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Holland America Line Launches Entertainment Evolution with More Live Music, Revitalized Shows and Enhanced Onboard Team

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Holland America Line (NYSE:CCL) is launching a comprehensive entertainment evolution across its fleet through 2025. The enhancement includes the introduction of more live music venues, revitalized World Stage productions, and a restructured entertainment team. Six ships already feature new additions like Vivace classical music and The Dam Band, with fleet-wide implementation expected by fall 2025.

Key improvements include a new 'Welcome Aboard' show, regional cultural performances, and expanded entertainment schedules. The cruise line is also revamping its entertainment team structure with enhanced Cruise Director roles and the reintroduction of Travel Guides. Popular World Stage shows from Grand Voyages, including 'Curtain Up' and 'Rock Britannia', are returning to select ships.

Holland America Line (NYSE:CCL) sta lanciando un'evoluzione completa dell'intrattenimento su tutta la sua flotta entro il 2025. L'aggiornamento prevede l'introduzione di più locali con musica dal vivo, produzioni rinnovate del World Stage e una riorganizzazione del team di intrattenimento. Sei navi hanno già adottato novità come Vivace musica classica e The Dam Band, con l'implementazione estesa a tutta la flotta prevista per l'autunno 2025.

Le principali novità includono un nuovo spettacolo 'Welcome Aboard', performance culturali regionali e orari di intrattenimento ampliati. La compagnia sta inoltre ristrutturando il team di intrattenimento con ruoli potenziati per i Cruise Director e la reintroduzione delle Guide di Viaggio. I popolari spettacoli World Stage dei Grand Voyages, come 'Curtain Up' e 'Rock Britannia', torneranno su alcune navi selezionate.

Holland America Line (NYSE:CCL) está lanzando una evolución completa del entretenimiento en toda su flota hasta 2025. La mejora incluye la incorporación de más locales con música en vivo, producciones renovadas de World Stage y una reestructuración del equipo de entretenimiento. Seis barcos ya cuentan con nuevas incorporaciones como Vivace música clásica y The Dam Band, con la implementación en toda la flota prevista para el otoño de 2025.

Las mejoras clave incluyen un nuevo espectáculo 'Welcome Aboard', presentaciones culturales regionales y horarios de entretenimiento ampliados. La línea de cruceros también está renovando la estructura de su equipo de entretenimiento con roles mejorados para los Directores de Crucero y la reintroducción de Guías de Viaje. Los populares shows de World Stage de Grand Voyages, incluyendo 'Curtain Up' y 'Rock Britannia', regresarán a barcos seleccionados.

홀랜드 아메리카 라인 (NYSE:CCL)은 2025년까지 전 함대를 아우르는 종합적인 엔터테인먼트 혁신을 시작합니다. 이번 개선에는 라이브 음악 공연장 확대, 새롭게 단장한 월드 스테이지 프로덕션, 그리고 재구성된 엔터테인먼트 팀이 포함됩니다. 이미 6척의 선박에는 비바체 클래식 음악더 댐 밴드 같은 새로운 콘텐츠가 도입되었으며, 2025년 가을까지 전 함대에 도입될 예정입니다.

주요 개선 사항으로는 새롭게 선보이는 '웰컴 어보드' 쇼, 지역 문화 공연, 그리고 확대된 엔터테인먼트 일정이 있습니다. 크루즈 라인은 또한 엔터테인먼트 팀 구조를 개편하여 크루즈 디렉터 역할을 강화하고 여행 가이드도 재도입할 예정입니다. 그랜드 보야지의 인기 월드 스테이지 쇼인 '커튼 업'과 '록 브리타니아'가 일부 선박에서 다시 선보입니다.

Holland America Line (NYSE:CCL) lance une évolution complète de son offre de divertissement sur toute sa flotte d'ici 2025. Cette amélioration comprend l'ajout de plus de lieux de musique live, des productions World Stage revitalisées et une restructuration de l'équipe de divertissement. Six navires disposent déjà de nouveautés telles que Vivace musique classique et The Dam Band, avec un déploiement sur l'ensemble de la flotte prévu pour l'automne 2025.

Les principales améliorations incluent un nouveau spectacle 'Welcome Aboard', des performances culturelles régionales et des programmes de divertissement étendus. La compagnie de croisière revoit également la structure de son équipe de divertissement avec des rôles renforcés pour les directeurs de croisière et la réintroduction des guides de voyage. Les spectacles populaires World Stage des Grand Voyages, tels que 'Curtain Up' et 'Rock Britannia', feront leur retour sur certains navires sélectionnés.

