Trolli® Launches New Sour Brite Squad™ to Level Up Everyone's Candy Game Nationwide

Rhea-AI Summary

Trolli® has announced the nationwide launch of Sour Brite Squad™, an innovative addition to their Sour Brite Crawlers® lineup. The new product features three uniquely shaped crawlers with trending berry and citrus flavor combinations: Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange.

As part of the launch, Trolli is partnering with gaming gear manufacturer Elgato (owned by Corsair - CRSR) for a nationwide gaming sweepstakes running from March 1 to August 31, 2025. The grand prize includes custom PCs, Elgato streaming gear, Corsair headsets, and SCUF controllers for a winner and three friends, with a total value of $31,120.

The new Sour Brite Squad is available nationwide in three sizes (4.25 oz, 6.3 oz, and 12.3 oz) with suggested retail prices ranging from $2.39 to $5.39.

Positive

• Strategic partnership with Elgato (CRSR) targeting the growing gaming market
• Nationwide expansion following successful regional rollout in late 2024
• Product line expansion with innovative shapes and trending flavors

Negative

• None.

Trolli unlocks three new crawler shapes in trending flavor combinations with its latest candy launch

CHICAGO, May 6, 2025 /PRNewswire/ -- Trolli^®, the rule-bending sour gummi brand known for its dual neon colors, bold flavors, and soft and chewy texture candy, today announced the nationwide launch of Trolli^® Sour Brite Squad™. The new product is an innovative addition to the popular Sour Brite Crawlers^® lineup that promises to revolutionize the sour candy experience. After rolling out at select retailers in late 2024, these distinctive crawlers are now ready to jolt taste buds across the country.

A Sensory Snacking Adventure
The new Trolli Sour Brite Squad invites candy enthusiasts to level up their taste bud game with a trio of uniquely shaped crawlers with explosive flavor. Each worm brings a chewy twist thanks to three unique shapes and mouthwatering mixes. Featuring trending berry and citrus flavors, including Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange, to create a perfect balance of sour and sweet to tantalize the taste buds.

This latest innovation continues Trolli's commitment to pushing the boundaries of traditional gummy candy. The new shapes and ridged textures enhance the sensory experience, making each bite both visually appealing and deliciously sour.

"At Trolli, we don't just make candy – we reimagine the possibilities of what candy can be," said Jessica Hunt, Senior Associate Brand Manager at Trolli. "Following the success of Sour Electric Crawlers, the Sour Brite Squad is more than just a new product; it's a statement. We're pushing the boundaries of what consumers expect from Trolli by creating candy experiences that actively jolt the senses through unique shapes and flavors that are asking to be devoured anytime, anywhere."

Nationwide Gaming Sweepstakes with Elgato
Trolli is the go-to snack for gamers who crave both excitement and flavor during their gaming sessions, either solo or with friends. The vibrant colors and unique flavors pair perfectly with immersive worlds and intense gameplay that they love. 

As part of the nationwide launch, Trolli is partnering with high-tech gaming and streaming gear-maker Elgato to "power up" one gaming squad, offering consumers a chance to win the Ultimate Gaming Set Up for a lucky winner and their three friends*. Prizes include Trolli-inspired custom PCs, a full set of Elgato streaming gear (including lights, camera, mounts, etc.), Corsair headsets, SCUF Valor Pro controllers, and much more!

To enter, fans can purchase any qualifying Trolli products at their local retailer or online, snap, and upload a photo of the receipt to trolli.com/elgato and complete a registration form.

Trolli Sour Brite Squad are now available nationwide in three convenient package sizes: 4.25 oz, 6.3 oz, and 12.3 oz. Suggested retail prices range from $2.39 to $5.39. For more information about Trolli Sour Brite Squad and the full Trolli product line, or to find a retailer near you, visit trolli.com.

