Deckers Outdoor (DECK) Stock News

HOKA, a division of Deckers Brands (NYSE: DECK), has launched its 2025 global brand campaign titled "Together We Fly Higher." The campaign celebrates the role of community in running achievements and personal progress through a series of films and multimedia content.

The initiative features an anthem film and short films that capture authentic moments between runners and their support systems. The campaign will be distributed globally across multiple channels including out-of-home advertising, social media, digital platforms, and connected TV spots starting July 10, 2025.

Building on HOKA's "FLY HUMAN FLY" platform, the campaign reinforces the brand's position as a human-first performance brand and will be promoted across various platforms including Instagram, TikTok, Meta, HOKA TV, X/Twitter, Strava, and LinkedIn.

UGG (NYSE:DECK) has launched its new Goldenstar and Goldencoast UGGbraid Clog collection in the popular Mustard Seed colorway. The collection features clogs for the entire family, with prices ranging from $65 for toddlers to $130 for adults.

The clogs are crafted with velvety suede and feature an ultra-lightweight outsole, along with an adjustable heel strap incorporating UGG's signature UGGbraid design. To celebrate the launch, UGG partnered with Gray's Papaya, a iconic New York City hot dog institution, for special promotional events during the Fourth of July weekend.

The collection is now available exclusively through UGG.com and UGG stores nationwide.

HOKA, a division of Deckers Brands (NYSE: DECK), has launched the Rocket X 3, their latest race-day running shoe. The new model features innovative technology including a dual-density PEBA foam midsole, Active Foot Frame™, and an updated carbon fiber plate with lateral winglet for enhanced stability.

The shoe weighs 6.5oz/185g for Women's size 8 and 8.2oz/226g for Men's size 10, featuring a 7mm heel-to-toe drop. Key features include a sticky rubber outsole for improved grip and a single-layer engineered warp knit jacquard upper for breathability. The Rocket X 3 is available at HOKA.com and authorized dealers worldwide with an MSRP of $250.

HOKA will showcase the shoe's technology at the Rocket X Flylab during the Berlin and New York City Marathons in Fall 2025.

Deckers Brands (NYSE:DECK), a footwear, apparel, and accessories company, has announced its participation in two upcoming investor conferences: TD Cowen's 9th Annual Future of the Consumer Conference on June 3, 2025, and the Baird 2025 Global Consumer, Technology, & Services Conference on June 5, 2025. The company will make the visual portion of its presentation available on its investor relations website (ir.deckers.com) starting June 3, 2025. The presentation may include forward-looking statements covering projected financial results, consumer confidence, brand strength, growth strategies, and potential share repurchases, subject to various risks and uncertainties.

Deckers Brands (NYSE: DECK) has appointed Cynthia L. Davis as the new Chair of the Board of Directors, effective immediately. Davis, who joined the board in 2018, succeeds Michael F. Devine III, who is retiring after over 14 years of service, including six years as Chair. Davis has served as Chair of the Talent & Compensation Committee since 2019 and brings significant footwear and retail industry leadership experience to the role.

The company has achieved record growth during Davis' tenure, including five consecutive years of double-digit revenue and earnings per share growth. Additionally, Victor Luis has been named Chair of the Talent & Compensation Committee, and the Board size will be reduced from 11 to 10 members following Devine's retirement.

Deckers Brands (NYSE: DECK) reported strong financial results for Q4 and FY 2025. The company achieved record annual revenue of $4.99 billion, up 16.3% from the previous year, driven by impressive growth from its key brands: HOKA (23.6% growth to $2.23 billion) and UGG (13.1% growth to $2.53 billion). Full-year diluted EPS increased 30% to a record $6.33. The company's performance was marked by strong international growth of 26.3% and domestic growth of 11.3%. For Q4, net sales rose 6.5% to $1.02 billion. The Board approved a significant increase in share repurchase authorization to $2.5 billion. The company maintains a strong financial position with $1.89 billion in cash. Due to macroeconomic uncertainty, Deckers provided only Q1 FY2026 guidance, projecting net sales of $890-910 million and EPS of $0.62-0.67.

HOKA, a division of Deckers Brands (NYSE: DECK), has launched the Mafate X, an evolution of their original trail shoe franchise. The new model, priced at $225, features innovative technology including a dual-layer midsole combining EVA and PEBA foams, a forked carbon fiber plate, and Vibram Megagrip outsole. The shoe is specifically designed for ultra-trail running, offering enhanced comfort, stability, and performance for long-distance adventures. Key features include an ultralight woven upper, Metarocker technology, and a Rearfoot-focused Active Foot Frame. The launch is accompanied by Mafate X FlyLab experiences globally, with showcases at events like Canyons 100K and Western States.

HOKA, a division of Deckers Brands (NYSE: DECK), has launched the Mafate X, an evolution of their original trail shoe franchise. The new model, priced at $225, represents HOKA's pinnacle of trail shoe innovation, featuring ultra-soft dual-layer midsole technology, a forked carbon fiber plate, and Vibram® Megagrip outsole.

The Mafate X is specifically designed for ultra-trail running, combining maximalist cushioning with advanced construction for enhanced comfort, stability, and performance. Key innovations include a super critically foamed EVA sole with PEBA top layer, Metarocker™ technology, and an ultralight woven upper designed for durability and quick drainage.

HOKA is supporting the launch with Mafate X FlyLab experiences globally, with events at Canyons 100K and upcoming Western States.

Deckers Brands (NYSE:DECK), a leading global footwear, apparel, and accessories company, has scheduled its Q4 and full fiscal year 2025 earnings conference call for Thursday, May 22, 2025, at 4:30 pm Eastern Time. The earnings call will be accessible through the company's investor relations website at ir.deckers.com, where the broadcast will remain available for a minimum of 30 days after the call.