Introducing the Cielo X1 3.0: A Propulsive Ride Built for Race Day

Key Terms

carbon fiber plate technical

A carbon fiber plate is a thin, stiff layer made from tightly woven carbon strands set in resin, used to add strength and rigidity while keeping weight low. Think of it as a lightweight backbone or stiffening board inside products — from sporting goods to aerospace or medical devices — that improves performance and durability. Investors care because its use can raise product value, affect manufacturing cost, supply-chain risk, and create competitive or patent advantages.

peba technical

A lightweight, rubbery plastic known as polyether block amide (PEBA) used to make flexible parts like medical tubing, wearable devices, and performance shoe soles. Investors care because this material’s durability, comfort and ease of manufacturing can affect product quality, production costs, regulatory approvals and supply‑chain risk — factors that influence a company’s sales, margins and ability to scale.

polyurethane technical

Polyurethane is a versatile synthetic material that can be made into flexible foam, rigid insulation, coatings or adhesives — think of it as a plastic that can behave like a soft mattress or a hard, protective shell. It matters to investors because demand and margins track major industries (construction, automotive, furniture, appliances) and feedstock costs and environmental rules can quickly change manufacturers’ profitability, so shifts in polyurethane markets often signal broader industrial trends.

leno weave textile technical

A leno weave textile is a fabric made by twisting pairs of warp threads around the weft threads to lock them in place, creating an open, stable mesh that resists shifting or distortion. Investors care because this construction combines strength, breathability and dimensional stability—qualities valued in markets such as apparel, filtration, medical dressings and industrial nets—so demand, production cost and supply constraints can affect product pricing and a manufacturer’s competitive edge.

world athletics regulatory

World Athletics is the international governing body for track and field, responsible for setting rules, organizing major global competitions, standardizing records and rankings, and enforcing anti-doping standards. For investors, it matters because the organization controls event calendars, media and sponsorship rights and athlete eligibility—like a league commissioner—so its decisions directly affect revenue opportunities, brand exposure, legal and reputational risks, and the commercial value of hosts, sponsors and broadcasters.

msrp financial

MSRP is the price a manufacturer recommends retailers charge for a product, like a suggested sticker price on a car or appliance. For investors it signals pricing strategy and potential profit margins: if retailers sell above it demand may be strong or supply tight, while deep discounts below it can indicate weak sales or margin pressure. Comparing MSPR to actual selling prices helps assess revenue realism and competitive dynamics.

GOLETA, Calif.--(BUSINESS WIRE)-- HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Cielo X1 3.0, the brand’s lightest super shoe to date. Propulsive and precision-tuned for race day, the Cielo X1 3.0 is engineered to minimize weight and maximize performance, helping runners chase their fastest results yet.

Driven by insights from HOKA elite athletes, the Cielo X1 3.0 is built for speed. The 3.0 sheds significant weight from the last Cielo iteration, while packing a propulsive carbon fiber plate, responsive PEBA foam and a grippy outsole. The Cielo X1 3.0 provides powerful energy return to sustain speed, while the compression-molded polyurethane outsole balances a lightweight grip with durability. Its ultra-breathable Leno weave textile keeps weight down while locking the foot in place, and the dynamic vamp adapts to natural movement for a secure, flexible fit.

Finished with asymmetrical lacing to reduce pressure points and improve comfort, every detail on HOKA’s Cielo X1 3.0 is engineered to deliver maximum propulsion, efficiency, and comfort at race pace.

Speed of Light

To launch the new Cielo X1 3.0, the Speed of Light campaign celebrates the electricity of momentum and features HOKA product team members, Ari Hendrix-Roach and Brandon Johnson, who contributed to the development of the shoe. Both accomplished athletes and Olympic Trials qualifiers themselves; their inclusion in the campaign reflects HOKA’s ethos as a brand built by runners, for runners.

To celebrate the launch, run clubs around the world will unite to experience the Speed of Light and the debut of the Cielo X1 3.0. Across major cities, runners will have the chance to trial the new shoe and join community runs to feel the speed of light firsthand.

Calibrated for Race Day

“The Cielo X1 3.0 delivers the lightest, most propulsive ride in the HOKA line up built to help pace-pushing runners perform at their best,” said Colin Ingram, Vice President of Global Product HOKA. “At HOKA, we’re constantly innovating our race-day offering to give athletes every advantage in speed and efficiency, helping them go faster and reach new personal records and podiums.”

Key features and benefits of the Cielo X1 3.0 include:

• Ultra-light
  • HOKA’s lightest marathon racing shoe yet, built to minimize weight and maximize speed from the ground up
  • Streamlined geometry and precision-engineered materials reduce drag for a fast, effortless ride
• Power
  • A hyper-propulsive carbon plate delivers forward drive and stride efficiency at every phase
  • Fine-tuned MetaRocker geometry enhances turnover, keeping runners in continuous motion
• Endurance
  • HOKA’s most responsive PEBA superfoam to date provides high-rebound cushioning and lasting support
  • Improved breathability and structure maintain comfort and control mile after mile
• Technical Details:
  • The Cielo X1 3.0 has a stack height of 37mm heel / 30mm forefoot, and weighs 7.52 oz (213g) for US Men's size 10 and 6.17 oz (175g) for a US Women's size 8
  • The Cielo X1 3.0 stack height falls within the World Athletics guidelines and has been approved for competition use for all athletes

Athlete Approved

The Cielo X1 3.0 is already proving itself on the world’s biggest stages, tested and trusted by HOKA elite athletes in major races and World Marathon Majors. Alex Masai delivered an extraordinary performance at the 2025 Chicago Marathon, finishing third overall with a personal best of 2:04:37. At the Valencia Half Marathon, Adrian Wildschutt ran a personal best of 59:13 to finish fifth overall, while Alessia Zarbo set a new French national record with an outstanding 1:08:20.

The Cielo X1 3.0 is available today at HOKA.com and authorized dealers worldwide. MSRP $275. Available in colorways Neon Yuzu/Thyme and Alabaster/Yellow Gold.

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, HOKA®, and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260129826363/en/

HOKA Media Contacts

Caitlin Sanchez

HOKA Global Brand Communications

Caitlin.sanchez@deckers.com

Sunshine Sachs Morgan & Lylis

hoka@ssmandl.com

Source: HOKA