Transcend Appoints Elizabeth Jackson as Senior Vice President of Marketing
Transcend Appoints Elizabeth Jackson as Senior Vice President of Marketing
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saastechnical
SaaS, or Software as a Service, is a way of delivering computer programs over the internet, allowing users to access and use them through a web browser without needing to install or maintain the software themselves. For investors, it highlights a business model where companies generate recurring revenue by providing ongoing access to their software, often leading to predictable income and growth potential.
adtechtechnical
Adtech is the set of software, platforms and data tools that buy, sell and measure digital advertising across websites, apps and streaming services. Think of it as a digital marketplace and toolkit that helps advertisers find the right audiences, publishers sell space, and both sides track what works; for investors it drives revenue growth, efficiency and competitive edge but also exposes companies to shifting privacy rules and technology risks.
healthtechtechnical
Healthtech refers to companies that apply technology—such as software, sensors, telemedicine and artificial intelligence—to deliver, manage or analyze healthcare services and data, much like how banking apps digitized finance but for medical care. Investors care because healthtech can scale quickly, cut costs, create predictable revenue and unlock new markets, while also carrying specific risks from regulation, data privacy and the need for clinical validation that can affect returns.
performance marketingtechnical
Performance marketing is an advertising approach where companies pay only when a measurable action happens—such as a sale, a lead, or a sign-up—similar to hiring a salesperson paid on commission rather than by the hour. Investors watch it because it makes customer acquisition costs and returns easier to track and optimize, affecting revenue growth, profit margins and how efficiently a business can scale; changes in ad platforms or privacy rules can quickly alter its effectiveness.
connectivity-as-a-servicetechnical
A subscription-style service that delivers network access, routing, and related management tools from a provider instead of the customer owning and running the hardware and connections. Think of it like renting reliable internet and phone wiring with someone else handling installation, upgrades and troubleshooting. For investors, it signals recurring revenue, lower customer capital needs and faster scaling for providers, but also brings competition, contract churn and security or regulatory risks to watch.
iottechnical
The Internet of Things (IoT) describes a network of everyday devices—such as appliances, vehicles, and equipment—that are connected to the internet and can share data automatically. For investors, IoT represents a growing trend that can drive efficiency and innovation across many industries, potentially creating new opportunities for growth and value. Its expansion influences how companies operate and compete in a digitally connected world.
first-party datatechnical
First-party data is information a company collects directly from its own customers and users through interactions like purchases, website visits, app usage, subscriptions, or surveys. For investors it matters because this data is exclusive, typically more accurate and cost-effective than third-party sources, and helps the company target customers, predict sales, improve products, and comply with privacy rules — like a store’s loyalty list versus a bought mailing list.
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Five-time CMO and category-creation veteran joins Transcend to scale demand for the platform powering every enterprise customer data decision
SAN FRANCISCO--(BUSINESS WIRE)--
Transcend, the only autonomous platform that enables the world’s leading companies to answer the question “can I use this data?”, today announced the appointment of Elizabeth Jackson as Senior Vice President of Marketing. Jackson has built and scaled marketing organizations across SaaS, AdTech, HealthTech, and consumer products. She played a foundational role in creating the performance marketing category at HookLogic, which was subsequently acquired by Criteo (NASDAQ: CRTO). She joins Transcend at a moment when every enterprise data decision—from AI policy to customer data consent—demands a real-time answer.
A photograph of Elizabeth Jackson, Transcend's newly appointed Senior Vice President of Marketing.
The appointment comes as enterprises pour resources into AI transformations, but struggle to activate it responsibly. Gartner projects worldwide AI spending will reach $2.5 trillion in 2026, nearly double the prior year,1 yet Forrester finds that fewer than one in three enterprises can tie their AI initiatives to tangible financial outcomes.2 Fragmented first-party data, stuck data with delayed activation, and the rapid rise of AI are all structural barriers to growth. Transcend solves these challenges with a central layer that governs how customer data flows across the enterprise. The result: addressable audiences grow, first party data initiatives and AI transformations are unlocked, and brands and their customers are protected.
Jackson brings a rare combination of category-creation experience and enterprise marketing rigor. As CMO and EVP of Strategy at HookLogic, a Bain Capital Ventures portfolio company, she repositioned the company from ad placement to performance marketing with closed-loop attribution, helping create a new category of measurable retail media and scaling lead generation, contributing to the company’s acquisition by Criteo. She went on to serve as CMO and EVP of Strategy at KVH Industries (NASDAQ: KVHI), where she helped launch a novel “Connectivity-as-a-Service” business model and co-led development of Watch, an IoT SaaS platform for preventative maintenance at sea.
Earlier in her career, Jackson held brand management roles at Procter & Gamble and The Campbell’s Company. She holds an MBA from INSEAD, where she was the youngest graduate in the school’s history, and a BA with Honors from Princeton University’s Woodrow Wilson School of Public and International Affairs.
“Elizabeth has built marketing engines that massively accelerate growth across every company and industry she’s touched. What sets her apart is her ability to build the categories that the rest of the market eventually lives inside. She’s a pioneer of performance marketing and brought Connectivity-as-a-Service to life. Now, she’ll bring her phenomenal talent to Transcend for the AI era. We’re thrilled to announce Elizabeth’s appointment as someone who has the rare ability to take a trusted enterprise platform and help multiply its impact until it becomes the oxygen of the entire market,” said Kate Parker, President of Transcend.
"What drew me to Transcend is that the platform answers one of the most fundamental questions an enterprise faces, in real time: can I use this data? That’s not a compliance question, it’s a growth one. My job is to make sure the market sees what Transcend customers already experience: that revenue growth as a trusted brand starts with getting every data decision right," said Jackson.
Jackson’s appointment reflects Transcend’s continued investment in go-to-market leadership as the company scales to meet accelerating enterprise demand for compliance infrastructure. The company recently appointed Dianne Decena as Vice President of Partnerships, and is hiring for positions across marketing, sales, and several other teams.
About Transcend
Transcend is the only autonomous “can I use this data” platform that powers every data decision to activate AI and scale customer growth. Fortune 500 companies and other category leaders rely on Transcend to embed customer data controls directly into their tech stacks. Transcend replaces fragmented and manual processes with a single, centralized layer, so companies can pursue AI, personalization, and other data-driven initiatives with confidence.
Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in the San Francisco Bay Area. The company has been recognized as a Leader in IDC’s MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500™.
1Gartner, “Gartner Says Worldwide AI Spending Will Total $2.5 Trillion in 2026,” January 2026.
2Forrester, as cited in “2026 AI Predictions: What Gartner, Forrester, and IDC Reveal for Tech Leaders,” January 2026.
