JOHN DEERE ANNOUNCES COLLABORATION WITH DOVETAIL WORKWEAR TO EMPOWER WOMEN IN AGRICULTURE

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John Deere (DE) has announced a strategic collaboration with Dovetail Workwear to launch a specialized apparel collection designed specifically for women in agriculture. The partnership, launching April 2, 2025, aims to address the unique needs of female farmers, crafts and tradeswomen, and small-scale homesteaders.

The collection development involved direct input from female farmers throughout the design and testing phases, featuring high-stretch, midweight fabric and boot-friendly split hems. This initiative recognizes the significant role of women in agriculture, with current statistics showing that 36% of U.S. farmers are women, and 56% of farms have women as producers and decision-makers.

MOLINE, Ill., April 2, 2025 /PRNewswire/ -- Built by, for, and with women, Dovetail Workwear, is teaming up with John Deere to develop a collection of apparel and gear specifically designed to address the needs of women in the agricultural industry. This collaboration is inspired by their shared commitment to celebrating women's immense value and contributions in agriculture. Together, the two brands are focused on developing products that support and empower female farmers, crafts and tradeswomen, and small-scale homesteaders.

The John Deere x Dovetail Workwear collection was developed through close collaboration with female farmers, ensuring their voices and needs are represented at every stage, from product design to wear testing. Design prioritizes fit, performance, and durability on the farm, with features like high-stretch, midweight fabric and a split hem for a smooth fit over boots.

Throughout history, women have grown, sourced, and harvested food alongside their male counterparts. In times of war, they even replaced their jobs in the field. While women haven't always been recognized for their pivotal role in agriculture, their influence and impact has continued to grow steadily.

Today, women represent a significant force in agriculture:

• 36% of all U.S. farmers are women.
• 56% of all farms have women as producers and decision-makers.

Dovetail Workwear's collaboration with Deere celebrates and recognizes these invaluable contributions, shining a spotlight on the women who keep our farms running and our tables full.

"We are thrilled to partner with John Deere to honor and support the extraordinary women in agriculture," said Sara DeLuca, Dovetail Co-founder and Director of Product Development. "By developing a collection that is specifically tailored to meet their needs, we aim to empower women in the field, provide them with the tools they need to succeed, and inspire future generations of female farmers."

"Deere's collaboration with Dovetail Workwear is born from real conversations with women doing real work," said Lauren Willis, Global Director Brand Licensing at John Deere. "Through this workwear line we hope to help women in agriculture feel great as they dress for the busy and unique lives they lead."

The John Deere x Dovetail Workwear capsule collection is available beginning April 2, 2025, at DovetailWorkwear.com and in Canada at DovetailWorkwear.ca.

About Dovetail Workwear

Founded in 2018 and headquartered in the Pacific Northwest, Dovetail Workwear is the largest exclusively women's workwear brand in the northern hemisphere and is made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that is designed to perform and protect without compromising form and function and is constructed of eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing. Dovetail Workwear is available online and in over 500 retail locations across North America. Get dirty with Dovetail at dovetailworkwear.com.  
@dovetailworkwear

About Deere & Company

It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fiber, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plow. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.

For more information on Deere & Company, visit us at www.deere.com/en/news/.

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SOURCE John Deere Company

FAQ

When will the John Deere x Dovetail Workwear collection be available for purchase?

The collection will be available starting April 2, 2025, on DovetailWorkwear.com and DovetailWorkwear.ca in Canada.

What percentage of U.S. farmers are women according to the John Deere announcement?

According to the announcement, 36% of all U.S. farmers are women.

What special features does the John Deere x Dovetail Workwear collection include?

The collection features high-stretch, midweight fabric and split hem designs for smooth fit over boots, prioritizing fit, performance, and durability.

What percentage of farms have women as producers and decision-makers?

56% of all farms have women as producers and decision-makers.