Creatd Inc Stock Price, News & Analysis

Creatd, Inc. (Nasdaq CM: CRTD) announced the acquisition of Basis, a direct-to-consumer hydration brand, strengthening its portfolio in the wellness market. Founded in 2017, Basis benefits from strong online sales and aligns with Creatd Ventures' strategy of scaling creator-led brands. Creatd projects significant revenue growth, expecting fiscal year 2022 non-GAAP revenue between $15 to $20 million. Additionally, the company raised $2.7 million through a registered direct offering, enhancing its financial position. The acquisition marks Creatd's fifth since 2019, aiming to leverage existing supply chains for maximizing Basis' revenues.

Creatd, Inc. (Nasdaq: CRTD) has successfully settled a dispute from June 2020, paying a total of $799,000, which includes $660,000 of principal and $139,000 of accrued interest. This settlement reduces the interest rate to approximately 15% annually. The principal was previously placed in escrow on January 25, 2021. Executive Chairman Jeremy Frommer expressed satisfaction with the resolution, thanking legal teams and the plaintiff for their cooperation.

Creatd, Inc. (Nasdaq CM: CRTD) announced the closing of a $2.5 million capital raise, led by Executive Chairman Jeremy Frommer, who invested $315,000 at $1.75 per share. This insider financing includes participation from the management team and long-term shareholders, with no associated banking fees. The company also relocated its headquarters to New York City, aiming to leverage the local talent market and contribute to the city's economic recovery. The financing will include registration rights for investors, with necessary filings expected shortly.

Creatd (Nasdaq CM: CRTD) announced leadership changes aimed at positioning the company for future growth. Effective February 17, 2022, Jeremy Frommer has transitioned from CEO to Executive Chairman, while Laurie Weisberg has been appointed sole CEO. The new independent board includes experienced members specializing in digital strategy, e-commerce, and finance, such as Joanna Bloor and Brad Justus. The restructured board aims to refine strategies for enhancing Creatd's success within the creator economy, leveraging their extensive networks and operational insights.

Creatd, Inc. (Nasdaq CM: CRTD) announced the launch of updates to its Vocal platform aimed at enhancing creators' discoverability and engagement. The updates include an improved Vocal Profile, exclusive features for Vocal+ subscribers, and a messaging feature to connect creators with their audiences. Over 1.4 million creators are expected to benefit from these enhancements as the company strives to make Vocal a central hub for creators. Creatd's co-founder highlighted the goal of fostering deeper connections and monetization opportunities for users.

Creatd, Inc. (Nasdaq CM: CRTD) announced the launch of WHE Agency's redesigned website, marking significant growth post-acquisition. WHE has expanded its talent pool by 85%, signing new influencers in various verticals, including music and cannabis wellness. The agency has also increased its collaborations with major brands like Procter & Gamble and Target, along with tripling its internal team. Creatd's co-CEO expects revenue growth to exceed initial forecasts, leveraging opportunities across its four business pillars.

Creatd, Inc. (Nasdaq CM: CRTD) has launched a new monetization feature called Pledges for its Vocal platform, enabling creators to receive recurring payments from their audience. This initiative aims to boost revenue streams for both creators and the company, with Creatd earning a 10% fee on transactions. The release comes after insights from interviews with creators highlighted a demand for reliable income sources and more direct engagement with audiences. Creatd's strategy focuses on enhancing Vocal's value while supporting over 1.2 million creators.

Creatd, Inc. (Nasdaq CM: CRTD) announced the successful conclusion of its third NFT art auction featuring pop icon Madonna, held on December 15, 2021. All 10 photographs sold during the two-hour auction, accumulating over 150 bids, with an average sale price of approximately $240 each. The auction attracted significant participation, and 80% of the NFTs were purchased by unaffiliated individuals. Following this success, the company has initiated a new auction for the 'Trump Pictures' NFT, starting at $100.

Creatd, Inc. (Nasdaq: CRTD) announced a joint venture with Chef Marq and Kim Stetz to enhance Creatd Studios as a multimedia production hub. The collaboration aims to share Chef Marq's inspiring story of personal transformation through various storytelling platforms, including podcasts and documentaries. The joint venture will emphasize community service, focusing on educational opportunities in food and cooking for formerly incarcerated individuals. This initiative aligns with Creatd's mission to empower creators through technology and partnerships.