Deckers Outdoor Corp Stock Price, News & Analysis

On October 15, 2020, UGG®, a division of Deckers Brands (NYSE: DECK), launched the FEEL GOOD. site in celebration of World Values Day. This initiative underscores UGG's commitment to sustainability through three pillars: Environment, Community, and Innovation. The site highlights UGG's partnership with the Savory Institute and its alignment with the Paris Agreement on carbon reduction. UGG aims to increase the use of sustainable materials by 35% by 2027 and has pledged to empower women through initiatives like HERproject, aiming to train 100,000 women globally by 2027.

Deckers Brands (NYSE: DECK) announces the launch of the TenNine Hike GTX hiking boot, designed to enhance the hiking experience with innovative features. Utilizing HOKA's unique HUBBLE® Geometry and a lightweight design, the boot aims to provide a smoother ride with improved impact absorption. Pre-sales begin today, with a full launch on November 1, 2020. Environmentally conscious, the boot incorporates recycled materials, contributing to sustainability efforts. HOKA emphasizes performance, stability, and traction, promising a superior product for hiking enthusiasts.

Southern California's UGG®, part of Deckers Brands (NYSE: DECK), has launched the UGG® UNIVERSAL collection in collaboration with Zappos.com. This inclusive footwear line features adaptive versions of the Classic Short and Neumel styles, designed to cater to individuals with disabilities. The collection includes sizes 5-18 for adults and sizes 10-6 for children, retailing between $130 and $170. Exclusive to Zappos.com until 2022, the initiative reflects UGG's commitment to inclusivity and accessibility in fashion.

On September 9, 2020, UGG®, a brand under Deckers Brands (NYSE: DECK), announced its sponsorship of the Hammer Museum's Made in L.A. 2020 exhibition. This exhibition showcases 30 emerging Los Angeles-based artists and runs through the end of 2020. UGG highlights the work of artists Fulton Leroy Washington (MR. WASH) and Sonya Sombreuil through powerful films that celebrate personal stories and creativity. UGG is launching limited-edition T-shirts featuring their designs, with sales supporting the Equal Justice Initiative.

HOKA ONE ONE®, part of Deckers Brands (NYSE: DECK), has signed a new four-year sponsorship agreement with the Northern Arizona (NAZ) Elite running team, effective January 1, 2021. This deal aims to enhance athlete support and club infrastructure, including health insurance for athletes, which is rare in distance running partnerships. The collaboration, ongoing since 2015, has already yielded notable successes, including Aliphine Tuliamuk's victory in the 2020 Olympic Marathon Trials. The agreement spans two Olympic cycles, reinforcing HOKA's commitment to fostering talent in competitive distance running.

Goleta, Calif., Sept. 1, 2020 /PRNewswire/ -- Sanuk, a division of Deckers Brands (NYSE: DECK), launched an exclusive capsule collection with KASSIA+SURF, featuring eco-friendly sandals and sneakers. Available from September 1, the collection combines sustainable materials like hemp and recycled plastics with vibrant designs. Offered at $45, the collection includes two popular styles, the Pair O Dice and Yoga Sling 3, catering to environmentally-conscious consumers. Both brands emphasize sustainability and aim to inspire mindful consumer choices.

Deckers Brands (NYSE: DECK) reported a 2.3% increase in net sales for Q1 FY2021, reaching $283.2 million, with a gross margin of 50.3%. The firm saw significant growth in HOKA ONE ONE® brand, up 37.1% to $109.0 million. However, UGG® and Teva® brands experienced declines of 10.0% and 7.9%, respectively. DTC net sales surged 74.2% while wholesale declined by 27.1%. Despite a liquidity position exceeding $1.1 billion, the company refrained from providing full-year guidance due to COVID-19 uncertainties.

Teva, a division of Deckers Brands (NYSE: DECK), has launched an eco-friendly collaboration with Cotopaxi, featuring a limited-edition collection aimed at adventure enthusiasts. The collection utilizes remnant and recycled materials, including the Original Universal sandal and Teca Half-Zip Windbreaker. Priced at $70 and $90 respectively, the products are designed for durability and environmental sustainability. Additionally, Teva and Cotopaxi will donate $40,000 to the Cotopaxi Foundation to support youth leadership initiatives.

Deckers Brands (NYSE: DECK) announced the appointment of Victor Luis to its Board of Directors, effective June 26, 2020. Previously the CEO of Tapestry, Inc., Luis brings significant experience in transforming luxury brands. He replaces James Quinn, who has served on the board since 2011. Luis expressed excitement about joining Deckers and aims to support management in executing global strategies for continued success. Deckers, known for brands like UGG and HOKA ONE ONE, emphasizes innovation in footwear and apparel.