswire.com/news-releases/elementaltv-brings-ai-powered-audience-intelligence-to-cineverses-fast-ecosystem-302534781.html

SOURCE Elemental TV

FAQ

What is the partnership between Cineverse (NASDAQ: CNVS) and ElementalTV?

ElementalTV will integrate its AI-powered audience insights platform, 1Audience, into Cineverse's tech stack to provide advanced audience intelligence and identity resolution for their FAST streaming platform.

How will the ElementalTV partnership benefit Cineverse's advertising revenue?

The partnership is expected to drive revenue uplift through higher CPMs, increased bid density, and access to exclusive demand from top-tier advertisers, while reducing middlemen fees through direct integration.

What features does ElementalTV's 1Audience platform provide to Cineverse?

1Audience provides deep audience intelligence at the bid request level, including identity, behavioral, contextual, and content-affinity signals, creating more targeted and valuable audience segments.

How does the ElementalTV integration improve advertising efficiency for Cineverse?

The integration reduces middlemen in the supply chain, provides faster onboarding, simplifies ad operations, and offers full SPO transparency, resulting in cleaner, more optimized advertising delivery.

What type of audience data will Cineverse gain through the ElementalTV partnership?

Cineverse will gain access to AI-curated audience segments that transform billions of raw data points into buyer-aligned audience segments, enabling more precise targeting and higher-value advertising opportunities.