Columbia Appoints New Creative Agency and Hires New Head of Marketing to Lead Creative Strategy Forward
New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy
Joe Boyle, Columbia Brand President presenting in
The Columbia brand has been working to bring the new strategic vision to life internally over the last few months, culminating in a company-wide preview of what’s to come at the Newmark theatre in
Joe Boyle, Executive Vice President, Columbia Brand President, said: “We’ve built an extraordinary outdoor brand that set the standard for excellence worldwide. The past year we’ve been retooling and reshaping our business to scale new heights. In the year ahead, you’ll see the Columbia brand roll out a product strategy that is deeply intertwined with marketing allowing us to reach consumers in new, surprising ways to reintroduce our iconic brand.”
To lead the creative direction forward, the Columbia brand appointed adam&eveDDB as its global agency of record following a competitive pitch against several undisclosed global agencies. The global account will be led by adam&eveDDB
“As we look to grow our brand we wanted to build a relationship with an agency that can help tell our unique story in a way that connects emotionally with global audiences, while helping consumers understand the innovation that has powered our products from the beginning,” said Boyle. “There’s never been a better time for people to enjoy all the outdoors has to offer and we want to unlock that for more people around the world and inspire them through a strong story-telling approach and creative strategy with adam&eveDDB.”
Miranda Hipwell, CEO of adam&eveDDB, added: “The story of Columbia is so rich and full of personality this was a partnership we felt excited about from the moment Joe’s letter inviting us to pitch landed on our desks. We’ve enjoyed every minute of the journey until now and can’t wait to tell more people, all over the world, about the unique marriage of irreverence, imagination and innovation embedded in the brand’s DNA. In a world full of purpose led ambitions, Columbia is a rare example of the real deal – we couldn’t be happier to be kicking off this creative, collaborative partnership.”
To lead its new marketing direction, the Company hired Matthew J.
“Matt will help lead the strategic integration of our entire global marketing, including developing omni-channel marketing strategies and upleveling our capabilities,” Boyle said. “His arrival brings significant momentum as we unlock our brand’s opportunity.”
About Columbia Sportswear:
Columbia, the flagship brand of
About adam&eveDDB:
We are a creative agency that puts Feeling First, based in
We believe in the power of creativity to unlock business advantage for brands. We are an agency that feels welcoming and responsible. We work with a range of clients including Amazon, CALM, PlayStation, International Paralympic Committee, Eurostar, Marmite, Lloyds Bank, Savills, Volkswagen and MARS.
Forward-Looking Statements
This document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the Company’s expectations, anticipations or beliefs about the growth of the Columbia brand and the Company. Forward-looking statements often use words such as "will," "anticipate," "estimate," "expect," "should," "may" and other words and terms of similar meaning or reference future dates. The Company's expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading "Risk Factors," and those that have been or may be described in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update any of the forward-looking statements after the date of this document to conform them to actual results or to reflect changes in events, circumstances or its expectations. New factors emerge from time to time and it is not possible for the Company to predict or assess the effects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241024315667/en/
Mary Ellen Glynn
Sr. Director, Corporate Communications
Columbia Sportswear Company
mglynn@columbia.com
Andy Nordhoff
Director of Communications at Columbia
Anordhoff@columbia.com
Source: Columbia Sportswear Company
