Criteo Stock Price, News & Analysis

Criteo (Nasdaq: CRTO) has announced an enhanced integration with Shopify (NYSE: SHOP) that allows Shopify merchants in the U.S. to access Criteo's services through a self-registration feature. This initiative aims to boost business growth by providing personalized marketing solutions and access to high-intent buyer audiences. Highlighting the success of this partnership, VRAI, a Shopify merchant, reported a 300% increase in Return on Ad Spend (ROAS) after utilizing Criteo's technology. The announcement is significant as it marks the intensification of their collaboration, which began in 2018. Criteo's platform leverages nearly one trillion dollars of ecommerce sales data, providing valuable growth opportunities amidst current economic challenges.

Skai's 2023 State of Retail Media study reveals significant insights into the evolving landscape of retail media advertising, showcasing trends and challenges faced by marketers. Retail media has rapidly become the third-largest digital advertising channel, growing substantially in recent years. Key findings include:

• 50% of marketers plan to use third-party platforms for managing multiple retailers.
• While 77% are satisfied with data-sharing, fewer than half utilize crucial metrics effectively.
• 37% struggle to demonstrate the incremental impact of their investments.
• 91% coordinate retail media with other digital channels, aided by Skai's recently launched comprehensive platform.

The report emphasizes the need for enhanced capabilities to help advertisers adapt to market changes and optimize performance.

Criteo S.A. (NASDAQ: CRTO) has released its 2022 Corporate Social Responsibility Report. This document outlines the company's commitment to diversity, equity, and sustainability in the AdTech sector.

The report highlights key achievements such as the development of a long-term environmental strategy, fostering sustainable supplier relationships, and improvements in diversity within tech roles—from 14% in 2021 to 16% in 2022. Criteo received recognition from EcoVadis, achieving a Bronze Medal for sustainability performance, and it ranked fourth in LinkedIn's list of top Marketing & Advertising companies in the U.S.

Criteo S.A. (NASDAQ: CRTO), a leading commerce media company, is set to announce its financial results for the first quarter ending March 31, 2023, on May 3, 2023. The announcement will be followed by a conference call at 8:00 AM ET, featuring CEO Megan Clarken and CFO Sarah Glickman, along with Chief Product Officer Todd Parsons for a Q&A session. Investors and interested parties can access the call via specific dial-in numbers or listen online through the company's investor relations website. Criteo connects 22,000 marketers with thousands of media owners, enhancing consumer experiences from product discovery to purchase, supporting an open internet for advertising. Investors are encouraged to tune into this call to gain insights on the company's performance and future outlook.

Skai has launched an innovative omnichannel platform to enhance performance advertising by connecting various digital channels, including Amazon Ads, Google, and Meta. This platform aims to eliminate fragmentation and improve efficiency for marketing teams. With a new SaaS pricing model, advertisers can access all channels for a flat annual fee, promoting growth and experimentation. The platform features capabilities such as omnichannel marketing orchestration, intelligent creative management, and generative AI recommendations. Skai's approach addresses the increasing complexity in digital advertising, promising better ROI and enhanced brand engagement.