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Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) has announced that Crackle Connex, its sales platform, has joined Geopath, a not-for-profit that provides audience metrics for out-of-home (OOH) advertising. This collaboration will enable Crackle Connex to leverage Geopath data for improved audience targeting, measurement, and return on ad spend (ROAS) across over 2,700 video screens at Redbox kiosks nationwide. The expansion includes promotional messaging in high-traffic areas like grocery and discount stores, aiming for effective audience engagement. This membership is seen as a strategic move to enhance advertising success, as stated by both Philippe Guelton, CRO of Crackle Connex, and Dylan Mabin, President of Geopath.