Criteo Announces Strategic Leadership Appointments to Accelerate Growth and Innovation
Criteo (NASDAQ: CRTO) has announced key strategic leadership appointments to drive growth and innovation. Todd Parsons has been promoted to Chief Product Officer and President of Performance Media, while Sherry Smith has been elevated to President of Retail Media, both effective immediately.
The reorganization consolidates product, R&D, and commercial strategy under these two leaders, with Parsons overseeing AI-driven performance media solutions and Smith leading retail media initiatives. Both executives will report directly to CEO Michael Komasinski. Additionally, the company is actively searching for a Chief Customer Officer to maximize customer lifetime value and platform utilization.
Criteo (NASDAQ: CRTO) ha annunciato importanti nomine strategiche per la leadership al fine di stimolare crescita e innovazione. Todd Parsons è stato promosso a Chief Product Officer e Presidente della Performance Media, mentre Sherry Smith è stata nominata Presidente della Retail Media, entrambe con effetto immediato.
La riorganizzazione unifica prodotto, R&D e strategia commerciale sotto questi due leader, con Parsons che supervisiona le soluzioni di performance media basate sull'IA e Smith che guida le iniziative di retail media. Entrambi i dirigenti riferiranno direttamente al CEO Michael Komasinski. Inoltre, l'azienda è alla ricerca di un Chief Customer Officer per massimizzare il valore del cliente nel tempo e l'utilizzo della piattaforma.
Criteo (NASDAQ: CRTO) ha anunciado importantes nombramientos estratégicos en su liderazgo para impulsar el crecimiento y la innovación. Todd Parsons ha sido promovido a Chief Product Officer y Presidente de Performance Media, mientras que Sherry Smith ha sido ascendida a Presidenta de Retail Media, ambos con efecto inmediato.
La reorganización consolida producto, I+D y estrategia comercial bajo estos dos líderes, con Parsons supervisando soluciones de medios de rendimiento impulsadas por IA y Smith liderando las iniciativas de medios minoristas. Ambos ejecutivos reportarán directamente al CEO Michael Komasinski. Además, la compañía está buscando activamente un Chief Customer Officer para maximizar el valor de vida del cliente y el uso de la plataforma.
Criteo (NASDAQ: CRTO)는 성장과 혁신을 촉진하기 위한 주요 전략적 리더십 임명을 발표했습니다. Todd Parsons가 최고제품책임자(Chief Product Officer) 겸 퍼포먼스 미디어 사장으로 승진했으며, Sherry Smith는 리테일 미디어 사장으로 승진했으며, 두 임명 모두 즉시 발효됩니다.
이번 조직 개편으로 제품, 연구개발(R&D), 상업 전략이 이 두 리더 아래 통합되었으며, Parsons는 AI 기반 퍼포먼스 미디어 솔루션을 총괄하고 Smith는 리테일 미디어 이니셔티브를 이끕니다. 두 임원 모두 CEO Michael Komasinski에게 직접 보고할 예정입니다. 또한 회사는 고객 생애 가치와 플랫폼 활용도를 극대화할 Chief Customer Officer를 적극적으로 찾고 있습니다.
Criteo (NASDAQ: CRTO) a annoncé des nominations clés au sein de sa direction stratégique pour stimuler la croissance et l'innovation. Todd Parsons a été promu Chief Product Officer et Président de la Performance Media, tandis que Sherry Smith a été nommée Présidente de la Retail Media, toutes deux avec effet immédiat.
Cette réorganisation consolide les départements produit, R&D et stratégie commerciale sous ces deux leaders, Parsons supervisant les solutions média performantes basées sur l'IA, et Smith dirigeant les initiatives Retail Media. Les deux cadres rapporteront directement au CEO Michael Komasinski. Par ailleurs, l'entreprise recherche activement un Chief Customer Officer afin d'optimiser la valeur vie client et l'utilisation de la plateforme.
Criteo (NASDAQ: CRTO) hat wichtige strategische Führungspositionen besetzt, um Wachstum und Innovation voranzutreiben. Todd Parsons wurde zum Chief Product Officer und Präsidenten für Performance Media befördert, während Sherry Smith zur Präsidentin für Retail Media ernannt wurde, beide mit sofortiger Wirkung.
