Criteo Announces Strategic Leadership Appointments to Accelerate Growth and Innovation

Rhea-AI Summary

Criteo (NASDAQ: CRTO) has announced key strategic leadership appointments to drive growth and innovation. Todd Parsons has been promoted to Chief Product Officer and President of Performance Media, while Sherry Smith has been elevated to President of Retail Media, both effective immediately.

The reorganization consolidates product, R&D, and commercial strategy under these two leaders, with Parsons overseeing AI-driven performance media solutions and Smith leading retail media initiatives. Both executives will report directly to CEO Michael Komasinski. Additionally, the company is actively searching for a Chief Customer Officer to maximize customer lifetime value and platform utilization.

Positive

• Strategic consolidation of product, R&D, and commercial operations under two experienced leaders
• Todd Parsons brings proven track record in AI and data innovation from previous roles at OpenX and Acxiom
• Sherry Smith's expertise in Retail Media and successful track record in major retailer collaborations
• New structure designed to enhance agility and accountability

Negative

• Organizational restructuring may cause temporary operational adjustments
• Key position of Chief Customer Officer remains unfilled

News Market Reaction

+0.70% 2.1x vol

17 alerts

+0.70% News Effect

+13.9% Peak Tracked

-2.3% Trough Tracked

+$10M Valuation Impact

$1.39B Market Cap

2.1x Rel. Volume

On the day this news was published, CRTO gained 0.70%, reflecting a mild positive market reaction. Argus tracked a peak move of +13.9% during that session. Argus tracked a trough of -2.3% from its starting point during tracking. Our momentum scanner triggered 17 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $10M to the company's valuation, bringing the market cap to $1.39B at that time. Trading volume was elevated at 2.1x the daily average, suggesting notable buying interest.

Data tracked by StockTitan Argus on the day of publication.

NEW YORK, July 30, 2025 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the global platform connecting the commerce ecosystem, today announced the appointment of two seasoned leaders to expanded executive roles to advance its strategic priorities, effective immediately.

The Company's new structure consolidates product, R&D, and commercial strategy under these leaders – one overseeing Performance Media and the other Retail Media. This streamlined organization is designed to sharpen focus, align execution with opportunity, and accelerate its next phase of growth.

Todd Parsons, who joined Criteo in August 2020 as Chief Product Officer, will assume the expanded role of Chief Product Officer and President, Performance Media. He will oversee Criteo's Performance Media business to deliver AI-driven, full-funnel, cross-channel, self-service activation solutions that enhance every consumer interaction. During the last five years, Parsons has played a pivotal role in driving Criteo's AI and data innovation and shaping its transformation into a multi-product, outcome-based Commerce Media platform. Prior to joining Criteo, Parsons served as Chief Product Officer at OpenX and Chief Product Officer at SocialCode. He brings deep data expertise from his time at Acxiom, where he led the Marketing Services business and oversaw first- and third-party data strategy and activation for leading global brands, and earlier founded two startups, Aditive (acquired by Axciom in 2014) and BuzzLogic.

Sherry Smith, formerly Executive Managing Director, Americas, has been promoted to President, Retail Media. She will lead the execution of Criteo's Retail Media ambitions to further advance its leadership in this fast-growing channel through scalable monetization solutions and best-in-class, AI-powered technology. Smith has been at the forefront of Retail Media since its earliest days. Since joining Criteo in June 2020, Smith has been a driving force behind the Company's expansion into a Retail Media powerhouse and has spearheaded several major retailer collaborations. Previously, Smith served as the Chief Executive Officer of Triad Retail Media, GroupM's Retail Media specialist company.

"Todd brings proven leadership in AI-driven innovation and Sherry brings a strong track record of delivering measurable client impact. In their expanded roles, they will help shape the next chapter of our growth," said Michael Komasinski, Chief Executive Officer of Criteo. "With Criteo's strong business fundamentals and ambitious long-term goals, this new structure will enable greater agility, sharper accountability, and a foundation for sustained performance and shareholder value creation."

Like Todd Parsons, Sherry Smith will report directly to Michael Komasinski, Chief Executive Officer.

The Company is also conducting a search for a Chief Customer Officer, a commercial leadership role designed to unlock greater customer lifetime value and ensure every client activates the full potential of our platform.

Contacts 

Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com 

Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com

About Criteo

Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. For more information, please visit criteo.com.

Forward Looking Statements Disclosure

This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations.

Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.

View original content:https://www.prnewswire.com/news-releases/criteo-announces-strategic-leadership-appointments-to-accelerate-growth-and-innovation-302516860.html

SOURCE Criteo Corp

FAQ

Who are the new strategic leaders appointed at Criteo (NASDAQ: CRTO)?

Todd Parsons has been appointed as Chief Product Officer and President of Performance Media, while Sherry Smith has been promoted to President of Retail Media.

What are Todd Parsons' responsibilities in his new role at Criteo?

Todd Parsons will oversee Criteo's Performance Media business, delivering AI-driven, full-funnel, cross-channel, self-service activation solutions that enhance consumer interactions.

What is Sherry Smith's background and new role at Criteo?

Sherry Smith, formerly Executive Managing Director, Americas, will lead Criteo's Retail Media initiatives. She joined Criteo in June 2020 and previously served as CEO of Triad Retail Media.

How will the new leadership structure affect Criteo's operations?

The new structure consolidates product, R&D, and commercial strategy under two leaders, aiming to enhance agility, sharpen accountability, and create sustained performance and shareholder value.

What additional leadership changes is Criteo planning?

Criteo is conducting a search for a Chief Customer Officer, a commercial leadership role focused on unlocking greater customer lifetime value and platform utilization.