Cerence AI Powers In-Car Experience in Premier German Automaker’s New Electric Sedan
Cerence Inc. (NASDAQ: CRNC) announced its core AI technologies will power the fourth generation of MBUX (Mercedes-Benz User Experience) in the new all-electric Mercedes-Benz CLA. The collaboration features advanced conversational capabilities and marks the first deployment of Mercedes-Benz's MB.OS operating system.
The partnership integrates Cerence's AI solutions across 25 languages, including speech signal enhancement, cloud-based neural speech recognition, natural language understanding, and embedded neural text-to-speech. The system includes a new "living" avatar and can respond with varying emotional speaking styles based on user voice analysis.
Cerence Inc. (NASDAQ: CRNC) ha annunciato che le sue tecnologie AI di base alimenteranno la quarta generazione di MBUX (Mercedes-Benz User Experience) nel nuovo Mercedes-Benz CLA completamente elettrico. Questa collaborazione include funzionalità conversazionali avanzate e rappresenta la prima implementazione del sistema operativo MB.OS di Mercedes-Benz.
La partnership integra le soluzioni AI di Cerence in 25 lingue, comprendendo il miglioramento del segnale vocale, il riconoscimento vocale neurale basato su cloud, la comprensione del linguaggio naturale e la sintesi vocale neurale integrata. Il sistema presenta un nuovo avatar “vivo” e può rispondere con stili di parlato emotivi differenti in base all’analisi della voce dell’utente.
Cerence Inc. (NASDAQ: CRNC) anunció que sus tecnologías centrales de IA impulsarán la cuarta generación de MBUX (Mercedes-Benz User Experience) en el nuevo Mercedes-Benz CLA totalmente eléctrico. La colaboración incluye capacidades conversacionales avanzadas y marca el primer despliegue del sistema operativo MB.OS de Mercedes-Benz.
La asociación integra las soluciones de IA de Cerence en 25 idiomas, incluyendo mejora de señal de voz, reconocimiento de voz neuronal basado en la nube, comprensión del lenguaje natural y síntesis de texto a voz neuronal integrada. El sistema cuenta con un nuevo avatar “vivo” y puede responder con distintos estilos de habla emocional según el análisis de la voz del usuario.
Cerence Inc. (NASDAQ: CRNC)는 새로운 전기차 Mercedes-Benz CLA에 탑재되는 MBUX(메르세데스-벤츠 사용자 경험) 4세대에 자사의 핵심 AI 기술을 적용한다고 발표했습니다. 이번 협업은 고급 대화 기능을 포함하며, 메르세데스-벤츠의 MB.OS 운영체제 최초 적용을 의미합니다.
이 파트너십은 음성 신호 향상, 클라우드 기반 신경망 음성 인식, 자연어 이해, 내장 신경망 텍스트-음성 변환 등 25개 언어에 걸쳐 Cerence의 AI 솔루션을 통합합니다. 시스템에는 새로운 '라이빙' 아바타가 포함되어 있으며, 사용자 음성 분석에 따라 다양한 감정 표현의 말투로 응답할 수 있습니다.
Cerence Inc. (NASDAQ : CRNC) a annoncé que ses technologies d'IA de base alimenteront la quatrième génération de MBUX (Mercedes-Benz User Experience) dans la nouvelle Mercedes-Benz CLA entièrement électrique. Cette collaboration inclut des capacités conversationnelles avancées et marque le premier déploiement du système d'exploitation MB.OS de Mercedes-Benz.
Le partenariat intègre les solutions d'IA de Cerence dans 25 langues, comprenant l'amélioration du signal vocal, la reconnaissance vocale neuronale basée sur le cloud, la compréhension du langage naturel et la synthèse vocale neuronale embarquée. Le système comprend un nouvel avatar « vivant » et peut répondre avec différents styles de parole émotionnels selon l'analyse vocale de l'utilisateur.
Cerence Inc. (NASDAQ: CRNC) gab bekannt, dass seine Kern-KI-Technologien die vierte Generation von MBUX (Mercedes-Benz User Experience) im neuen vollelektrischen Mercedes-Benz CLA antreiben werden. Die Zusammenarbeit umfasst fortschrittliche Konversationsfähigkeiten und markiert die erste Einführung des MB.OS-Betriebssystems von Mercedes-Benz.
Die Partnerschaft integriert Cerences KI-Lösungen in 25 Sprachen, darunter Sprachsignalverbesserung, cloudbasiertes neuronales Spracherkennen, natürliche Sprachverarbeitung und eingebettete neuronale Text-zu-Sprache-Technologie. Das System verfügt über einen neuen „lebendigen“ Avatar und kann je nach Analyse der Nutzerstimme mit unterschiedlichen emotionalen Sprechstilen reagieren.
- Strategic partnership with premium automaker Mercedes-Benz strengthens market position
- Technology deployment across 25 languages demonstrates broad market reach
- Integration in Mercedes' first MB.OS launch shows strong competitive position
- Core technology adoption in next-gen MBUX indicates long-term revenue potential
- None.
