Curaleaf Expands Anthem Brand Portfolio with Launch of Anthem Bold Infused Pre-Rolls, Celebrating American-Grown Cannabis
Curaleaf Holdings (OTCQX: CURLF) has launched Anthem Bold, a new premium infused pre-roll line expanding its Anthem brand portfolio. The product is now available at Curaleaf dispensaries in Arizona, Illinois, New Jersey, and New York, with wholesale distribution planned.
Anthem Bold infuses premium flower with THCA diamonds and strain-specific terpenes, delivering around 40% THC. The product comes in two formats: sweet wood tip and glass tip options, available in half-gram 5-packs and one-gram single pre-rolls. The launch is significant as pre-rolls represent the fastest-growing cannabis category, with infused pre-rolls accounting for 45% of overall pre-roll sales, reaching up to 70% in some markets.
Curaleaf Holdings (OTCQX: CURLF) ha lanciato Anthem Bold, una nuova linea premium di preroll infusi che amplia il portafoglio del marchio Anthem. Il prodotto è ora disponibile nelle farmacie Curaleaf in Arizona, Illinois, New Jersey e New York, con distribuzione all'ingrosso pianificata.
Anthem Bold infonde erbe premium con diamanti THCA e terpeni specifici della varietà, offrendo circa 40% di THC. Il prodotto è disponibile in due formati: opzioni con punta in legno dolce e punta in vetro, disponibili in confezioni da 5 preroll da mezzo grammo e preroll singoli da un grammo. Il lancio è significativo poiché i preroll rappresentano la categoria di cannabis in più rapida crescita, con preroll infusi che rappresentano il 45% delle vendite complessive di preroll, arrivando fino a 70% in alcuni mercati.
Curaleaf Holdings (OTCQX: CURLF) ha lanzado Anthem Bold, una nueva línea premium de prerrollos infusionados que expande su cartera de la marca Anthem. El producto ya está disponible en las dispensaries de Curaleaf en Arizona, Illinois, New Jersey y Nueva York, con distribución mayorista planificada.
Anthem Bold infusiona flores premium con diamantes THCA y terpenos específicos de la variedad, entregando alrededor de 40% de THC. El producto viene en dos formatos: opciones con punta de madera dulce y punta de vidrio, disponibles en paquetes de 5 preroll de medio gramo y prerrolls simples de un gramo. El lanzamiento es significativo ya que los prerroll son la categoría de cannabis de más rápido crecimiento, con prerrolls infusionados que representan el 45% de las ventas totales de prerroll, llegando hasta 70% en algunos mercados.
Curaleaf Holdings (OTCQX: CURLF)는 Anthem Bold를 출시했으며, Anthem 브랜드 포트폴리오를 확장하는 새로운 고급 주입 프리롤 라인입니다. 이 제품은 현재 애리조나주, 일리노이주, 뉴저지주, 뉴욕주의 Curaleaf 매장에서 구입 가능하며 도매 유통이 계획되어 있습니다.
Anthem Bold는 고급 꽃에 THCA 다이아몬드와 품종별 테르펜을 주입하여 약 40%의 THC를 제공합니다. 이 제품은 두 가지 포맷으로 제공되며, 달콤한 나무 마감과 유리 마감 옵션으로 반그램 5팩과 1그램 단일 프리롤로 구매 가능합니다. 이번 출시의 중요성은 프리롤이 가장 빠르게 성장하는 대마초 카테고리이며, 주입형 프리롤이 전체 프리롤 매출의 45%를 차지하고 일부 시장에서는 70%에 이르는 점입니다.
Curaleaf Holdings (OTCQX: CURLF) a lancé Anthem Bold, une nouvelle ligne premium de pré-roulés infusés élargissant son portefeuille de la marque Anthem. Le produit est désormais disponible dans les dispensaires Curaleaf en Arizona, Illinois, New Jersey et New York, avec une distribution en gros prévue.
Anthem Bold infuse des fleurs premium avec des diamants THCA et des terpènes spécifiques à la souche, offrant environ 40% de THC. Le produit se présente sous deux formats : des options à embout bois sucré et à embout en verre, disponibles en paquets de 5 pré-roulés de demi-gramme et en pré-roulés simples d’un gramme. Le lancement est significatif car les pré-roulés représentent la catégorie de cannabis qui croît le plus rapidement, et les pré-roulés infusés représentent 45% des ventes totales de pré-roulés, atteignant jusqu’à 70% sur certains marchés.
Curaleaf Holdings (OTCQX: CURLF) hat Anthem Bold eingeführt, eine neue Premium-Infused-Pre-Roll-Linie, die das Anthem-Markenportfolio erweitert. Das Produkt ist jetzt in Curaleaf-Geschäften in Arizona, Illinois, New Jersey und New York erhältlich, mit geplantem Großhandel.
Anthem Bold veredelt Premiumblüten mit THCA-Diamanten und markenspezifischen Terpenen und liefert etwa 40% THC. Das Produkt kommt in zwei Formaten: Optionen mit süßem Holzgriff und Glasgriff, verfügbar in Halbgramm-5er-Packungen und 1-Gramm-Einzelfrische. Der Launch ist bedeutsam, da Pre-Rolls die am schnellsten wachsende Cannabis-Kategorie darstellen, wobei infused Prerolls 45% des Gesamtumsatzes von Pre-Rolls ausmachen und in einigen Märkten bis zu 70% erreichen.
