Untappd Launches Beverage Product Enrichment Partnership with DoorDash
DoorDash (NASDAQ:DASH) has partnered with Untappd to enhance its beverage product listings by integrating Untappd's extensive catalog of over 3 million beers and beverages. The collaboration will provide DoorDash customers with detailed product information including style, description, ABV, IBU, and packaging photos.
Untappd is also launching an improved Producer Beverage Management tool, allowing over 5,000 beverage producers to manage their product catalogs and maintain consistent brand positioning across platforms. The partnership aims to enhance product discovery and decision-making for consumers while providing beverage producers with greater control over their product presentation on DoorDash.
DoorDash (NASDAQ:DASH) ha siglato una partnership con Untappd per arricchire le schede dei prodotti beverage integrando l'ampio catalogo di Untappd, che conta oltre 3 milioni di birre e bevande. La collaborazione fornirà ai clienti DoorDash informazioni dettagliate sui prodotti, come stile, descrizione, gradazione alcolica (ABV), IBU e foto degli imballaggi.
Untappd lancerà inoltre un migliorato strumento di Producer Beverage Management, che consentirà a più di 5.000 produttori di bevande di gestire i propri cataloghi e mantenere un posizionamento di marca coerente sulle piattaforme. L’obiettivo della partnership è facilitare la scoperta dei prodotti e le scelte dei consumatori, offrendo al contempo ai produttori maggiore controllo sulla presentazione dei loro prodotti su DoorDash.
DoorDash (NASDAQ:DASH) se ha asociado con Untappd para mejorar las fichas de sus bebidas integrando el extenso catálogo de Untappd, con más de 3 millones de cervezas y bebidas. La colaboración ofrecerá a los clientes de DoorDash información detallada del producto, incluyendo estilo, descripción, ABV, IBU y fotos del packaging.
Untappd también lanzará una versión mejorada de su herramienta Producer Beverage Management, que permitirá a más de 5.000 productores de bebidas gestionar sus catálogos y mantener un posicionamiento de marca consistente en las plataformas. La alianza busca facilitar el descubrimiento de productos y la toma de decisiones de los consumidores, a la vez que da a los productores mayor control sobre la presentación de sus productos en DoorDash.
DoorDash (NASDAQ:DASH)가 Untappd와 제휴해 Untappd의 방대한 카탈로그인 3백만 개 이상의 맥주 및 음료 정보를 통합함으로써 음료 상품 목록을 개선합니다. 이번 협업을 통해 DoorDash 고객은 스타일, 설명, ABV, IBU, 패키지 사진 등 상세한 상품 정보를 제공받게 됩니다.
Untappd는 또한 향상된 Producer Beverage Management 도구를 출시해 5,000개 이상의 음료 제조사가 제품 카탈로그를 관리하고 플랫폼 전반에서 브랜드 포지셔닝을 일관되게 유지할 수 있도록 할 예정입니다. 이번 파트너십은 소비자의 제품 발견과 의사결정을 돕고 제조사에는 DoorDash에서 제품 노출을 보다 정확히 제어할 수 있는 권한을 부여하는 것을 목표로 합니다.
DoorDash (NASDAQ:DASH) s'est associé à Untappd pour enrichir ses fiches produits boissons en intégrant l'imposant catalogue d'Untappd, qui compte plus de 3 millions de bières et boissons. Cette collaboration offrira aux clients DoorDash des informations produit détaillées, telles que le style, la description, le taux d'alcool (ABV), l'IBU et des photos des emballages.
Untappd lance également un outil amélioré de Producer Beverage Management, permettant à plus de 5 000 producteurs de boissons de gérer leurs catalogues et de préserver un positionnement de marque cohérent sur les plateformes. Le partenariat vise à faciliter la découverte des produits et la prise de décision des consommateurs, tout en donnant aux producteurs un meilleur contrôle de la présentation de leurs produits sur DoorDash.
DoorDash (NASDAQ:DASH) hat eine Partnerschaft mit Untappd geschlossen, um seine Getränkebeiträge durch die Integration von Untappds umfangreichem Katalog mit über 3 Millionen Bieren und Getränken aufzuwerten. Die Zusammenarbeit wird DoorDash-Kunden detaillierte Produktinformationen wie Stil, Beschreibung, ABV, IBU und Verpackungsfotos bereitstellen.