Holland America Line (NYSE:CCL) startet bis 2025 eine umfassende Weiterentwicklung des Entertainments auf ihrer gesamten Flotte. Die Verbesserungen umfassen die Einführung von mehr Live-Musik-Locations, überarbeitete World Stage-Produktionen und eine neu strukturierte Entertainment-Abteilung. Sechs Schiffe verfügen bereits über Neuerungen wie Vivace klassische Musik und The Dam Band, die flottenweit bis Herbst 2025 eingeführt werden sollen.

Wichtige Neuerungen sind eine neue 'Welcome Aboard'-Show, regionale Kulturauftritte und erweiterte Entertainment-Zeitpläne. Die Kreuzfahrtlinie überarbeitet zudem die Struktur ihres Entertainment-Teams mit erweiterten Rollen für die Cruise Directors und der Wiedereinführung von Reiseleitern. Beliebte World Stage-Shows von Grand Voyages, darunter 'Curtain Up' und 'Rock Britannia', kehren auf ausgewählte Schiffe zurück.

Positive
  • Introduction of new entertainment venues and expanded show schedules
  • Addition of culturally-specific performances tailored to each itinerary
  • Enhanced onboard team structure with more visible Cruise Directors and Travel Guides
  • Return of popular Grand Voyage production shows across multiple ships
Negative
  • None.

Guests can expect a new 'Welcome Aboard' show, fresh World Stage production shows, a wider variety of live music in more venues, and added cultural and regional activities

SEATTLE, July 24, 2025 /PRNewswire/ -- Holland America Line is unveiling an evolution of its onboard entertainment experience, rolling out across the fleet now through next year. The enhancements include more live music, revitalized World Stage productions, immersive cultural programming and a dynamic new entertainment team structure. Guests are already seeing the transformation on six ships, with more to follow by year's end.

"Our live music is second to none, and guests have asked for more, so we're delivering on this with higher energy, more authentic local music and more variety in entertainment on every sailing," said Michael Smith, senior vice president of guest experience and product development for Holland America Line. "It's all about enriching the journey and creating unforgettable experiences for our guests, no matter where they sail."

Entertainment Enhancements Already On Board

Guests sailing on Nieuw Statendam, Zaandam, Zuiderdam, Volendam, Nieuw Amsterdam and Eurodam are among the first to enjoy the return of classical music with the debut of Vivace, a new string duo or trio, across all itineraries. The line is also launching The Dam Band, a live band accompanying both production shows and guest entertainers on the World Stage. These ships now offer non-stop entertainment every night of the cruise, including expanded show schedules on the World Stage and revitalized set lists that bring fresh energy to every performance across all live music venues. There also will be surprise cabaret performances and more live music in locales like the Crow's Nest, Lido Pool and in the Ocean Bar.

Additionally, a new regional soloist program is debuting, bringing culturally inspired performances to each itinerary, like folk guitar in Alaska, steel pan in the Caribbean and mariachi music in Mexico. On cruises to Canada and New England on Volendam and Zuiderdam, Breton Thunder returns in an expanded capacity with shows on World Stage and pop-up performances around the ship. All these enhancements will continue rolling out across the fleet through fall 2025.

A New Entertainment Team Doubles Down on Destination Expertise and Guest Interaction

A revitalized entertainment and enrichment team is being introduced across the fleet to enhance the onboard experience. By Aug. 1, 2025, more than half of the ships will feature a refreshed take on a familiar role: the Cruise Director. Set to be more visible and dynamic, the Cruise Director will serve as the charismatic host of the voyage, supported by an Assistant Cruise Director and a top-tier entertainment team. Guests can expect a lively onboard atmosphere filled with hands-on classes, cooking demonstrations, tastings, game shows and themed parties, all brought to life by the Cruise Director's energy and personality.

Later in the year, Travel Guides will be reintroduced, offering destination talks on the World Stage, hosting Q&A sessions and providing personalized insights for each port. Rounding out the team is an expanded Activities Crew, leading everything from trivia and game shows to cooking demonstrations and art classes. The full team will be in place fleetwide by the end of 2025.

