Trolli® Launches New Sour Brite Squad™ to Level Up Everyone's Candy Game Nationwide
Trolli® has announced the nationwide launch of Sour Brite Squad™, an innovative addition to their Sour Brite Crawlers® lineup. The new product features three uniquely shaped crawlers with trending berry and citrus flavor combinations: Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange.
As part of the launch, Trolli is partnering with gaming gear manufacturer Elgato (owned by Corsair - CRSR) for a nationwide gaming sweepstakes running from March 1 to August 31, 2025. The grand prize includes custom PCs, Elgato streaming gear, Corsair headsets, and SCUF controllers for a winner and three friends, with a total value of $31,120.
The new Sour Brite Squad is available nationwide in three sizes (4.25 oz, 6.3 oz, and 12.3 oz) with suggested retail prices ranging from $2.39 to $5.39.
Trolli® ha annunciato il lancio nazionale di Sour Brite Squad™, una novità innovativa nella gamma Sour Brite Crawlers®. Il nuovo prodotto comprende tre vermi gommosi con forme uniche e combinazioni di sapori di frutti di bosco e agrumi di tendenza: mora-lime, fragola-limonata e lampone-arancia.
Per il lancio, Trolli collabora con il produttore di accessori per il gaming Elgato (di proprietà di Corsair - CRSR) per un concorso nazionale che si svolgerà dal 1 marzo al 31 agosto 2025. Il premio principale include PC personalizzati, attrezzature Elgato per lo streaming, cuffie Corsair e controller SCUF per il vincitore e tre amici, con un valore totale di 31.120 dollari.
Il nuovo Sour Brite Squad è disponibile in tutto il paese in tre formati (4,25 oz, 6,3 oz e 12,3 oz) con prezzi consigliati al dettaglio che variano da 2,39 a 5,39 dollari.
Trolli® ha anunciado el lanzamiento nacional de Sour Brite Squad™, una incorporación innovadora a su línea Sour Brite Crawlers®. El nuevo producto presenta tres gominolas con formas únicas y combinaciones de sabores de bayas y cítricos de tendencia: mora-lima, fresa-limonada y frambuesa-naranja.
Como parte del lanzamiento, Trolli se asocia con el fabricante de equipos para juegos Elgato (propiedad de Corsair - CRSR) para un sorteo nacional de juegos que se llevará a cabo del 1 de marzo al 31 de agosto de 2025. El gran premio incluye PCs personalizados, equipo de transmisión Elgato, auriculares Corsair y controles SCUF para un ganador y tres amigos, con un valor total de $31,120.
El nuevo Sour Brite Squad está disponible a nivel nacional en tres tamaños (4.25 oz, 6.3 oz y 12.3 oz) con precios sugeridos al público que van desde $2.39 hasta $5.39.
Trolli®는 Sour Brite Crawlers® 라인업에 혁신적인 신제품 Sour Brite Squad™를 전국적으로 출시한다고 발표했습니다. 이 신제품은 독특한 모양의 젤리 세 가지로, 트렌디한 베리와 시트러스 맛 조합인 블랙베리-라임, 스트로베리-레모네이드, 라즈베리-오렌지를 특징으로 합니다.
출시의 일환으로 Trolli는 게임 장비 제조업체 Elgato(Corsair - CRSR 소유)와 협력하여 2025년 3월 1일부터 8월 31일까지 전국 게임 경품 행사를 진행합니다. 대상 상품은 맞춤형 PC, Elgato 스트리밍 장비, Corsair 헤드셋, SCUF 컨트롤러로 구성되며, 당첨자와 세 명의 친구에게 총 $31,120 상당의 상품이 제공됩니다.
새로운 Sour Brite Squad는 전국에서 3가지 크기(4.25oz, 6.3oz, 12.3oz)로 판매되며, 권장 소매가는 $2.39에서 $5.39 사이입니다.
Trolli® a annoncé le lancement national de Sour Brite Squad™, une nouveauté innovante dans leur gamme Sour Brite Crawlers®. Ce nouveau produit propose trois gommes en forme unique avec des combinaisons de saveurs de baies et d'agrumes tendance : Mûre-citron vert, Fraise-limonade et Framboise-orange.
Dans le cadre du lancement, Trolli s'associe au fabricant d'équipements de gaming Elgato (appartenant à Corsair - CRSR) pour un concours national de gaming qui se déroule du 1er mars au 31 août 2025. Le grand prix comprend des PC personnalisés, du matériel de streaming Elgato, des casques Corsair et des manettes SCUF pour un gagnant et trois amis, pour une valeur totale de 31 120 $.
Le nouveau Sour Brite Squad est disponible dans tout le pays en trois tailles (4,25 oz, 6,3 oz et 12,3 oz) avec des prix de vente conseillés allant de 2,39 $ à 5,39 $.
Trolli® hat die landesweite Einführung von Sour Brite Squad™ angekündigt, einer innovativen Ergänzung ihrer Sour Brite Crawlers® Produktlinie. Das neue Produkt bietet drei einzigartig geformte Gummiwürmer mit angesagten Beeren- und Zitrusgeschmackskombinationen: Brombeere-Limette, Erdbeer-Limonade und Himbeer-Orange.
