Corian® Design Launches "WOW That's Corian®!" to Showcase the Evolution and Future Possibilities of Solid Surface Design
Corian® Design (NYSE:DD) has launched its new global marketing campaign "WOW That's Corian®!" to showcase the evolution and innovative applications of Corian® Solid Surface beyond traditional countertops. The campaign highlights how architects and designers are utilizing the material's versatility in healthcare, education, hospitality, and food service environments.
The material offers exceptional design capabilities including thermoforming, backlighting, and engraving, while providing durability and sustainability benefits. The company has also introduced the Nature's Canvas portfolio, featuring nature-inspired collections like Geologic, Artista, Terrain, Terrazzo, and Nuwood, aligning with current biophilic design trends.
Corian® Design (NYSE:DD) ha lanciato la sua nuova campagna di marketing globale "WOW That's Corian®!" per mostrare l'evoluzione e le applicazioni innovative del Corian® Solid Surface oltre i tradizionali piani di lavoro. La campagna mette in luce come architetti e designer sfruttino la versatilità del materiale in strutture sanitarie, educative, alberghiere e di ristorazione.
Il materiale offre capacità di design eccezionali, tra cui termoformatura, retroilluminazione e incisione, garantendo al contempo durabilità e sostenibilità. L'azienda ha inoltre presentato il portfolio Nature's Canvas, che include collezioni ispirate alla natura come Geologic, Artista, Terrain, Terrazzo e Nuwood, in linea con le tendenze attuali del design biofilico.
Corian® Design (NYSE:DD) ha lanzado su nueva campaña global de marketing "WOW That's Corian®!" para mostrar la evolución y las aplicaciones innovadoras del Corian® Solid Surface más allá de las encimeras tradicionales. La campaña destaca cómo arquitectos y diseñadores están utilizando la versatilidad del material en entornos de salud, educación, hospitalidad y servicios de alimentos.
El material ofrece capacidades excepcionales de diseño, incluyendo termoformado, retroiluminación y grabado, además de proporcionar durabilidad y beneficios sostenibles. La compañía también ha presentado el portafolio Nature's Canvas, que incluye colecciones inspiradas en la naturaleza como Geologic, Artista, Terrain, Terrazzo y Nuwood, alineándose con las tendencias actuales del diseño biofílico.
Corian® Design (NYSE:DD)는 전통적인 조리대 이상의 혁신적인 Corian® Solid Surface의 진화와 적용을 보여주는 새로운 글로벌 마케팅 캠페인 "WOW That's Corian®!"를 출시했습니다. 이 캠페인은 건축가와 디자이너들이 의료, 교육, 환대 및 식품 서비스 환경에서 소재의 다재다능성을 어떻게 활용하고 있는지 강조합니다.
이 소재는 열성형, 백라이트, 조각 등 뛰어난 디자인 기능을 제공하며 내구성과 지속 가능성 측면에서도 우수합니다. 또한 회사는 현재의 바이오필릭 디자인 트렌드에 부합하는 자연에서 영감을 받은 Geologic, Artista, Terrain, Terrazzo, Nuwood 컬렉션을 포함한 Nature's Canvas 포트폴리오를 새롭게 선보였습니다.
Corian® Design (NYSE:DD) a lancé sa nouvelle campagne marketing mondiale "WOW That's Corian®!" pour mettre en avant l'évolution et les applications innovantes du Corian® Solid Surface au-delà des plans de travail traditionnels. La campagne souligne comment les architectes et designers exploitent la polyvalence du matériau dans les secteurs de la santé, de l'éducation, de l'hôtellerie et de la restauration.
Ce matériau offre des capacités de design exceptionnelles telles que le thermoformage, le rétroéclairage et la gravure, tout en assurant durabilité et avantages en matière de développement durable. L'entreprise a également présenté le portefeuille Nature's Canvas, comprenant des collections inspirées de la nature comme Geologic, Artista, Terrain, Terrazzo et Nuwood, en accord avec les tendances actuelles du design biophilique.
Corian® Design (NYSE:DD) hat seine neue globale Marketingkampagne "WOW That's Corian®!" gestartet, um die Weiterentwicklung und innovativen Anwendungen von Corian® Solid Surface über herkömmliche Arbeitsplatten hinaus zu präsentieren. Die Kampagne zeigt, wie Architekten und Designer das vielseitige Material in Gesundheits-, Bildungs-, Gastgewerbe- und Lebensmittelumgebungen einsetzen.
Das Material bietet außergewöhnliche Gestaltungsmöglichkeiten wie Thermoformen, Hinterleuchtung und Gravur und überzeugt gleichzeitig durch Haltbarkeit und Nachhaltigkeit. Das Unternehmen hat außerdem das Nature's Canvas-Portfolio eingeführt, das naturinspirierte Kollektionen wie Geologic, Artista, Terrain, Terrazzo und Nuwood umfasst und aktuelle biophile Designtrends aufgreift.
