Suzuki Teams Up with Cerence AI to Bring In-Car Assistant to the Road
Cerence Inc. (NASDAQ: CRNC) has announced a strategic partnership with Suzuki Motor Corporation to develop an in-car assistant for Suzuki's first battery electric vehicle (BEV), the e VITARA. The collaboration marks Suzuki as the first Japanese automaker to implement Cerence Assistant in Japan.
The AI-powered assistant will feature embedded navigation and utilize natural language understanding for free-form conversations. Users can control vehicle functions like climate control through voice commands. The system will be available globally, strengthening Cerence's position in conversational AI for automotive applications while supporting Suzuki's global expansion efforts.
Cerence Inc. (NASDAQ: CRNC) ha annunciato una partnership strategica con Suzuki Motor Corporation per sviluppare un assistente integrato nell’auto per la prima auto elettrica a batteria di Suzuki, l’eVITARA. La collaborazione segna Suzuki come il primo costruttore giapponese a implementare Cerence Assistant in Giappone.
L’assistente alimentato dall’IA includerà una navigazione integrata e utilizzerà la comprensione del linguaggio naturale per conversazioni libere. Gli utenti potranno controllare funzioni dell’auto come la climatizzazione tramite comandi vocali. Il sistema sarà disponibile a livello globale, rafforzando la posizione di Cerence nell’IA conversazionale per applicazioni automotive e supportando l’espansione globale di Suzuki.
Cerence Inc. (NASDAQ: CRNC) anunció una asociación estratégica con Suzuki Motor Corporation para desarrollar un asistente en el coche para el primer vehículo eléctrico de Suzuki, el eVITARA. La colaboración sitúa a Suzuki como el primer fabricante japonés en implementar Cerence Assistant en Japón.
El asistente impulsado por IA contará con una navegación integrada y utilizará la comprensión del lenguaje natural para conversaciones abiertas. Los usuarios podrán controlar funciones del vehículo como el climatizador mediante comandos de voz. El sistema estará disponible a nivel mundial, fortaleciendo la posición de Cerence en IA conversacional para aplicaciones automotrices y apoyando la expansión global de Suzuki.
Cerence Inc. (NASDAQ: CRNC)는 Suzuki Motor Corporation과 전략적 파트너십을 발표했다. 스즈키의 첫 배터리 전기차인 eVITARA를 위한 차량 내 어시스턴트를 개발하기 위함이다. 이 협력으로 일본 내 Cerence Assistant를 도입하는 것은 스즈키가 일본 최초가 된다.
AI 기반 어시스턴트는 내장 내비게이션을 특징으로 하며 대화 자유도를 위한 자연어 이해를 활용한다. 사용자는 음성 명령으로 공조 등 차량 기능을 제어할 수 있다. 이 시스템은 전 세계적으로 제공되며 자동차용 대화형 AI 분야에서 Cerence의 입지를 강화하고 스즈키의 글로벌 확장을 지원한다.
Cerence Inc. (NASDAQ : CRNC) a annoncé un partenariat stratégique avec Suzuki Motor Corporation pour développer un assistant embarqué dans la voiture pour le premier véhicule électrique à batterie de Suzuki, le eVITARA. Cette collaboration fait de Suzuki le premier constructeur japonais à déployer Cerence Assistant au Japon.
L’assistant alimenté par l’IA disposera d’une navigation intégrée et utilisera la compréhension du langage naturel pour des conversations libres. Les utilisateurs pourront commander des fonctions du véhicule telles que le climat via des commandes vocales. Le système sera disponible à l’échelle mondiale, renforçant la position de Cerence dans l’IA conversationnelle pour les applications automobiles tout en soutenant l’expansion mondiale de Suzuki.
Cerence Inc. (NASDAQ: CRNC) hat eine strategische Partnerschaft mit Suzuki Motor Corporation bekannt gegeben, um einen In-Car-Assistenten für Suzukis erstes batteriebetriebenes Elektrofahrzeug, den eVITARA, zu entwickeln. Die Zusammenarbeit macht Suzuki zum ersten japanischen Automobilhersteller, der Cerence Assistant in Japan einführt.
Der KI-gestützte Assistent wird über eingebettete Navigation verfügen und natürliche Sprachverarbeitung für freies Gesprächsverhalten nutzen. Benutzer können Fahrzeugfunktionen wie die Klimaanlage per Sprachbefehl steuern. Das System wird weltweit verfügbar sein und Cerences Position im Bereich der konversationellen KI für Automobilanwendungen stärken, während Suzukis globaler Expansionsplan unterstützt wird.
Cerence Inc. ( NASDAQ: CRNC ) أعلنت عن شراكة استراتيجية مع Suzuki Motor Corporation لتطوير مساعد داخل السيارة لأول مركبة كهربائية بطارية من Suzuki، وهي eVITARA. تعزز هذه الشراكة أن become Suzuki أول مصنع سيارات ياباني ينفذ Cerence Assistant في اليابان.
