Apex Fintech Solutions Powers Stock Trading Infrastructure for Coinbase's "Everything Exchange" Platform

Rhea-AI Impact

(Neutral)

Rhea-AI Sentiment

(Positive)

Key Terms

equities financial

Equities are shares of ownership in a company that give holders a claim on profits and a share of the company's value as it rises or falls. For investors, equities matter because they offer potential for growth and income but also carry risk—like owning a slice of a business, your return depends on how well that business performs, and shares can be bought or sold in markets to change your exposure.

etfs financial

ETFs, or exchange-traded funds, are investment funds that hold a collection of stocks, bonds, or other assets, and can be bought or sold on stock exchanges like individual shares. They offer investors an easy way to diversify their holdings and access different markets or sectors without buying multiple individual assets. Because they are traded throughout the day, ETFs provide flexibility and can help investors manage risk while pursuing their financial goals.

clearing financial

Clearing is the behind-the-scenes process that confirms a securities trade, organizes the exchange of money and shares, and ensures both sides get what they agreed to. Think of it like an escrow service or a cashier who checks the receipt, holds the cash and goods until everything is correct, and steps in if one party can’t pay — a function that reduces risk, prevents failed trades, and keeps markets running smoothly for investors.

custody financial

Custody is the safekeeping and management of financial assets, such as stocks or bonds, by a specialized institution on behalf of an investor. It ensures that the assets are securely stored, properly maintained, and accurately accounted for, similar to how a bank safely holds valuables for a customer. This arrangement gives investors confidence that their assets are protected and properly managed, allowing them to focus on their investment goals.

apis technical

APIs are sets of rules that let different software systems talk to each other, like standardized doorways that let apps, data services and websites exchange information without needing to be rebuilt each time. For investors, APIs matter because they speed product development, enable digital partnerships and data feeds, create new revenue or cost savings, and introduce operational or security dependencies that can affect growth and risk.

sdks technical

Software Development Kits (SDKs) are bundles of tools, code samples and instructions that let other developers add a company’s technology to their own apps or devices, like giving builders a prefabricated toolbox. For investors, SDKs matter because they help spread a product’s use faster, lower integration costs for partners, and can drive recurring revenue or user growth—signals that a technology is gaining market traction.

02/24/2026 - 09:05 AM

Apex's clearing and custody infrastructure enables Coinbase to launch U.S. stock trading, bridging the gap between crypto and traditional financial markets.

NEW YORK--(BUSINESS WIRE)-- Apex Fintech Solutions Inc. (“Apex”), an innovation launchpad for the global investing ecosystem, today announced its collaboration with Coinbase, through Coinbase Capital Markets Corp., to power the stock trading capabilities of their groundbreaking "Everything Exchange" platform. Through Apex's comprehensive clearing, custody, and execution services for equities, Coinbase users can now trade leading stocks and ETFs alongside their cryptocurrency holdings, all in a single, unified experience.

This collaboration exemplifies Apex's mission to help fintech innovators expand their platforms to include a broad array of asset classes with the digital, cloud-native investing experiences that crypto customers expect. With Apex's advanced infrastructure, Coinbase now offers equities, ETFs, and other traditional securities alongside digital assets.

"This collaboration with Coinbase is about making investing accessible to everyone through technology—that's our core mission," said Bill Capuzzi, CEO of Apex Fintech Solutions. "By powering their equities trading infrastructure, we're helping millions of users manage both stocks and crypto in one place, on a platform they trust."

"Stock trading on Coinbase is a major milestone that bridges traditional and digital assets into a single, seamless platform," said Liz Martin, Vice President, Markets at Coinbase. "With Apex’s infrastructure supporting our equities trading capabilities, we’re enabling users to diversify their portfolios, react instantly to market changes, and embrace the future of finance—all within one trusted app."

The integration leverages Apex's cloud-native AscendOS™ platform, designed to handle the demands of modern investors who cut their teeth on crypto. The platform's intelligent automations, straight-through processing, and flexible APIs enable Coinbase to deliver the real-time, seamless experience their users expect when expanding beyond digital assets. A key feature of this integration allows users to leverage the value of their entire Coinbase relationship—including dollars, crypto, and other assets—to purchase securities in real-time, eliminating the traditional waiting periods for fund transfers.

This collaboration provides Coinbase with a comprehensive suite of services designed to:

Provide Access to U.S. Markets: With high-performance trade execution across U.S. equity markets.
Solve Complex Infrastructure Challenges: Through robust clearing, settlement, and custody services that manage the backend requirements of securities trading.
Empower Developer Teams: With modern APIs and SDKs built to help accelerate deployment and streamline integration.
Enable Real-Time Experiences: Through digital account opening and funding capabilities that can allow users to begin trading in seconds.

This collaboration demonstrates how cryptocurrency platforms can leverage Apex's infrastructure to attract and retain investors by offering multiple asset classes within a single, trusted platform.

Apex's technology infrastructure currently supports over $235B+ in assets and serves more than 200 fintech companies, making it one of the largest and most trusted platforms in the digital wealth management ecosystem.

About Apex Fintech Solutions

Apex Fintech Solutions provides the tools and services that enable hundreds of clients to launch, scale, and support digital investing for tens of millions of end investors. The company provides essential infrastructure and a comprehensive ecosystem of cloud-based products to enable and streamline trading, wealth management, cost basis, tax reporting, and, through its subsidiary Apex Clearing™, custody and clearing.

For more information, visit the Apex Fintech Solutions website: https://www.apexfintechsolutions.com.

About Coinbase

Crypto creates economic freedom by ensuring that people can participate fairly in the economy, and Coinbase (NASDAQ: COIN) is on a mission to increase economic freedom for more than 1 billion people. We’re updating the century-old financial system by providing a trusted platform that makes it easy for people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and fast, free global transfers. We also provide critical infrastructure for onchain activity and support builders who share our vision that onchain is the new online. And together with the crypto community, we advocate for responsible rules to make the benefits of crypto available around the world. Securities offered by Coinbase Capital Markets Corp., member FINRA/SIPC. Digital asset services are offered by Coinbase Inc. Digital assets are not subject to SIPC protection.