Pop Culture Group's Investment Project "Huaya Times" Officially Launches in Xiamen

Rhea-AI Summary

Pop Culture Group (NASDAQ: CPOP) has officially launched its innovative residential project "Huaya Times" in Xiamen on July 24, 2025. The project introduces a groundbreaking "20-year long-term lease + fixed low-rent residency rights" model, offering a third alternative between buying and renting properties.

The development features 1-3 bedroom units (46-92 sqm) with two finish options: Standard and Premium. Key innovations include comprehensive community amenities with "8 public areas," a free shuttle service connecting to major hubs, and high-quality construction by Shaanxi Construction - Minqin Construction Co., Ltd. All units come with balconies and premium finishes, offering move-in ready solutions for urban residents seeking stable, high-quality living experiences at reasonable costs.

Positive

• Introduction of innovative 20-year long-term lease model providing stability without large down payments
• Partnership with Fortune Global 500 company Shaanxi Construction for quality assurance
• Implementation of free community shuttle service reducing commute times by 40%
• Comprehensive amenities including 8 public areas for different age groups

Negative

• Long-term commitment of 20 years may limit flexibility for tenants
• Project success depends on sustained tenant interest and market acceptance of the new model

Insights

Real Estate Development Analyst

CPOP diversifies into innovative real estate with 20-year lease model, potentially creating new revenue stream beyond cultural entertainment.

Pop Culture Group's launch of Huaya Times in Xiamen marks a significant strategic pivot into residential real estate, diversifying beyond its core cultural entertainment business. The project introduces an innovative "20-year long-term lease + fixed low-rent" model that positions CPOP between traditional buying and renting markets. This third-option approach targets young professionals seeking housing stability without large down payments or mortgages.

The investment represents a substantial business model expansion for CPOP, which has historically focused on live performances, artist management, and content production centered around Chinese pop culture. By entering real estate development, the company is pursuing a completely different revenue stream with potentially different margin profiles and capital requirements.

What distinguishes this project is its unique value proposition offering ownership-like stability with rental-like flexibility—addressing pain points for Xiamen's young professionals while providing CPOP with potentially steady long-term income. The project's amenities, free shuttle service, and customizable units suggest a premium positioning, though the absence of specific financial projections or investment amounts makes it difficult to quantify potential returns.

For investors, this diversification strategy may represent either an opportunistic pivot or a concerning departure from CPOP's core competencies. The execution risk is substantial, as success requires expertise in property management, tenant relations, and long-term asset maintenance—skills potentially outside the company's established capabilities in entertainment and content production.

XIAMEN, China, July 31, 2025 /PRNewswire/ -- Huaya Times (华雅•时代), a project invested by Pop Culture Group Co., Ltd. (Nasdaq: CPOP), officially launched on July 24, 2025. The project introduces a new residential product, "Huaya Times," by Budian Home, presenting a groundbreaking solution for the modern living revolution.

Huaya Times pioneers an innovative "20-year long-term lease + fixed low-rent residency rights" model, offering a tailored solution for those seeking "residential freedom." This model not only addresses a market gap but also spearheads the industry's shift from "selling properties" to "providing lifestyles." It enables contemporary youth to access stable, high-quality living experiences at a reasonable cost.

The project's revolutionary approach to living manifests in several key areas:

1. Model Innovation: A Third Option Beyond Buying or Renting

Huaya Times introduces the pioneering "20-year long-term lease" model, offering a compelling third choice for the market. This model combines the flexibility of renting with the stability akin to ownership. It eliminates the need for large down payments or mortgages, enabling stress-free move-ins. For comparable monthly rent, residents enjoy ownership-grade living experiences, comprehensive amenities, and premium services. Crucially, it includes a priority right to renew upon lease expiration, fundamentally removing future uncertainties. This initiative helps Xiamen retain valuable talent, allowing driven individuals to truly put down roots and thrive in the city.

2. Amenities Innovation: Redefining Community Living

To realize the urban youth's aspiration of "living better for less," significant investment has been made to transform communal areas. Meticulously crafted around a "One Ring, One Core, Eight Zones, Multiple Nodes" spatial layout, the project redefines neighborhood interaction with "8 comprehensive public areas for all age groups." Whether for children's play, youth sports, senior socialization, family gatherings, or quiet solitude, dedicated spaces cater to every need.