سيضم المساعد المدعوم بالذكاء الاصطناعي ملاحة مدمجة وسيستخدم فهم اللغة الطبيعية لإجراء محادثات حرّة. يمكن للمستخدمين التحكم في وظائف السيارة مثل تكييف الهواء من خلال أوامر صوتية. سيكون النظام متاحاً على مستوى العالم، مما يعزز موقع Cerence في مجال الذكاء الاصطناعي الحواري لتطبيقات السيارات، بينما يدعم توسع Suzuki العالمي.
Cerence Inc.（纳斯达克股票代码：CRNC）宣布与 Suzuki Motor Corporation建立战略伙伴关系，共同为铃木的首款电动汽车 BEV——eVITARA 开发车载助手。此次合作使铃木成为日本在日本实施 Cerence Assistant 的首家汽车制造商。
该 AI 驱动的助手将具备内嵌导航，并利用自然语言理解实现自由形式的对话。用户可以通过语音指令控制车辆功能，如空调控制。该系统将全球提供，提升 Cerence 在汽车应用领域的对话式 AI 地位，同时支持铃木的全球扩张计划。
- First Japanese automaker partnership for Cerence Assistant in Japan, expanding market presence
- Global availability of the system strengthens Cerence's international footprint
- Integration with Suzuki's first BEV model shows strategic positioning in the electric vehicle market
- None.
Insights
Cerence expands footprint in Japan through strategic Suzuki partnership, strengthening its automotive AI market position while driving new revenue opportunities.
This Suzuki partnership represents a significant expansion for Cerence in the competitive Japanese automotive market. As the first Japanese automaker to implement Cerence's technology domestically, Suzuki provides Cerence a valuable foothold in a market historically dominated by local technology providers.
The implementation in Suzuki's debut electric vehicle, the e VITARA, is particularly strategic as it aligns Cerence with the automotive industry's shift toward electrification. By embedding their conversational AI technology in Suzuki's first BEV, Cerence positions itself at the intersection of two major automotive trends: electrification and smart cockpit experiences.
From a technical perspective, the integration includes sophisticated capabilities: embedded navigation, natural language understanding for free-form conversations, and voice control for vehicle functions. These features represent Cerence's core competitive advantages in the automotive AI space - their ability to provide offline functionality and deeply integrated vehicle controls rather than simply relying on cloud connectivity.
For Cerence's business outlook, this deal expands their already substantial OEM portfolio and reinforces their cross-regional strategy. The global availability of this implementation means potential revenue from multiple markets as the e VITARA launches worldwide. Following recent automotive industry challenges, securing new vehicle platforms is crucial for Cerence's growth trajectory and reinforces their market position against competitors like SoundHound, Google, and Amazon who are aggressively targeting automotive AI opportunities.
SUMMARY AND KEY POINTS:
- Suzuki Motor Corporation and Cerence AI are collaborating to build an in-car assistant for Suzuki’s e VITARA model.
- Suzuki will be the first Japanese automaker to bring a Cerence Assistant-powered experience to market in Japan, building on Cerence’s robust in-market footprint.
- The announcement further solidifies Cerence’s position as a conversational AI leader in automotive and beyond and accelerates Suzuki’s global growth.
BURLINGTON, Mass., Sept. 30, 2025 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC) (“Cerence AI”), a global leader pioneering conversational AI-powered user experiences, today announced a collaboration with Suzuki Motor Corporation to build the in-car assistant for the automaker’s first battery electric vehicle (BEV) model, the e VITARA. The new user experience will be available worldwide. Suzuki is the latest Japanese OEM to partner with Cerence AI, adding to the company’s in-country footprint.
With Cerence Assistant, the Suzuki e VITARA experience will include a bespoke, in-car assistant tailored to the e VITARA brand. Built on Cerence’s conversational AI technology, the assistant will feature embedded navigation and leverage natural language understanding to seamlessly handle free-form conversations. Users can control key vehicle functions like air conditioning and heat through voice interactions, creating a more natural and enjoyable in-cabin experience.
“Suzuki and Cerence AI share a pioneering spirit, and this collaboration is yet another example of the value conversational AI brings to both automakers and their end users,” said Cerence AI Chief Revenue Officer, Christian Mentz. “The e VITARA is an unmatched driving experience built on powerful performance and strength, and now, equipped with Cerence technology, it delivers a seamless in-car assistant experience. Deploying Cerence Assistant in the e VITARA helps Suzuki accelerate its global growth and marks an important step for Cerence as we expand our work in Japan.”
To learn more about Cerence AI, visit www.cerence.ai, and follow the company on LinkedIn.
About Cerence Inc.
Cerence Inc. (NASDAQ: CRNC) is a global industry leader in creating intuitive, seamless, AI-powered experiences across automotive and transportation. Leveraging decades of innovation and expertise in voice, generative AI, and large language models, Cerence powers integrated experiences that create safer, more connected, and more enjoyable journeys for drivers and passengers alike. With more than 525 million cars shipped with Cerence technology, the company partners with leading automakers, transportation OEMs, and technology companies to advance the next generation of user experiences. Cerence is headquartered in Burlington, Massachusetts, with operations globally and a worldwide team dedicated to pushing the boundaries of AI innovation. For more information, visit www.cerence.ai.
Contact Information
Kate Hickman | Tel: 339-215-4583 | Email: kate.hickman@cerence.com
FAQ
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