Curaleaf Holdings (OTCQX: CURLF) أطلقت Anthem Bold، خطًا جديدًا من prerollات مميزة مضمّنة يوسّع محفظة علامة Anthem. يصبح المنتج متاحًا الآن في عيادات Curaleaf في أريزونا، إلينوي، نيو جيرسي، ونيويورك، مع وجود توزيع جملة مخطط.
Anthem Bold يخلّط زهورًا مميزة مع ألماس THCA وتربينات خاصة بالسلالة، ليقدم نحو 40% THC. يأتي المنتج في شكلين: خيارات بنهاية خشبية حلوة ونهايات زجاجية، متاحان في عبوات نصف جرام من 5 عبوات وال preroll واحد بجرام واحد. الإطلاق ذو أهمية لأنه prerolls هي الفئة الأسرع نموًا في القنب، مع حزم prerolls مضمّنة تمثل 45% من إجمالي مبيعات preroll، وتصل إلى 70% في بعض الأسواق.
Curaleaf Holdings (OTCQX: CURLF) 已推出 Anthem Bold，一条新的高端注入式卷制香烟，扩大 Anthem 品牌组合。该产品现已在 Curaleaf 的门店于 亚利桑那州、伊利诺伊州、新泽西州和纽约州提供，计划进行批发分销。
Anthem Bold 结合了优质花材与 THCA 钻石与品系特定的萜烯，提供大约 40% THC。产品有两种形式：甜木嘴和玻璃嘴选项，半克5包和1克单支前卷可选。此次上市非常重要，因为预卷是成长最快的大麻类别，注入式预卷占据 整体预卷销售的 45%，在某些市场甚至达到 70%。
- Launch targets the fastest-growing cannabis category (pre-rolls)
- Product offers high potency with 40% THC content
- Strategic expansion into multiple key markets simultaneously
- Infused pre-rolls represent 45-70% of pre-roll sales in various markets
- None.
New infused line extension pairs bold flavor with American tradition, now available at Curaleaf
stores in
Building on Anthem's initial launch in
"The legal cannabis industry is a distinctly American market, shaped by cultivators, entrepreneurs, and innovators who possess a shared interest in expressing their personal freedoms through cannabis," said Boris Jordan, Chairman and CEO of Curaleaf. "Anthem is our way of honoring that legacy. With Anthem Bold, we've brought together craftsmanship, potency, and design to create a product that feels both nostalgic and timeless. Given our unique market position as a first-party producer and cultivator led by an expert team, the response to Anthem Classic flower has been outstanding. With the infusion of THCA, Anthem Bold delivers a new level of potency and flavor unlike anything Curaleaf has offered before. We're excited to grow the Anthem brand, and we're highly confident in the pre-roll category, as it's the fastest-growing segment in cannabis."
With Anthem Bold, customers and patients can choose from two bold flavor and product format experiences, in half gram 5-packs and one-gram single pre-rolls, with either a sweet wood tip or glass tip:
- Flavor-forward strain experience, enhanced with a sweet wood tip – Nostalgic sweet wood tips pair with punchy, fruit-forward strains to enhance flavor, rolling out with Blue Raspberry Kush (Indica), Pineapple Haze (Sativa), and Watermelon Z (Hybrid).
- Cannabis-forward, loud & iconic signature strain experience, enhanced with a glass tip – Anthem Bold's glass tip option offers loud and iconic signature strains, for those who want the full expression of legendary genetics including Blue Dream (Hybrid), King Louis XIII (Indica), and Acapulco Gold (Sativa).
The brand's cylindrical design, inspired by American tradition, features natural hemp paper for a smooth, even burn, every time. Anthem is committed to serving both adult-use and medical patients, offering a premium experience that delivers consistency, smoothness, and uncompromising quality. According to BDSA, pre-rolls are the fastest-growing category in the cannabis space, and now infused pre-roll sales account for
Together, Anthem Classic and Anthem Bold offer consumers a full spectrum of pre-roll options under a single, national brand, nodding to classic Americana while excelling within today's competitive pre-roll category. Both Anthem Classic and Anthem Bold will be available at select Curaleaf dispensaries across
For more information on Curaleaf's family of brands, retail locations, resources, and products, please visit https://curaleaf.com.
To learn more about Anthem, and find locations to purchase products in
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, Grassroots, Find, Anthem and The Hemp Company provide industry-leading service, product selection and accessibility across the medical and adult use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout
Forward Looking Statements
This media advisory contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward–looking statements or information. Generally, forward-looking statements and information may be identified by the use of forward-looking terminology such as "plans", "expects" or "proposed", "is expected", "intends", "anticipates", or "believes", or variations of such words and phrases, or by the use of words or phrases which state that certain actions, events or results may, could, would, or might occur or be achieved. More particularly and without limitation, this news release contains forward-looking statements and information concerning the launch of Anthem Bold. Such forward-looking statements and information reflect management's current beliefs and are based on assumptions made by and information currently available to the company with respect to the matter described in this new release. Forward-looking statements involve risks and uncertainties, which are based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Additional information about these assumptions and uncertainties is contained under "Risk Factors and Uncertainties" in the Company's latest annual information form filed on March 3, 2025, which is available under the Company's SEDAR profile at http://www.sedar.com, and in other filings that the Company has made and may make with applicable securities authorities in the future. Forward-looking statements contained herein are made only as to the date of this press release and we undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place considerable reliance on the forward-looking statements contained in this press release. The Toronto Stock Exchange has not reviewed, approved or disapproved the content of this news release.
Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment Officer
IR@curaleaf.com
Media Contact:
MATTIO Communications
MattioCuraleaf@Mattio.com
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SOURCE Curaleaf Holdings, Inc.
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