Innovid (NYSE: CTV) has completed its acquisition of TVSquared for $100 million in cash and 12.5 million shares. This acquisition aims to enhance cross-platform TV measurement, creating a unified standard for advertisers. The merger combines Innovid's extensive ad serving capabilities with TVSquared's measurement platform, providing real-time analysis and a complete view of advertising across linear TV, CTV, and digital video. Innovid expects this integration to unlock new revenue opportunities and enhance its market position in the advertising ecosystem.
Innovid Corp. (NYSE:CTV), a leader in connected TV advertising, announced its participation in several upcoming investor conferences. CEO Zvika Netter will present virtually at the BMO Virtual Digital Ad Summit on March 2 at 8:00 a.m. EST, followed by the Susquehanna Virtual Tech Conference on March 4. On March 8, Innovid will have an in-person presentation at the JMP Securities Technology Conference in San Francisco. The company will also be present at the Morgan Stanley Technology, Media & Telecom Conference and the NYSE IPO Summit on March 9 and 11, respectively.
Innovid Corp. (NYSE:CTV) reported strong financial results for Q4 and FY 2021, with revenue rising by 31% year-over-year to $90.3 million. Q4 revenue was $26.0 million, and CTV revenue surged by 48%, now comprising 45% of total annual revenue. Adjusted EBITDA grew 110% year-over-year to $5.4 million. The company announced its plan to acquire TVSquared, enhancing its measurement capabilities. Despite a net loss of $(11.5 million) for FY 2021, Innovid achieved record-high customer retention of 97% and expanded internationally.
Innovid Corp. (NYSE:CTV) reported a 31% revenue increase in 2021, reaching $90.3 million, with connected TV (CTV) revenue up 48%. Adjusted EBITDA grew 110% year-over-year to $5.4 million. The company has agreed to acquire TVSquared, enhancing measurement capabilities. CTV made up 45% of total revenue, with client retention at 97%. Looking ahead, 2022 revenue is projected between $110 million and $115 million, marking a 22% to 28% increase. Despite a net loss of $(11.5) million in 2021, Innovid is optimistic about growth.
Innovid Corp. (NYSE:CTV) has been selected by Mondelēz International as its preferred global partner for Dynamic Creative Optimization (DCO). This partnership aims to enhance real-time, personalized advertising across multiple channels, including CTV. By leveraging Innovid's DCO technology, Mondelēz plans to improve campaign efficiency, achieving higher click-through and conversion rates. Past campaigns have shown significant metrics, with ad recall increasing by 29% and view-through rates on YouTube rising by 38%. The partnership will expand Mondelēz's advertising capabilities across the US and APAC.
Innovid Acquires TVSquared for $160 Million
Innovid (CTV) has announced its acquisition of TVSquared, a measurement and attribution platform, in a deal valued at approximately $160 million. The transaction includes $100 million in cash and additional stock considerations. TVSquared's estimated preliminary revenue for 2021 ranges between $20 million and $22 million. This acquisition aims to enhance cross-platform measurement capabilities for advertisers and facilitate a transparent TV ecosystem.
Innovid (NYSE:CTV) reported preliminary financial results for 2021, projecting revenue between $89 million and $90 million, marking a 30% to 31% year-over-year growth. The fourth-quarter revenue is expected to be between $25 million and $26 million, with adjusted EBITDA for the year between $4.5 million and $5.5 million. The company also announced the acquisition of TVSquared for $160 million.
Looking forward, Innovid anticipates 22% to 28% organic revenue growth in 2022 with positive adjusted EBITDA.
Innovid Corp. (NYSE:CTV) announced that CEO Zvika Netter will participate in a fireside chat at the 24th Needham Virtual Growth Conference on January 12, 2022, at 12:30 p.m. EST. This was a correction to a previous announcement that stated the time as 1:10 p.m. EST. The chat will be led by Laura Martin, a Senior Media & Internet Analyst, and will include a live webcast as well as an archived replay available to the public. Innovid specializes in connected TV advertising delivery and measurement, serving global brands through its independent platform.
Innovid Corp. (NYSE:CTV) announced that its CEO, Zvika Netter, will speak at the 24th Needham Virtual Growth Conference on January 12, 2022, at 1:10 PM EST. The event will be moderated by Laura Martin, a Senior Media & Internet Analyst at Needham & Company. A live webcast and archived replay will be accessible to the public. Innovid is a leader in connected TV (CTV) advertising, offering data-driven personalization, real-time decisioning, and accredited measurement for major brands globally, enhancing advertising investments across devices.
Innovid, a leader in Connected TV (CTV) advertising, began trading under the ticker symbol CTV on the NYSE following its merger with ION Acquisition Corp 2 Ltd. The transaction generated approximately $251 million in proceeds to Innovid. With a growing demand for CTV ads, projected ad spending to reach $29.50 billion by 2024, Innovid aims to support advertisers transitioning from traditional media to digital.
Innovid serves over 40% of the top 200 U.S. TV advertisers, emphasizing its role in shaping the future of advertising.