Princess Cruises Ushers in a New Era of Mindful Indulgence with the Upcoming "Amore Princess Zero Alcohol Collection"

Rhea-AI Summary

Princess Cruises announced the March launch of its Amore Princess Zero Alcohol Collection, becoming the first major cruise line to introduce a standalone non-alcoholic bar menu. The collection will feature 10-20 craft cocktails developed in collaboration with mixologists from Sips Barcelona and cocktail artist Rob Floyd.

The menu includes premium non-alcoholic options such as craft beers, wines, and signature cocktails featuring brands like Betty Buzz, Kylie Minogue's non-alcoholic sparkling rosé, and Lyre's spirits alternatives. Signature offerings include Blake's Breeze and the No-Jito Royale. All drinks in the collection will be included in the Princess Plus and Princess Premier packages.

The initiative aims to provide sophisticated alternatives for guests seeking mindful indulgence at sea, with the collection set to roll out fleetwide by the end of March.

Positive

• First major cruise line to launch a dedicated non-alcoholic bar menu
• Inclusion of premium drinks in Princess Plus and Princess Premier packages adds value for package holders
• Partnership with premium brands and renowned mixologists enhances product offering

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• None.

Non-Alcoholic and Full of Flavor, New Menu Launches in March Offering Refreshing Alternative for Guests Who Want to Toast Unforgettable Moments at Sea – without the Alcohol

Amore Princess Zero Alcohol Drinks Included in Princess Plus and Princess Premier Packages

FT. LAUDERDALE, Fla., Jan. 7, 2025 /PRNewswire/ -- While the world embraces Dry January, Princess Cruises is already planning for mindful indulgence beyond the New Year with the March debut of the Amore Princess Zero Alcohol Collection. This curated menu of premium non-alcoholic elixirs and spirits alternatives offers guests an innovative, sophisticated way to enjoy unforgettable moments at sea—without the alcohol.

The Amore Princess Zero Alcohol Collection sets a new standard for the cruise industry as the first standalone non-alcoholic bar menu from a major cruise brand. The menu will feature an impressive array of 10–20 craft cocktails, developed in collaboration with the visionary team behind the world's No. 1 bar (Sips, Barcelona), Princess mixologists, and renowned cocktail artist Rob Floyd. The menu also boasts an exclusive selection of imported and domestic craft non-alcoholic beers, along with white, red, rosé, and sparkling wines—all crafted to mirror the complexity and quality of traditional beverages.

"At Princess, we're committed to creating inclusive experiences for all of our guests," said Sami Kohen, vice president of food and beverage for Princess Cruises. "The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be—delicious, sophisticated, and celebratory. By collaborating with exceptional brands like Betty Buzz and Lyre's, and industry-leading mixologists, we're proud to offer premium zero-proof options that complement the elevated Princess experience."

Signature offerings within the Amore Princess Zero Alcohol Collection will include:

• Betty Buzz Creations: Known for its premium, all-natural mixers, Betty Buzz adds a bright, effervescent touch to the collection. Highlights include the Blake's Breeze, a crisp and refreshing blend of Betty Buzz Sparkling Grapefruit, a splash of soda, and a twist of citrus.
• Kylie Minogue's Non-Alcoholic Sparkling Rosé: Known for her elegance and style, Kylie Minogue's award-winning nonalcoholic sparkling rosé offers a light, crisp, and celebratory option, perfect for toasting unforgettable moments at sea.
• Lyre's Non-Alcoholic Cocktails: Guests can savor complex mocktails featuring Lyre's award-winning spirits alternatives, such as the No-Jito Royale, a modern take on the classic mojito made with Lyre's White Cane Spirit, fresh mint, and lime.
• 24K Margarita: This dazzling creation combines the artistry of nonalcoholic spirits with the glamour of a signature margarita, featuring Almave tequila by Lewis Hamilton in a nonalcoholic version crafted exclusively for Princess.

All spirits alternatives used in the collection are created with the same ingredients and meticulous methods as traditional alcoholic options, ensuring an authentic and indulgent experience.

Drinks within the Amore Princess Zero Alcohol Collection will be included in the Princess Plus and Princess Premier packages, which include unlimited beverages among other premium amenities.

The Amore Princess Zero Alcohol Collection will debut fleetwide by the end of March, making it a perfect way for guests seeking more mindful travel.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com.

About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Sun Princess, the brand's new, next-level Love Boat named Condé Nast Traveler's Mega Ship of the Year, introduces the groundbreaking Sphere Class platform and will be joined by sister ship, Star Princess, in Fall 2025. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK). 

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SOURCE Princess Cruises

FAQ

When will Princess Cruises launch the Amore Princess Zero Alcohol Collection?

The Amore Princess Zero Alcohol Collection will debut fleetwide by the end of March 2025.

Are the non-alcoholic drinks included in Princess Cruises beverage packages?

Yes, drinks from the Amore Princess Zero Alcohol Collection are included in both Princess Plus and Princess Premier packages.

How many non-alcoholic cocktails will be available in the Amore Princess collection?

The menu will feature between 10-20 craft cocktails.

Which premium brands are partnering with Princess Cruises for the non-alcoholic collection?

The collection features partnerships with Betty Buzz, Kylie Minogue's non-alcoholic sparkling rosé, Lyre's spirits, and Almave tequila by Lewis Hamilton.

Is Princess Cruises (CCL) the first major cruise line to offer a non-alcoholic bar menu?

Yes, Princess Cruises is the first major cruise brand to introduce a standalone non-alcoholic bar menu.