Insights
Cerence strengthens position in automotive AI through expanded Mercedes-Benz partnership, powering next-gen MBUX with advanced conversational capabilities.
The announced partnership between Cerence and Mercedes-Benz represents a significant technological advancement in automotive AI integration. Cerence's AI stack is being implemented as the foundation for the fourth generation of MBUX and the inaugural deployment of MB.OS, starting with the all-electric Mercedes-Benz CLA.
From a technological perspective, what stands out is the comprehensive AI integration Cerence is providing. Their solution encompasses multiple critical voice interaction technologies: speech signal enhancement, cloud-based neural speech recognition, natural language understanding, and embedded neural text-to-speech. This full-stack approach enables Mercedes-Benz to deliver an agentic voice assistant experience across an impressive 25 languages.
The implementation of emotional response capabilities through Cerence's neural TTS technology demonstrates significant advancement in human-machine interaction. The system can now analyze a user's voice characteristics and respond with appropriate emotional speaking styles, creating a more natural and empathetic experience.
What's particularly notable is Cerence's adaptable approach to partnership. Rather than pushing a one-size-fits-all solution, they've collaborated closely with Mercedes-Benz's development network to create a system that integrates with the automaker's branded experience, including their new "living" avatar based on the Mercedes-Benz star.
This deployment indicates Cerence's continued relevance in the rapidly evolving automotive AI sector, particularly as vehicle interfaces become increasingly sophisticated and integral to the user experience. Their ability to secure implementation in a flagship electric vehicle from a premium German automaker validates their technological capabilities and competitive positioning in this high-value market segment.
Cerence core tech supports agentic voice assistant experience, rolling out first in the automaker’s latest addition to its electric vehicle lineup
BURLINGTON, Mass., June 26, 2025 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC) (“Cerence AI”), a global leader pioneering conversational AI-powered user experiences, today announced that its core technologies are supporting new agentic and generative AI capabilities in the next-generation of MBUX, rolling out first in the all-new and all-electric Mercedes-Benz CLA. Building on Cerence AI and Mercedes-Benz’s long-term collaboration, this first deployment of the fourth generation of MBUX, supporting advanced conversational capabilities within MBUX Virtual Assistant – as well as the first launch of the automaker’s MB.OS – marks an important milestone in the companies’ shared mission to deliver innovative, intelligent user experiences to Mercedes-Benz drivers.
Cerence AI and Mercedes-Benz are long-time partners on the MBUX infotainment system. For this program, Cerence AI collaborated closely with Mercedes-Benz global development network to develop the MBUX Virtual Assistant. Cerence’s AI solutions, including speech signal enhancement, cloud-based neural speech recognition, natural language understanding, and embedded neural text-to-speech, serve as the core input and output mechanisms across 25 languages, enabling seamless interaction across the platform’s agentic architecture. This includes the automaker’s new "living" avatar, which takes the form of the Mercedes-Benz star. In addition, Cerence AI enables MBUX to deliver more natural and empathetic interactions. Based on different facets of the user’s voice, the system has the capacity to respond in varying emotional speaking styles leveraging Cerence neural TTS.
“We greatly value our ongoing partnership with Mercedes-Benz and are proud of our joint effort to integrate our AI solutions, transforming the in-car experience for drivers and passengers around the world,” said Christian Mentz, Chief Revenue Officer, Cerence AI. “This project underscores our unique ability to meet automakers where they are – in this case, partnering closely with Mercedes-Benz to enhance customer choice for their drivers, leveraging the Cerence AI stack that supports the integration of a variety of services and agents.”
“As we continue to advance MBUX and the Virtual Assistant, we continue our collaboration with Cerence AI to leverage their ongoing innovation in core voice interaction technologies to bring enhanced intelligence and seamless interaction to our drivers,” said Andreas Biehl, Senior Manager Virtual Assistant & Infotainment Experience at Mercedes-Benz.
To learn more about Cerence AI, visit www.cerence.ai, and follow the company on LinkedIn.
About Cerence Inc.
Cerence Inc. (NASDAQ: CRNC) is a global industry leader in creating intuitive, seamless, AI-powered experiences across automotive and transportation. Leveraging decades of innovation and expertise in voice, generative AI, and large language models, Cerence powers integrated experiences that create safer, more connected, and more enjoyable journeys for drivers and passengers alike. With more than 500 million cars shipped with Cerence technology, the company partners with leading automakers, transportation OEMs, and technology companies to advance the next generation of user experiences. Cerence is headquartered in Burlington, Massachusetts, with operations globally and a worldwide team dedicated to pushing the boundaries of AI innovation. For more information, visit www.cerence.ai.
Contact Information
Kate Hickman | Tel: 339-215-4583 | Email: kate.hickman@cerence.com
FAQ
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What is MB.OS and how is Cerence involved?