3. Mobility Innovation: Hassle-Free Commuting via Free Community Shuttle

A thoughtfully planned free community shuttle network seamlessly connects key hubs including Software Park Phase III F Zone, Jimei Software Park, and Guanren Station. Operating at 15-minute intervals, it delivers the convenience of "step out, step on; arrive, alight." This not only reduces average commute times by 40% but also eliminates parking woes and transfer hassles, ensuring effortless travel for work, business, or daily errands.

4. Product Innovation: Two Finish Choices for Your Tailor-Made Home

Offering 1- to 3-bedroom units ranging from approximately 46-92 sqm, Huaya Times provides diverse fit-out choices: Standard or Premium. Four distinct Premium design schemes (Mid-Century French / Italian Light Luxury / French Cream / Modern Light Luxury) allow personalized home styling according to preference and budget.

Construction Quality: Executed by the construction team of Shaanxi Construction - Minqin Construction Co., Ltd. (a Fortune Global 500 company), quality is stringently controlled. This includes 13 meticulous wall-finishing processes, moisture/anti-corrosion gilded panel techniques, 1.8-meter ultra-high waterproofing in bathrooms, and intricate details like French arches and linear carvings. Ready-to-move-in units ensure zero-risk delivery.

Unit Design: Challenging traditional small-unit norms, every unit features a balcony ("Full Range with Balcony"), inviting ample sunlight and fresh air. A well-lit layout ensures no dark corners, creating a bright living experience. Premium finishes throughout include complete cabinetry (kitchen cabinets, wardrobes, bedside tables), tatami options, and curtains – enabling true move-in readiness.

Huaya Times transcends a mere real estate project; it represents a fundamental disruption of traditional residential logic. It points towards a more inclusive future: dignified living doesn't have to come with a hefty price tag, and a stable home doesn't necessarily require ownership. While the industry remains confined to the binary choice of "buy or rent," Huaya Times offers a compelling third answer. The very definition of "home" is being redefined.

About CPOP (Pop Culture Group Co., Ltd):

Pop Culture Group Co., Ltd is a cultural industry operation enterprise focused on the industrialization of Chinese Pop Culture, incorporated in the Cayman Islands with its main operations located in China. The company offers a range of services including live performances, artist management, intellectual property rights, film and television production, MCN (Multi-Channel Network), and entertainment marketing. Originally focused on hip-hop culture, Pop Culture Group Co., Ltd has evolved into a diversified group specializing in Chinese Pop Culture. Its comprehensive business ecosystem spans both online and offline platforms, including: (1) live entertainment events (such as concerts, music festivals, street dance competitions, and other performances); (2) digital entertainment services; (3) artist management and agency services; and (4) investment in and production of film and television content featuring elements of Chinese Pop Culture.

Forward-Looking Statements

This press release contains, "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. CPOP's actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "might" and "continues," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, but are not limited to, statements about: CPOP's goals and strategies, including the newly entered crypto business; CPOP's future business development, financial condition and results of operations; expected changes in CPOP's revenues, costs or expenditures; competition in the industry; relevant government policies and regulations relating to our industry; general economic and business conditions globally and in China; and assumptions underlying or related to any of the foregoing. CPOP cautions that the foregoing list of factors is not exclusive. CPOP cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. CPOP does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based, subject to applicable law. Additional information concerning these and other factors that may impact our expectations and projections can be found in CPOP's periodic filings with the SEC, including CPOP's Annual Report on Form 20-F for the fiscal year ended June 30, 2024. CPOP's SEC filings are available publicly on the SEC's website at www.sec.gov.

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SOURCE Pop Culture Group Co., Ltd

FAQ

What is the Huaya Times project by CPOP and when did it launch?

Huaya Times is a residential project by Pop Culture Group (NASDAQ: CPOP) that launched on July 24, 2025 in Xiamen, featuring a unique 20-year long-term lease model with fixed low-rent residency rights.

What unit sizes are available at CPOP's Huaya Times project?

Huaya Times offers 1-3 bedroom units ranging from 46-92 square meters, with two finish options: Standard and Premium, including four distinct Premium design schemes.

How does CPOP's Huaya Times lease model differ from traditional housing options?

The project offers a unique 20-year long-term lease with fixed low-rent, combining rental flexibility with ownership-like stability, eliminating the need for large down payments while providing priority renewal rights.

What amenities does CPOP's Huaya Times project offer?

The project features 8 comprehensive public areas for all age groups, a free community shuttle service connecting to key hubs, and premium unit finishes including complete cabinetry and balconies in all units.

Who is constructing CPOP's Huaya Times project?

The construction is being executed by Shaanxi Construction - Minqin Construction Co., Ltd., a Fortune Global 500 company, ensuring stringent quality control and premium construction standards.