Die Umstrukturierung bündelt Produktentwicklung, Forschung & Entwicklung sowie kommerzielle Strategie unter diesen beiden Führungskräften. Parsons übernimmt die Leitung der KI-gesteuerten Performance-Media-Lösungen, Smith führt die Retail-Media-Initiativen an. Beide berichten direkt an CEO Michael Komasinski. Zusätzlich sucht das Unternehmen aktiv einen Chief Customer Officer, um den Kundenwert über die Lebenszeit und die Plattformnutzung zu maximieren.
- Strategic consolidation of product, R&D, and commercial operations under two experienced leaders
- Todd Parsons brings proven track record in AI and data innovation from previous roles at OpenX and Acxiom
- Sherry Smith's expertise in Retail Media and successful track record in major retailer collaborations
- New structure designed to enhance agility and accountability
- Organizational restructuring may cause temporary operational adjustments
- Key position of Chief Customer Officer remains unfilled
Insights
Criteo's strategic reorganization around Performance and Retail Media divisions under veteran leaders signals focused execution for growth acceleration.
Criteo's reorganization represents a significant strategic pivot designed to streamline operations and accelerate growth. The company is consolidating its structure around two core business pillars: Performance Media and Retail Media, each with dedicated leadership reporting directly to the CEO. This reorganization reflects Criteo's evolution from its traditional retargeting business toward a more diversified commerce media platform.
The appointment of Todd Parsons to lead Performance Media capitalizes on his five-year track record driving Criteo's AI capabilities - critical technology for the company's future competitiveness in digital advertising. His background in data strategy at Acxiom and entrepreneurial experience suggests a focus on innovation in this division.
More telling is Sherry Smith's elevation to President of Retail Media, signaling Criteo's heightened commitment to this high-growth segment. Retail Media networks have emerged as one of digital advertising's fastest-expanding channels, with brands increasingly allocating budgets to reach consumers directly on retail platforms. Smith's background as CEO of Triad Retail Media provides specialized expertise in this critical growth vector.
The announcement of a search for a Chief Customer Officer further indicates Criteo's focus on improving customer lifetime value and cross-selling across its platform. This three-pronged leadership approach (Performance Media, Retail Media, and Customer Experience) suggests a more integrated strategy to maximize revenue from existing clients while pursuing growth in retail media.
This structural reorganization appears designed to create clearer accountability, faster decision-making, and more focused execution in Criteo's most strategic growth areas - fundamentals that could drive improved operational performance if executed effectively.
The Company's new structure consolidates product, R&D, and commercial strategy under these leaders – one overseeing Performance Media and the other Retail Media. This streamlined organization is designed to sharpen focus, align execution with opportunity, and accelerate its next phase of growth.
Todd Parsons, who joined Criteo in August 2020 as Chief Product Officer, will assume the expanded role of Chief Product Officer and President, Performance Media. He will oversee Criteo's Performance Media business to deliver AI-driven, full-funnel, cross-channel, self-service activation solutions that enhance every consumer interaction. During the last five years, Parsons has played a pivotal role in driving Criteo's AI and data innovation and shaping its transformation into a multi-product, outcome-based Commerce Media platform. Prior to joining Criteo, Parsons served as Chief Product Officer at OpenX and Chief Product Officer at SocialCode. He brings deep data expertise from his time at Acxiom, where he led the Marketing Services business and oversaw first- and third-party data strategy and activation for leading global brands, and earlier founded two startups, Aditive (acquired by Axciom in 2014) and BuzzLogic.
Sherry Smith, formerly Executive Managing Director,
"Todd brings proven leadership in AI-driven innovation and Sherry brings a strong track record of delivering measurable client impact. In their expanded roles, they will help shape the next chapter of our growth," said Michael Komasinski, Chief Executive Officer of Criteo. "With Criteo's strong business fundamentals and ambitious long-term goals, this new structure will enable greater agility, sharper accountability, and a foundation for sustained performance and shareholder value creation."
Like Todd Parsons, Sherry Smith will report directly to Michael Komasinski, Chief Executive Officer.
The Company is also conducting a search for a Chief Customer Officer, a commercial leadership role designed to unlock greater customer lifetime value and ensure every client activates the full potential of our platform.
Contacts
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com
About Criteo
Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than
Forward Looking Statements Disclosure
This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the
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SOURCE Criteo Corp
FAQ
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