Suzuki Teams Up with Cerence AI to Bring In-Car Assistant to the Road

Rhea-AI Summary

Cerence Inc. (NASDAQ: CRNC) has announced a strategic partnership with Suzuki Motor Corporation to develop an in-car assistant for Suzuki's first battery electric vehicle (BEV), the e VITARA. The collaboration marks Suzuki as the first Japanese automaker to implement Cerence Assistant in Japan.

The AI-powered assistant will feature embedded navigation and utilize natural language understanding for free-form conversations. Users can control vehicle functions like climate control through voice commands. The system will be available globally, strengthening Cerence's position in conversational AI for automotive applications while supporting Suzuki's global expansion efforts.

Positive

• First Japanese automaker partnership for Cerence Assistant in Japan, expanding market presence
• Global availability of the system strengthens Cerence's international footprint
• Integration with Suzuki's first BEV model shows strategic positioning in the electric vehicle market

Negative

• None.

News Market Reaction – CRNC

+3.49%

19 alerts

+3.49% News Effect

+3.9% Peak in 7 min

+$19M Valuation Impact

$566M Market Cap

0.4x Rel. Volume

On the day this news was published, CRNC gained 3.49%, reflecting a moderate positive market reaction. Argus tracked a peak move of +3.9% during that session. Our momentum scanner triggered 19 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $19M to the company's valuation, bringing the market cap to $566M at that time.

Data tracked by StockTitan Argus on the day of publication.

SUMMARY AND KEY POINTS:

• Suzuki Motor Corporation and Cerence AI are collaborating to build an in-car assistant for Suzuki’s e VITARA model.
• Suzuki will be the first Japanese automaker to bring a Cerence Assistant-powered experience to market in Japan, building on Cerence’s robust in-market footprint.
• The announcement further solidifies Cerence’s position as a conversational AI leader in automotive and beyond and accelerates Suzuki’s global growth.
  

BURLINGTON, Mass., Sept. 30, 2025 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC) (“Cerence AI”), a global leader pioneering conversational AI-powered user experiences, today announced a collaboration with Suzuki Motor Corporation to build the in-car assistant for the automaker’s first battery electric vehicle (BEV) model, the e VITARA. The new user experience will be available worldwide. Suzuki is the latest Japanese OEM to partner with Cerence AI, adding to the company’s in-country footprint.

With Cerence Assistant, the Suzuki e VITARA experience will include a bespoke, in-car assistant tailored to the e VITARA brand. Built on Cerence’s conversational AI technology, the assistant will feature embedded navigation and leverage natural language understanding to seamlessly handle free-form conversations. Users can control key vehicle functions like air conditioning and heat through voice interactions, creating a more natural and enjoyable in-cabin experience.

“Suzuki and Cerence AI share a pioneering spirit, and this collaboration is yet another example of the value conversational AI brings to both automakers and their end users,” said Cerence AI Chief Revenue Officer, Christian Mentz. “The e VITARA is an unmatched driving experience built on powerful performance and strength, and now, equipped with Cerence technology, it delivers a seamless in-car assistant experience. Deploying Cerence Assistant in the e VITARA helps Suzuki accelerate its global growth and marks an important step for Cerence as we expand our work in Japan.”

To learn more about Cerence AI, visit www.cerence.ai, and follow the company on LinkedIn.

About Cerence Inc.
Cerence Inc. (NASDAQ: CRNC) is a global industry leader in creating intuitive, seamless, AI-powered experiences across automotive and transportation. Leveraging decades of innovation and expertise in voice, generative AI, and large language models, Cerence powers integrated experiences that create safer, more connected, and more enjoyable journeys for drivers and passengers alike. With more than 525 million cars shipped with Cerence technology, the company partners with leading automakers, transportation OEMs, and technology companies to advance the next generation of user experiences. Cerence is headquartered in Burlington, Massachusetts, with operations globally and a worldwide team dedicated to pushing the boundaries of AI innovation. For more information, visit www.cerence.ai.

Contact Information

Kate Hickman | Tel: 339-215-4583 | Email: kate.hickman@cerence.com

FAQ

What is the partnership between Suzuki and Cerence AI (NASDAQ: CRNC)?

Cerence AI is partnering with Suzuki to develop an in-car AI assistant for Suzuki's first battery electric vehicle (BEV), the e VITARA, making Suzuki the first Japanese automaker to implement Cerence Assistant in Japan.

What features will the Cerence AI assistant offer in Suzuki's e VITARA?

The AI assistant will include embedded navigation, natural language understanding for free-form conversations, and voice control for vehicle functions such as air conditioning and heating.

How will this partnership affect Cerence's (CRNC) market position?

The partnership strengthens Cerence's position as a conversational AI leader in automotive, expands its presence in Japan, and enhances its global market footprint.

When will the Cerence-powered assistant be available in Suzuki vehicles?

While the specific launch date wasn't disclosed in the announcement, the system will be available worldwide in Suzuki's e VITARA electric vehicle model.

What makes this Suzuki-Cerence (CRNC) partnership significant?

This partnership is significant as it makes Suzuki the first Japanese automaker to bring a Cerence Assistant-powered experience to the Japanese market, while also supporting both companies' global growth strategies.