CVS Pharmacy® introduces colleague-designed journals
Rhea-AI Summary
CVS Pharmacy® has launched a new collection of journals featuring cover designs inspired by the mental health and wellness journeys of four CVS Health colleagues. The journals are part of the Caliber® Fashion Artist Series, available in over 6,700 CVS Pharmacy stores and on CVS.com. The project began with a company-wide call for art, resulting in more than 75 submissions. The four selected designs showcase original artwork celebrating personal and emotional growth.
Each hardcover journal, priced at $8.99, includes the artist's statement on the inside cover. The initiative aims to raise awareness of the impact of art and journaling on daily life, particularly appealing to Millennial and Gen Z consumers. The journals are available in spiral-bound or saddle-stitched binding, offering versatility and style for customers seeking tools for wellness and personal growth.
Positive
- Introduction of new product line potentially increasing sales and brand visibility
- Engagement of employees in product design, potentially boosting morale and company culture
- Targeting growing market of Millennial and Gen Z consumers interested in wellness and self-expression
- Expansion of Caliber brand product offerings
Negative
- None.
Artwork represents artists' mental health and wellness journeys
This marks the first time CVS Pharmacy has showcased CVS Health colleagues' artwork on store brand products. The project began with a company-wide call for art, inviting colleagues to share original designs that celebrated their personal and emotional growth through visual art. The product line was created to raise awareness of the impact that art and journaling can have on one's daily life.
Of the more than 75 pieces submitted, four designs were selected by a panel of colleague judges and are featured in more than 6,700 CVS Pharmacy stores across the
Each hardcover journal features the artist's statement on the inside cover, setting the tone for notebook owners' own creative expression and personality to be added within.
"We're seeing that consumers, particularly those in the Millennial and Gen Z age groups, are using journals not only for school or work but as essential tools for their wellness and personal growth," said Mike Wier, Vice President, Store Brands, CVS Health. "We think these notebooks, featuring designs by our colleagues, will appeal to consumers' desire for self-expression and help cultivate habits like journaling, habit tracking and creative exploration."
The four selected colleague-artists are Ashley Briggs (
"Journaling has long been used to help people process their thoughts and emotions," said Deborah Fernandez-Turner, Deputy Chief Psychiatric Officer, CVS Health. "Studies have shown that journaling after a difficult life event or about emotional expression and processing can help to improve one's mood, anxiety and overall well-being."
The artist-designed journals are the latest addition to the CVS Pharmacy Caliber brand, which includes a wide range of school, work and stationery products including notebooks, binders, home office supplies, mailing supplies and kids' crafts.
The notebooks are available to purchase in stores and on CVS.com at the retail price of
For more information and to view the Caliber Fashion Artist Series Journals, visit the product pages below:
- Ashley Briggs: "My Peace" Journal
- Matthew Everett: "Late Blooming" Journal
- Makayla Huerta: "Aesthetes" Journal
- Diego Rios: "Life Harmony" Journal
About CVS Health
CVS Health® is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues — including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health — whether that's managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system — and their personal health care — by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day. Follow @CVSHealth on social media.
Media contact
Courtney Coelho
Courtney.Coelho@CVSHealth.com
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SOURCE CVS Health
FAQ
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