Danone completes its acquisition of Huel, extending its portfolio in Functional Nutrition
The completed Huel acquisition brings a digital-first, direct-to-consumer functional nutrition brand into Danone’s global health-focused portfolio.
Rhea-AI Summary
Danone (DANOY) has completed its acquisition of Huel, a global provider of complete, nutritionally balanced meal solutions, extending its presence in Functional Nutrition.
The transaction combines Huel’s predominantly direct‑to‑consumer model, digital capabilities and engaged community with Danone’s global scale and distribution. Huel will be consolidated in Danone’s financial statements from September 1, 2026, marking the formal integration of its portfolio of powders, ready‑to‑drink shakes, Hot & Savory meals, bars, supergreens and functional beverages.
Danone positions the deal as a way to broaden access to convenient, plant‑based, nutritionally complete foods and to support its Renew strategy. Danone generated €27.3 billion in sales in 2025, with products sold in over 120 markets.
Positive
- Acquisition of Huel completed, adding a global functional nutrition brand to Danone’s portfolio
- Huel to be consolidated from September 1, 2026 into Danone’s financial statements
- Deal combines Huel’s direct-to-consumer and digital strengths with Danone’s global scale and reach
- Huel adds a broad range of plant-based, nutritionally complete products across multiple formats
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Press release – Paris, September 4, 2026, 6:00 PM CEST
Danone completes its acquisition of Huel, extending its portfolio in Functional Nutrition
Danone announces today that it has successfully completed its acquisition of Huel, a leading player in complete, nutritionally balanced meal solutions.
By combining the direct-to-consumer and community engagement capabilities of Huel with the scale and global reach of Danone, more consumers will have access to nutritionally complete and convenient, sustainable food.
Huel will be consolidated in Danone’s financial statements from September 1, 2026.
Antoine de Saint-Affrique, Danone SA Chief Executive Officer said:
“Today we are happy to officially welcome Huel to the Danone family. Together, we will unlock and fuel new opportunities for growth by extending the reach of Huel’s market-leading products with our global scale and scientific credibility. The unique expertise they bring in the field of consumer and community engagement will also further strengthen our capabilities.
James McMaster, Huel’s Chief Executive Officer said:
“After a decade building the Huel brand, we begin the next step in Huel’s journey. With Danone, our ambition is to be even more relevant to our loyal customers and win a new following in new places around the world.”
About Huel (www.huel.com)
Huel is a global leader in complete, nutritionally balanced meals, offering a broad range of products including powders, ready‑to‑drink shakes, Hot & Savory meals, nutrition bars, supergreens and functional beverages. Built on a science‑driven formulation approach, all Huel products provide essential macronutrients and micronutrients in convenient, plant‑based formats. With a predominantly direct‑to‑consumer model and best‑in‑class digital capabilities, Huel has developed a highly engaged community and strong brand advocacy. Its portfolio is designed to deliver sustainable, accessible nutrition that supports modern, active lifestyles.
About Danone (www.danone.com)
Danone is a leading global food and beverage company operating in three health-focused, fast-growing and on-trend Categories: Essential Dairy & Plant-Based products, Waters and Specialized Nutrition. With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environmental impact. Danone has defined its Renew strategy to restore growth, competitiveness, and value creation for the long-term. With c.90,000 employees, and products sold in over 120 markets, Danone generated
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FORWARD-LOOKING STATEMENTS
This press release contains certain forward-looking statements concerning Danone that are subject to risks and uncertainties. Generally, you can identify these forward-looking statements by forward-looking words, such as “estimate”, “expect”, “anticipate”, “project”, “plan”, “intend”, “objective”, “believe”, “forecast”, “guidance”, “foresee”, “likely”, “may”, “should”, “goal”, “target”, “might”, “will”, “could”, “predict”, “continue”, “convinced” and “confident,” the negative or plural of these words and other comparable terminology or by using future dates. Forward-looking statements in this press release include but are not limited to predictions of future activities, operations, direction, performance and results of Danone.
These forward-looking statements are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those anticipated in these forward-looking statements. For a detailed description of risks and uncertainties, please refer to the “Risk Factor” section of Danone’s Universal Registration Document (the current version of which is available at www.danone.com).
Subject to regulatory requirements, Danone does not undertake to publicly update or revise any of these forward-looking statements. This document does not constitute an offer to sell or a solicitation of an offer to buy Danone securities.
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FAQ
What did Danone (DANOY) announce about Huel on September 4, 2026?
Danone announced that it has completed its acquisition of Huel, a global leader in complete, nutritionally balanced meal solutions. The move extends Danone’s portfolio in Functional Nutrition and brings Huel’s digital-first, direct‑to‑consumer business into the group.
When will Huel be consolidated into Danone’s (DANOY) financial statements?
Huel will be consolidated into Danone’s financial statements from September 1, 2026. From that date, Huel’s results will be included in Danone’s reported financials as part of its broader food and beverage portfolio.
How does the Huel acquisition fit into Danone’s (DANOY) Functional Nutrition strategy?
The acquisition extends Danone’s portfolio in Functional Nutrition by adding Huel’s complete, nutritionally balanced, plant‑based meals. Danone highlights that combining its global scale with Huel’s direct‑to‑consumer and community strengths should broaden access to convenient, sustainable nutrition.
What kind of products does Huel bring to Danone (DANOY)?
Huel offers a broad range of complete, nutritionally balanced meals, including powders, ready‑to‑drink shakes, Hot & Savory meals, nutrition bars, supergreens and functional beverages. All products are plant‑based and formulated to deliver essential macro‑ and micronutrients.
What is Huel’s business model and why is it relevant for Danone (DANOY)?
Huel operates a predominantly direct‑to‑consumer model with strong digital capabilities, an engaged community and strong brand advocacy. Danone expects these capabilities to complement its global scale and strengthen its consumer and community engagement in Functional Nutrition.
How large is Danone’s business after acquiring Huel, based on recent figures?
Danone reported €27.3 billion in sales in 2025, with products sold in over 120 markets and around 90,000 employees. The Huel acquisition is positioned as an additional growth platform within this existing global food and beverage footprint.