Elsa Hosk & Rina Sawayama Celebrate Signature Feel of UGG With New Spring Styles

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Same Cozy Feeling, Same UGG, All-Year Long

SANTA BARBARA, Calif.--(BUSINESS WIRE)-- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK] reimagines its iconic classics into new, dynamic, warm-weather styles. Introducing the Spring 2026 Golden Collection, a line of sandals and clogs that deliver the UGG signature comfort and style for sunny days. The same cozy feeling, the same UGG®, all year long.

Elsa Hosk Wearing The GoldenGlow Embossed

Fall 2025 campaign stars Elsa Hosk and Rina Sawayama return this Spring to tell the story of how the well-loved Classic Boot continues to adapt, evolve, and shape what’s next, promising the UGG® experience year-round with the same feel and comfort crafted from premium materials. Beginning with the Classic Ultra Mini in the brand’s signature Chestnut colorway and transforming into an offering of sandals and clogs, the campaign follows model and designer Hosk and musician and actor Sawayama as they don the warm-weather collection. Centered around the idea of juxtaposition, the silhouettes consumers know and love are met with contrasting textures, colors, style, and energy, bringing a fresh take to timeless styles.

The GoldenGlow Embossed features an embossed croc print, ultra-lightweight outsole, and straps and upper liner crafted from 100% recycled fibers. The GoldenGaze Embossed Ankle Wrap has the same croc pattern, this time with a slimmer silhouette for comfort. Both the Goldenstar Gleam and Goldenstar Hi Artistitch are crafted with smooth suede, a supportive footbed, and adjustable straps, with the latter style featuring an espadrille-inspired embroidery. Where comfort meets streetstyle, the Goldenstar Wildwood has metal buckles and decorative bungees on top of CORDURA® UltraLite Fabric, offering a playful take on utility.

These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com @ugg.

About Elsa Hosk

Stockholm-born Elsa Hosk is a globally renowned model and designer celebrated for her signature blend of Scandinavian minimalism and international fashion influence. Discovered at fifteen when her father submitted photos to a local agency, Hosk initially balanced a rising modeling career with professional basketball in Sweden before turning her full focus to fashion.

Her runway debut came in the Spring 2012 season, where she walked for prestigious houses including Christian Dior, Giambattista Valli, Carolina Herrera, Oscar de la Renta, Acne Studios, and Joseph Altuzarra. Since then, Hosk has become one of the industry’s most sought-after faces, fronting global campaigns for Dior, Dolce & Gabbana, Valentino, Guess, H&M, and many others.

Hosk’s editorial work has graced the covers and pages of Vogue (Italia, Mexico, Brazil, Sweden), Harper’s Bazaar, Elle, GQ, Dazed, V Magazine, and Perfect Magazine, working with legendary photographers such as Mario Testino, Ellen von Unwerth, Alexi Lubomirski, Bruce Weber, and Vincent Peters. In 2012, photographer Guy Aroch presented an exhibition dedicated entirely to Hosk at New York’s Milk Gallery, highlighting her rising prominence in the fashion world.

In 2022, Hosk expanded her creative reach with the launch of Helsa, a ready-to-wear brand inspired by her Scandinavian roots. Known for its timeless silhouettes and refined, minimalist aesthetic, Helsa quickly captured attention for embodying the effortless elegance that defines Hosk’s personal style.

Now based in Los Angeles with her partner and daughter, Elsa Hosk continues to shape the fashion conversation, balancing her dynamic modeling career with her role as a founder and creative director, while inspiring a global audience with her distinctive point of view.

About Rina Sawayama

The devil works hard, but Rina Sawayama works harder. Musical phenomenon Rina Sawayama is the genre-bending, rule-breaking pop superstar whose critically acclaimed sophomore album Hold the Girl earned her a coveted BRIT Award Best New Act nomination and her highest international charting to date. NME called the album "the best British pop album of the year." The album also saw Rina embark on a world tour that sold over 300k tickets – a second headline US tour started at the Gov Ball 2023.

Making her cinematic debut, Rina stars in John Wick: Chapter 4 as Akira; the leading female role opposite Keanu Reeves. The opening weekend grossed $110M and became the #1 film globally for three weeks. At Glastonbury 2023, Rina performed with Elton John in a historic farewell performance which saw the biggest ever audience at Glastonbury (over 140k people). She also had her own headline set on the Woodsies stage which drew the biggest crowd for the stage of the weekend.

Beloved by the fashion world, Rina has starred in publications including American, British and French Vogue, ELLE, V Magazine, i-D, DAZED and Harper’s Bazaar. A proud member of and ally to the LGBTQIA+ community, Rina’s activism shines through in every project she touches with Out Magazine proclaiming "there’s never been a popstar like her."

Rina is currently recording her third album and exploring exciting new projects in the film space.

HIGH-RES CONTENT
Photography & Video Credit: UGG®

View source version on businesswire.com: https://www.businesswire.com/news/home/20260312503059/en/

Press Contact:
Michael Hickey
Manager, Global Public Relations & Giving, UGG
michael.hickey@deckers.com

Sarajane McQuaid
Associate PR Manager, UGG®
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com

Source: UGG