New Welcome Show Sets the Stage for Onboard Experiences

In June, Eurodam debuted a new show called "Welcome Aboard." The show gives guests an exciting first look at the entertainment and enrichment experiences awaiting them throughout the cruise. More than a simple introduction, "Welcome Aboard" takes place on the first night of each sailing and delivers a high-energy preview of what's in store — from dazzling stage productions and live music to Port Talks, Up Close presentations and the can't-miss Orange Party. Designed to set the tone for the entire voyage, the new show will continue rolling out across the fleet throughout 2025 and is expected to appear on all ships by summer 2026.

Electric World Stage Shows from Grand Voyages Return

Volendam, Zaandam and Nieuw Amsterdam have a diverse lineup of shows that previously made their debut on the 2025 Grand Voyages. Back by popular demand, this return to signature cruise ship productions offering a mix of entertainment for guests to enjoy includes the shows:

  • Curtain Up: Audiences will embark on a spectacular musical journey from Broadway to London's West End, featuring show-stopping numbers from hit musicals like "Jersey Boys," "West Side Story," "Hairspray" and "Chicago."
  • Dance!: Guests will experience the universal language of dance in a dazzling showcase celebrating choreography from around the world. Mesmerizing styles like Tango, Charleston, Rumba and Cha-Cha are highlighted in the performance.
  • Rock Britannia: This show celebrates the music that shaped an era and put British rock on the global map. Audiences will enjoy a spectacular showcase of the greatest hits from the '60s, '70s and '80s, featuring iconic songs from Rod Stewart, Dame Shirley Bassey, the Kinks, the Rolling Stones and John Lennon.
  • Solid Gold: The audience will take a trip back to the electrifying '70s, a decade filled with unforgettable music, groovy vibes and dance floor magic. Hit songs from artists like the Eagles, Fleetwood Mac, Elton John and Donna Summer are featured.
  • Crossroads: Guests will journey down the musical crossroads where rhythm, roots and rhymes come together for a soulful, foot-stomping experience. This show features unforgettable hits from country and folk legends like Dolly Parton, Neil Diamond, Glen Campbell and Johnny Cash.
  • It's A Swing Thing: Audiences will step back in time and groove to swinging rhythms, toe-tapping beats and timeless classics. Hit songs like "Dancin' Fool," "Beyond the Sea," "The Lady Is a Tramp" and "Feeling Good" get guests singing along.

These new additions and enhancements to Holland America Line's entertainment lineup reflect the brand's ongoing commitment to creating experiences at sea that are too good to hurry through. Guests can continue to enjoy live music every night at Billboard Onboard and Rolling Stone Lounge, as well as B.B. King's Blues Club on Pinnacle Class ships. They can also engage more deeply with the places they visit through Up Close presentations that share local stories and culture, while live port briefings provide practical insights to help guests make the most of their time ashore. On Alaska sailings, the experience is further elevated with onboard wildlife experts who help guests spot and identify animals, and National Park Service rangers who offer real-time commentary and interpretation as the ship sails through Glacier Bay National Park.

For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]    

Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising.

CONTACT:

Bill Zucker

PHONE:

800-637-5029, 206-626-9890

MAIL:     

pr@hollandamerica.com

 

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SOURCE Holland America Line

FAQ

What new entertainment features is Holland America Line (CCL) adding to its cruise ships?

Holland America Line is adding Vivace classical music, The Dam Band, regional cultural performances, a new 'Welcome Aboard' show, and expanded World Stage productions. The entertainment enhancement also includes non-stop nightly entertainment and surprise cabaret performances.

When will Holland America Line complete its entertainment evolution across the fleet?

The entertainment enhancements will roll out through fall 2025, with the new 'Welcome Aboard' show expected to be available on all ships by summer 2026.

Which Holland America cruise ships already have the new entertainment features?

The new entertainment features are already available on six ships: Nieuw Statendam, Zaandam, Zuiderdam, Volendam, Nieuw Amsterdam, and Eurodam.

What new World Stage shows are returning to Holland America Line ships?

Popular shows returning include Curtain Up, Dance!, Rock Britannia, Solid Gold, Crossroads, and It's A Swing Thing, featuring various musical styles from Broadway hits to classic rock.

How is Holland America Line enhancing its cruise director program?

By August 1, 2025, the Cruise Director role will become more visible and dynamic, supported by Assistant Cruise Directors and entertainment teams, leading activities like hands-on classes, cooking demonstrations, tastings, game shows, and themed parties.
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