Crocs Inc Stock Price, News & Analysis

Crocs (NASDAQ: CROX) has announced the appointment of Patraic Reagan as Executive Vice President and Chief Financial Officer, effective September 22, 2025. Reagan, who brings nearly 30 years of financial and operational leadership experience, will succeed Susan Healy, who resigned on August 28, 2025.

Reagan joins from SharkNinja, Inc., where he served as CFO, and previously spent 14 years at Nike. He will oversee the company's financial strategies, planning, accounting, treasury, investor relations, tax, and internal audit functions. The company has reaffirmed its third quarter 2025 financial outlook previously disclosed on August 7, 2025.

Susan Healy will remain as an advisor through October 31, 2025 to ensure a smooth transition.

Crocs (NASDAQ: CROX) reported Q2 2025 financial results with consolidated revenues of $1.149 billion, up 3.4% year-over-year. The quarter marked the company's highest-ever gross profit, with margins improving to 61.7%. However, the company reported a significant loss from operations of $428 million due to HEYDUDE brand impairment charges totaling $737 million.

The Crocs brand saw revenue growth of 5.0% to $960 million, with strong international performance (+18.1%), while HEYDUDE revenues declined 3.9% to $190 million. The company returned value to shareholders through $133 million in share repurchases and $105 million in debt reduction. Looking ahead, Crocs expects Q3 2025 revenues to decline 9-11% with adjusted operating margins of 18-19%.

Crocs, Inc. (NASDAQ: CROX) has launched STEP UP TO GREATNESS, a new community impact platform aimed at supporting youth development worldwide. The initiative includes a significant multi-year partnership with UNICEF's UPSHIFT program, targeting to positively impact over 3 million young people globally.

The program focuses on equipping youth with essential 21st-century skills including creativity, communication, innovation, collaboration, and adaptability. UNICEF's UPSHIFT program, which has already graduated 5.2 million participants across 56 countries with 145 million learning hours, will serve as a key partner in delivering these educational opportunities.

Krispy Kreme (NASDAQ:DNUT) has announced a first-time collaboration with Crocs to launch limited-edition Krispy Kreme x Crocs Classic Clogs, available starting August 5, 2025. The unique design features a glazed doughnut appearance with interchangeable toe caps in chocolate and strawberry icing with sprinkles.

The special edition clogs come with custom Jibbitz™ charms featuring the Original Glazed doughnut and Krispy Kreme Hot Light™. A separate five-pack of themed Jibbitz™ charms will also be available. To celebrate the launch, Krispy Kreme will offer a special dozen doughnuts from August 4-10, and customers wearing Crocs on August 9 will receive a free Original Glazed Doughnut.

Crocs (NASDAQ:CROX) has scheduled its Q2 2025 earnings conference call for Thursday, August 7, 2025, at 8:30 am ET. The call will discuss financial results for the quarter ended June 30, 2025.

Investors can access the conference call details by registering through the Investor Relations section at investors.crocs.com. A live webcast will be available, and a replay will remain accessible through August 7, 2026, on the same platform.

Crocs, Inc. (NASDAQ: CROX) has released its 2024 Comfort Report, highlighting significant progress in corporate responsibility and sustainability initiatives. The company achieved 25% bio-circular content in its Croslite™ material, reducing emissions per Classic Clog pair by 5% compared to 2023 and 10% from 2021.

Key developments include the expansion of the Old Crocs. New Life. takeback program to all 183 stores in the U.S. and Canada, plus European locations. The company launched the Keep It Going Classic Clog featuring 25% post-consumer recycled content. Additionally, Crocs introduced STEP UP TO GREATNESS, a community program partnering with UNICEF and Big Brothers Big Sisters to support over 3 million young people.

HEYDUDE, a Crocs Inc. brand, has launched a new global marketing campaign called 'HEYDUDE Country' targeting Gen Z and millennial consumers. The campaign features brand ambassador Sydney Sweeney and aims to build community through digital and physical experiences. Key initiatives include a 100-day giveaway of 100 shoes daily, content collaborations with celebrities including Jelly Roll, and events across 10+ cities. The campaign includes social media challenges, CapCut collaborations, and new product launches, including a partnership with Pabst Blue Ribbon (PBR). The brand is positioning itself as a community-focused platform emphasizing authentic connections and casual comfort, with plans to release over 10 new products across men's, women's, and children's categories throughout the summer.

Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear, has announced its participation in Baird's 2025 Global Consumer, Technology & Services Conference. The presentation is scheduled for Tuesday, June 3, 2025, at 8:30 AM ET. Investors can access the live broadcast through the Investor Relations section of the Crocs website at investors.crocs.com, with a replay available after the event.

Crocs, headquartered in Broomfield, Colorado, operates two major brands: Crocs and HEYDUDE. The company distributes its comfort-focused footwear products across more than 80 countries through wholesale and direct-to-consumer channels.

Crocs, Inc. (NASDAQ: CROX) has promoted Terence Reilly to the position of Executive Vice President, Chief Brand Officer, overseeing marketing and communications for both Crocs and HEYDUDE brands. In this newly created role, Reilly will be responsible for developing marketing strategies and brand storytelling while reporting to CEO Andrew Rees and collaborating with Anne Mehlman, EVP and Brand President for Crocs.

Reilly, who rejoined Crocs in 2024, has demonstrated success in leading the HEYDUDE brand, establishing strategic focus and strengthening consumer connections. CEO Andrew Rees will serve as interim HEYDUDE President until a permanent structure is announced. The appointment aims to drive innovation and enhance brand engagement for both Crocs and HEYDUDE globally.