Im Rahmen der Einführung arbeitet Trolli mit dem Gaming-Zubehörhersteller Elgato (im Besitz von Corsair - CRSR) zusammen und veranstaltet vom 1. März bis zum 31. August 2025 ein landesweites Gaming-Gewinnspiel. Der Hauptpreis umfasst maßgeschneiderte PCs, Elgato-Streaming-Ausrüstung, Corsair-Headsets und SCUF-Controller für einen Gewinner und drei Freunde im Gesamtwert von 31.120 US-Dollar.
Das neue Sour Brite Squad ist landesweit in drei Größen (4,25 oz, 6,3 oz und 12,3 oz) erhältlich, mit empfohlenen Verkaufspreisen zwischen 2,39 und 5,39 US-Dollar.
- Strategic partnership with Elgato (CRSR) targeting the growing gaming market
- Nationwide expansion following successful regional rollout in late 2024
- Product line expansion with innovative shapes and trending flavors
- None.
Trolli unlocks three new crawler shapes in trending flavor combinations with its latest candy launch
A Sensory Snacking Adventure
The new Trolli Sour Brite Squad invites candy enthusiasts to level up their taste bud game with a trio of uniquely shaped crawlers with explosive flavor. Each worm brings a chewy twist thanks to three unique shapes and mouthwatering mixes. Featuring trending berry and citrus flavors, including Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange, to create a perfect balance of sour and sweet to tantalize the taste buds.
This latest innovation continues Trolli's commitment to pushing the boundaries of traditional gummy candy. The new shapes and ridged textures enhance the sensory experience, making each bite both visually appealing and deliciously sour.
"At Trolli, we don't just make candy – we reimagine the possibilities of what candy can be," said Jessica Hunt, Senior Associate Brand Manager at Trolli. "Following the success of Sour Electric Crawlers, the Sour Brite Squad is more than just a new product; it's a statement. We're pushing the boundaries of what consumers expect from Trolli by creating candy experiences that actively jolt the senses through unique shapes and flavors that are asking to be devoured anytime, anywhere."
Nationwide Gaming Sweepstakes with Elgato
Trolli is the go-to snack for gamers who crave both excitement and flavor during their gaming sessions, either solo or with friends. The vibrant colors and unique flavors pair perfectly with immersive worlds and intense gameplay that they love.
As part of the nationwide launch, Trolli is partnering with high-tech gaming and streaming gear-maker Elgato to "power up" one gaming squad, offering consumers a chance to win the Ultimate Gaming Set Up for a lucky winner and their three friends*. Prizes include Trolli-inspired custom PCs, a full set of Elgato streaming gear (including lights, camera, mounts, etc.), Corsair headsets, SCUF Valor Pro controllers, and much more!
To enter, fans can purchase any qualifying Trolli products at their local retailer or online, snap, and upload a photo of the receipt to trolli.com/elgato and complete a registration form.
Trolli Sour Brite Squad are now available nationwide in three convenient package sizes: 4.25 oz, 6.3 oz, and 12.3 oz. Suggested retail prices range from
*NO PURCHASE OR SCAN NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE CHANCE OF WINNING. Buy any qualifying Trolli product between 3/1/25, 12:00 pm EDT and 8/31/25, 11:59 pm EDT at any
To submit receipt, go to Trolli.com/Elgato and follow instructions to register & upload receipt by 8/31/25, 11:59 pm EDT. Must be 13+ & legal resident of 50 U.S., D.C., or PR. ELIGIBLE ENTRANTS UNDER THE AGE OF 18 MUST HAVE PERMISSION FROM A PARENT/LEGAL GUARDIAN TO PARTICIPATE IN THE SWEEPSTAKES. Full T&Cs including free method of entry: Trolli.com/Elgato. Sponsor: Ferrara Candy Co., 404 W Harrison St, Ste 650.
About Trolli®
Trolli has been at the helm of the beloved gummi worm candy craze for decades, having invented the now famous gummi worms more than 30 years ago. Trolli is led by breakthrough innovations, like Sour Electric Crawlers™, Sour Bursting Crawlers™ and Sour Duo Crawlers™ and includes its classic Sour Brite Crawlers®, Sour Brite Crawlers® Very Berry, Sour Brite Octopus®, Peachie O's®, and more. The brand continues to resonate with consumers through thrilling campaigns and partnerships, like a recent collaboration with Elgato. To learn more about Trolli, visit trolli.com, or follow along on TikTok and Instagram.
About Elgato
Elgato is a world leader in online audiovisual technology, empowering content creators and digital professionals to transform their ideas into immersive, impactful experiences. From award-winning cameras, microphones, and lighting to control surfaces, capture cards, and studio mounts, Elgato sets industry benchmarks that shape the status quo of digital storytelling. Backed by parent company CORSAIR (Nasdaq: CRSR), the brand leverages a strong global distribution network and consistent product innovation to deliver sustained growth. A trusted name in a rapidly expanding market, Elgato drives value for both creators and investors through its commitment to excellence and forward-thinking strategy.
About Ferrara®
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,500 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach's®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 67 million
Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.
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SOURCE Ferrara
FAQ
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