Charlotte's Web Launches Route CBD to Support Californians Who Depend on Full-Spectrum Hemp CBD

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Charlotte's Web (OTCQX:CWBHF) launched Route CBD, a multi-city advocacy initiative to support Californians who lost access to full-spectrum hemp CBD following California’s SB 378, AB 8, and related emergency regulations effective July 1, 2026.

From August 11 to September 10, a Route CBD pop-up truck will visit communities along the California–Nevada border, where consumers can share their stories, learn about hemp regulations, engage in advocacy, and legally access Charlotte's Web full-spectrum hemp CBD products. The company links the effort to its long-standing mission around consumer education, product quality, and hemp policy, and it expresses concern about potential nationwide access challenges if a federal hemp ban takes effect on November 12, 2026.

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Advocacy initiative gives a voice to consumers impacted by California's hemp restrictions while providing education, support, and legal access opportunities along the California-Nevada border.

Louisville, Colorado--(Newsfile Corp. - August 19, 2026) - Charlotte's Web Holdings, Inc. (TSX: CWEB) (OTCQX: CWBHF), the market leader in hemp extract wellness products, today announced the launch of Route CBD, a multi-city advocacy initiative designed to create access and raise awareness of the growing crisis facing Californians who have lost access to trusted full spectrum hemp CBD products.

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Beginning August 11 and continuing through September 10, the Route CBD pop-up truck will travel to communities along the California-Nevada border, creating opportunities for consumers to share their stories, learn more about evolving hemp regulations, engage in advocacy efforts, and legally access Charlotte's Web full spectrum hemp CBD products.

The initiative comes amid significant changes to California's hemp regulatory landscape. On July 1, 2026, California enacted SB 378 and AB 8, which, together with emergency regulations previously issued by Governor Gavin Newsom, eliminated access to full spectrum hemp products. As a result, many consumers, families, caregivers, veterans, seniors, and others have lost access to trusted products they have used for years.

For Charlotte's Web, the issue is deeply personal. The Company was founded in a family's search for a solution that could help their daughter, Charlotte, and has spent more than a decade advancing consumer education, scientific research, product quality, and responsible hemp policy. Route CBD reflects that same mission: ensuring consumers have access to safe, tested, full-spectrum hemp products and that their voices remain part of the public policy conversation.

"Route CBD is about showing up for the people who depend on these products," said Mindy Garrison, Chief Commercial Officer. "Advocacy is woven into the DNA of Charlotte's Web. Our company began with one family's determination to help their daughter and grew into a movement. For more than a decade, we've heard powerful stories from people whose lives have been meaningfully improved by full-spectrum hemp CBD. Today, many Californians have been left without practical access to those products. On the very first day on Route CBD, our team met a family who drove three hours across state lines to obtain products for their daughter. Experiences like theirs remind us that this is not about convenience; it's about quality of life. Route CBD is our commitment to standing alongside those people and ensuring their voices are heard."

Charlotte's Web remains concerned that if Congress does not align before the November 12, 2026, effective date of the impending federal hemp ban, the resulting restrictions on lawful hemp-derived cannabinoid products could trigger nationwide market disruption and consumer access challenges similar to those now unfolding in California. As lawmakers continue to debate the future of hemp-derived products, millions of consumers nationwide are closely watching the outcome.

"Science, quality, and real-world consumer experiences should guide policy decisions," added Bill Morachnick, CEO. "The people most affected by these regulations deserve a seat at the table, and lawmakers need to know the difference between therapeutic products versus intoxicating, synthetic ones. Route CBD is helping elevate those voices and ensure policymakers understand the consequences of removing safe, tested products they depend on."

Route CBD Tour Schedule

The schedule of dates and locations are below. Visit Route CBD webpage for the most up-to-date information on exact locations and times.

Location	Dates
Las Vegas, NV	August 10-15
Reno, NV	August 17-22
Sparks, NV	August 23-28
Incline Village, NV	August 29-September 1
Stateline, NV	September 2-5
Las Vegas, NV	September 7-10

 

People can learn more, find tour details, share their stories, and participate in advocacy efforts by visiting the Route CBD webpage.

Follow the tour on Instagram and Facebook to get daily updates and connect with the tour team.

Media Inquiries: cw@ampublicrelations.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/310375

FAQ

What is Charlotte's Web (CWBHF) Route CBD initiative launched in August 2026?

Route CBD is a multi-city advocacy initiative along the California–Nevada border. According to Charlotte's Web, it lets consumers share stories, learn about evolving hemp regulations, engage in advocacy, and legally access the company’s full-spectrum hemp CBD products after California’s recent regulatory changes.

When and where will the Route CBD tour by Charlotte's Web (CWBHF) take place?

The Route CBD tour runs from August 10 to September 10, 2026 in Nevada border communities. According to Charlotte's Web, stops include Las Vegas, Reno, Sparks, Incline Village, and Stateline on specific multi-day dates published on the Route CBD webpage.

Why did Charlotte's Web (CWBHF) launch Route CBD in response to California hemp rules?

Charlotte's Web launched Route CBD after California measures SB 378, AB 8, and emergency regulations removed access to full-spectrum hemp products. According to the company, many Californians relying on trusted full-spectrum hemp CBD have lost practical access and need education, advocacy, and legal access options.

How can consumers legally access Charlotte's Web full-spectrum hemp CBD products via Route CBD?

Consumers can visit the Route CBD pop-up truck at designated Nevada locations near California. According to Charlotte's Web, the truck offers legal access to its full-spectrum hemp CBD products while also providing education about hemp regulations and opportunities to participate in advocacy.

What concerns does Charlotte's Web (CWBHF) raise about a potential federal hemp ban in 2026?

Charlotte's Web is concerned that, if Congress does not act before November 12, 2026, an impending federal hemp ban could restrict lawful hemp-derived cannabinoid products. According to the company, this might cause nationwide market disruption and access challenges similar to those emerging in California.

How can investors and consumers follow the Charlotte's Web Route CBD tour online?

People can follow Route CBD through the dedicated webpage and social media. According to Charlotte's Web, the tour shares daily updates and ways to engage via Instagram and Facebook, where users can track locations, hear stories, and connect with the tour team.