Untappd bringt zudem ein verbessertes Producer Beverage Management-Tool heraus, das über 5.000 Getränkeherstellern die Verwaltung ihrer Produktkataloge und eine konsistente Markenpositionierung auf verschiedenen Plattformen ermöglicht. Ziel der Partnerschaft ist es, die Produktentdeckung und Entscheidungsfindung der Konsumenten zu verbessern und Herstellern mehr Kontrolle über die Produktdarstellung auf DoorDash zu geben.
- Integration with Untappd's extensive catalog of 3 million beverages enhances product discovery
- Partnership provides DoorDash customers with detailed beverage information improving user experience
- Access to 5,000 active beverage producers updating listings weekly
- Potential for increased beverage sales through improved product presentation and discovery
- None.
Insights
DoorDash's Untappd partnership enhances beverage discovery, potentially increasing order values and customer retention in the competitive alcohol delivery space.
This strategic partnership with Untappd represents a calculated move by DoorDash to strengthen its position in the high-margin alcoholic beverage delivery segment. By integrating Untappd's extensive catalog of over 3 million beverages, DoorDash significantly enhances its product information infrastructure without having to build this specialized database internally.
The addition of detailed beverage information - including style, ABV, IBU, and professional photography - addresses a critical gap in the online alcohol purchase journey. For craft beverages especially, consumers typically require more information before purchasing compared to mass-market options. This enhanced discovery layer should reduce purchase hesitation and potentially increase average order values.
From a competitive standpoint, this partnership creates meaningful differentiation in the increasingly crowded delivery space. While competitors like Uber Eats and Instacart also offer alcohol delivery, DoorDash now provides a significantly enhanced discovery experience for beverages. This could be particularly effective in attracting and retaining the valuable demographic of craft beverage enthusiasts, who typically have higher discretionary spending.
The partnership also strategically aligns DoorDash with over 5,000 beverage producers who actively manage their listings weekly on Untappd. This creates an ecosystem where producers have incentive to keep their DoorDash listings current and compelling, essentially providing DoorDash with regularly refreshed content without additional investment.
While financial terms weren't disclosed, this type of partnership typically involves relatively modest integration costs while potentially driving meaningful improvements in conversion rates and customer retention in the alcohol category.
Partnership will leverage Untappd's beverage catalog for product listing to enhance DoorDash customer experience
With this update, customers browsing on DoorDash can now learn more about each beverage, including style, description, ABV, IBU, photos of packaging, and other key details.
As part of this launch, Untappd is also releasing an improved Producer Beverage Management tool designed to give beverage producers more control over how their products appear across platforms. This intuitive experience allows beverage producers on Untappd to easily manage their product catalog and to ensure product listings are accurate, up-to-date, and aligned with brand positioning. Over 5,000 beverage producers globally currently update product listings on Untappd on a weekly basis.
By maintaining greater control over product listing profiles—including imagery, descriptions, and style tags—beverage producers can improve the presentation of their products, not only on the Untappd app, but also across partner platforms like DoorDash. This helps ensure a consistent, compelling customer experience while supporting stronger market alignment.
"This partnership is a transformative step for the beverage producers we serve, improving the visibility and presence of their products for consumers looking to get craft beverages delivered through DoorDash," said Kyle Roderick, CPO at Next Glass, parent company of Untappd. "It also enriches the consumer experience by significantly enhancing discovery and decision-making. With the improved Producer Beverage Management tool, producers gain greater control over how their products appear on a prominent platform like DoorDash, ultimately opening up new avenues for growth and visibility."
This collaboration signals a larger movement in the beverage space to present customers with rich product content from small and independent producers to aid in the discovery and the purchase process.
The enhanced beer discovery experience is now available to customers and retailers on the DoorDash platform. Visit www.doordash.com to learn more or download the DoorDash app from the Apple App Store or Google Play.
About DoorDash
DoorDash (NASDAQ: DASH) is one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.
About Untappd
Owned and operated by Next Glass, Untappd is the leading platform for the search and discovery of beer, beverage retailers, and breweries, with over 11 million users globally. The Untappd app, which is available for free in the App Store and on Google Play, allows users to search and discover beverages, breweries, and retail establishments with great beverage selections. Untappd's Untappd for Business product helps bars, restaurants, breweries, and other retailers manage and promote beer, wine, spirits, and food menus in nearly 80 countries. Untappd has been recognized by TIME, The
For more information please contact:
Tyler Kairys
tyler.kairys@nextglass.co
VP, Marketing
Next Glass
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SOURCE Next Glass
FAQ
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