*NO PURCHASE OR SCAN NECESSARY TO ENTER OR WIN. PURCHASE WILL NOT INCREASE CHANCE OF WINNING. Buy any qualifying Trolli product between 3/1/25, 12:00 pm EDT and 8/31/25, 11:59 pm EDT at any U.S. retailer or online, and upon submission of qualifying receipt, receive one (1) entry into a Sweepstakes for each eligible product purchased. Limit forty (40) Sweepstakes entries per person/email address, regardless of method of entry (1) grand prize winner is eligible to win one (1) Ultimate Grand Prize Package. Odds of winning a Sweepstakes prize depends upon number of eligible entries received. Total ARV $31,120.

To submit receipt, go to Trolli.com/Elgato and follow instructions to register & upload receipt by 8/31/25, 11:59 pm EDT. Must be 13+ & legal resident of 50 U.S., D.C., or PR. ELIGIBLE ENTRANTS UNDER THE AGE OF 18 MUST HAVE PERMISSION FROM A PARENT/LEGAL GUARDIAN TO PARTICIPATE IN THE SWEEPSTAKES. Full T&Cs including free method of entry: Trolli.com/Elgato. Sponsor: Ferrara Candy Co., 404 W Harrison St, Ste 650.

About Trolli^®
Trolli has been at the helm of the beloved gummi worm candy craze for decades, having invented the now famous gummi worms more than 30 years ago. Trolli is led by breakthrough innovations, like Sour Electric Crawlers™, Sour Bursting Crawlers™ and Sour Duo Crawlers™ and includes its classic Sour Brite Crawlers^®, Sour Brite Crawlers^® Very Berry, Sour Brite Octopus^®, Peachie O's^®, and more. The brand continues to resonate with consumers through thrilling campaigns and partnerships, like a recent collaboration with Elgato. To learn more about Trolli, visit trolli.com, or follow along on TikTok and Instagram. 

About Elgato
Elgato is a world leader in online audiovisual technology, empowering content creators and digital professionals to transform their ideas into immersive, impactful experiences. From award-winning cameras, microphones, and lighting to control surfaces, capture cards, and studio mounts, Elgato sets industry benchmarks that shape the status quo of digital storytelling. Backed by parent company CORSAIR (Nasdaq: CRSR), the brand leverages a strong global distribution network and consistent product innovation to deliver sustained growth. A trusted name in a rapidly expanding market, Elgato drives value for both creators and investors through its commitment to excellence and forward-thinking strategy.

About Ferrara^® 
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is a leading sugar confectioner in the United States and Brazil, with global sales in more than 40 countries. Ferrara boasts a passionate team of more than 8,500 employees creating and delivering hundreds of products sold under 30+ popular brands like Brach's^®, Jelly Belly^®, NERDS^®, SweeTARTS^®, Laffy Taffy^®, and Trolli^® to more than 67 million U.S. households annually and popular Dori products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, China, and Thailand that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held, Ferrero-related company.

Learn more at www.ferrara.com or www.linkedin.com/company/ferrara-.

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SOURCE Ferrara

FAQ

What is the new Trolli Sour Brite Squad product launched by CRSR's Elgato partner?

Trolli Sour Brite Squad is a new candy product featuring three uniquely shaped crawlers with dual-colored combinations of Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange flavors.

What are the details of CRSR's Elgato gaming sweepstakes with Trolli in 2025?

The sweepstakes runs from March 1 to August 31, 2025, offering a grand prize package worth $31,120 including custom PCs, Elgato streaming gear, Corsair headsets, and SCUF controllers for a winner and three friends.

How much does the new Trolli Sour Brite Squad candy cost?

Trolli Sour Brite Squad is available in three sizes (4.25 oz, 6.3 oz, and 12.3 oz) with suggested retail prices ranging from $2.39 to $5.39.

When did Trolli start selling Sour Brite Squad nationwide?

Trolli launched Sour Brite Squad nationwide in May 2025, following a selective retail rollout in late 2024.