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New global campaign highlights how leading architects and designers are using Corian® Solid Surface in unexpected ways beyond the countertop
"Corian® Solid Surface is much more than a countertop. It has evolved into a material that architects and designers can use for their most complex design applications, bending, twisting and shaping it into distinctive forms that make people stop and say, 'WOW That's Corian®!'" said Condylia Courtney,
As the pioneer of solid surface materials, Corian® Design introduced a new category to the market. Today, it's the innovative fabricators, architects and designers who continue to expand what's possible with Corian® Solid Surface. From iconic surfaces to sculptural forms in dynamic spaces, the brand has collaborated with renowned names, such as Mario Romano, Zaha Hadid Design and M3 Architects, to create visually interesting, high-performing projects. With the "WOW That's Corian®!" campaign, Corian® Design aims to connect with forward-thinking architects and designers by spotlighting the material's potential and reigniting excitement for what Corian® Solid Surface can make possible, not just with its aesthetic capabilities but also with the material's performance in a space.
Corian® Solid Surface offers exceptional design versatility with a wide range of colors and the ability to be thermoformed, backlit, engraved and integrated into any design. Due to its durable and repairable nature, Corian® Solid Surface can also contribute to sustainable design by reducing the need for replacement over time.
Its adaptability and performance are why architects and designers leading the future of commercial interiors are already choosing Corian® Solid Surface. While healthcare, education and hospitality projects are featured in the launch of this campaign, Corian® Solid Surface is also a proven solution for food service applications.
- In healthcare facilities, Corian® Solid Surface's virtually seamless, non-porous surface is hygienic and easy to clean, making it ideal for high-touch areas like patient rooms and nurse stations. Meanwhile, its healing colors and formability bring warmth and comfort to clinical environments, allowing spaces to be defined by purposeful shapes and inspired aesthetics.
- In educational settings, Corian® Solid Surface supports dynamic learning environments, from sculptural study pods and collaborative zones to hygienic dining areas and athletic facilities, designed to foster focus, connection and discovery. Designers can take advantage of the material's durability, design flexibility and broad range of colors and shapes to create spaces that reflect school identity and adapt to the energy of student life.
- In hospitality spaces, Corian® Solid Surface helps create memorable guest experiences across lobbies, bars, spa-like bathrooms and more. Designers can shape it into sleek reception counters, backlit wall panels, integrated sinks or custom seating to make each space stand out. Its non-porous, low-maintenance surface is easy to clean, while its durability ensures it holds up beautifully to daily use without compromising on style.
- In food service environments, Corian® Solid Surface is trusted by many of the industry's leading and emerging brands. It's used not just for countertops but also for walls, tables, service lines, sinks and statement pieces guests remember. Virtually seamless, sanitary and built to perform, architects and designers can rely on the material to shape brand-defining spaces that drive efficiency, signal quality and reflect thoughtful design.
For those embracing today's top trends, the evolution of Corian® Solid Surface offers a versatile solution, ideal for achieving everything from the natural tones and organic shapes of biophilic design to the clean lines and simplicity of warm minimalism. Reflecting its ongoing innovation, Corian® has introduced collections like the Nature's Canvas portfolio, which draws on nature-inspired colors and patterns to support biophilic design principles.
"No other material gives architects and designers this level of aesthetic freedom, formability and functionality while remaining on-trend," said Mark Woodman, color and design expert for Corian® Design. "The new Nature's Canvas portfolio is a perfect example. Each collection draws from the natural world to reflect the growing influence of biophilic design. From the stone-like elegance of the Geologic Collection and the soft, organic tones of Artista to the earthy richness of Terrain, the playful texture of Terrazzo and the warmth of Nuwood, these designs enable architects and designers to create spaces that are both contemporary and timeless."
To explore the "WOW That's Corian®!" campaign further and learn more about Corian® Solid Surface, visit www.corian.com/-wow-corian- for inspiration, resources and professional support.
About Corian® Design
Corian® Design, a division of DuPont Water & Protection, is a global organization which creates, manufactures, and markets advanced materials, products, and solutions for interior design and architecture, originating from a foundation of world-class technologies and expertise. Marketed under the Corian® brand and the Make your Space™ tagline, its materials, products, and solutions meet the most demanding requirements in terms of beauty, functionality, and durability. The Corian® Design global portfolio is continuously evolving, and it currently includes Corian® Solid Surface, and Corian® Quartz. To learn more about Corian® Design: http://www.corian.com.
About DuPont Water & Protection
DuPont Water & Protection is a global leader in products and solutions that protect what matters – people, structures, and the environment – and enables its customers to win through unique capabilities, global scale, and iconic brands, including Corian®, Kevlar®, Nomex®, Tyvek®, Styrofoam™, and Filmtec™.
About DuPont
DuPont (NYSE: DD) is a global innovation leader with technology-based materials and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets, including electronics, transportation, construction, water, healthcare, and worker safety. More information about the company, its businesses, and solutions can be found at www.dupont.com. Investors can access information included on the Investor Relations section of the website at investors.dupont.com.
DuPont™, the DuPont Oval Logo, and all trademarks and service marks denoted with ™, ℠ or ® are owned by affiliates of DuPont de Nemours, Inc. unless otherwise noted.
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