The G.O.A.T. Returns: HOKA Unveils the New Speedgoat 7

Key Terms

eva technical

Economic Value Added (EVA) is a measure of a company’s true economic profit, found by comparing the operating profit it earns after tax to the full cost of the capital it uses. Like checking whether a shop not only pays its bills but also earns money above rent and loan costs, a positive EVA indicates the business is creating value for investors, while a negative EVA suggests it is destroying investor capital and may warrant closer scrutiny.

midsole technical

The midsole is the layer of material between a shoe’s outsole (bottom) and insole (where the foot sits) that provides cushioning, support and stability. Investors care because midsole design and materials drive product performance, brand differentiation, production costs and durability—similar to an engine in a car, it often determines customer preference, pricing power and margin potential for footwear makers.

vibram megagrip technical

Vibram Megagrip is a proprietary rubber compound used for the soles of shoes and outdoor gear designed to give unusually strong traction on both wet and dry surfaces. Investors care because it is a product advantage—like a car having better brakes—that can boost a brand’s reputation, reduce returns or injury claims, and support premium pricing or sales growth for companies that license or use the compound in their footwear lines.

outsole technical

The outsole is the bottom layer of a shoe or boot that directly touches the ground, similar to the tread on a car tire. For investors, outsole design and materials matter because they drive durability, grip, comfort and production cost, which influence product quality, brand reputation, warranty claims and profit margins; a better outsole can be a simple but visible way for a footwear maker to stand out in the market.

gaiter technical

A gaiter is a tubular piece of fabric worn around the lower face and neck or over the lower leg to provide coverage or basic protection, similar to a light scarf that can be pulled up as a mask. For investors, gaiters matter because they are a low-cost, mass-market personal protective product whose sales and regulatory guidance can affect revenue for apparel, health-supply and consumer-goods companies when demand for simple face or leg coverings rises.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

An Icon, Reimagined for the Trails Less Taken

GOLETA, Calif.--(BUSINESS WIRE)-- HOKA®, a division of Deckers Brands (NYSE: DECK), introduces the Speedgoat 7, the next evolution from one of its most celebrated franchises. A trusted companion across every type of terrain, the Speedgoat 7 is engineered for performance on rocky ascents, slick mud, technical downhills, and everything in between. Bold in design and color, the Speedgoat 7 doesn’t just tackle the trail, it makes a statement on it. Built for runners who push limits, thrive in the elements, and demand versatility without compromise, the Speedgoat 7 proves why it remains the benchmark for performance.

Reimagined for confidence across the most challenging surfaces, the Speedgoat 7 brings upgraded traction and cushioning, to deliver the ultimate balance of grip and responsiveness. This latest iteration features a refreshed super-critical foamed EVA midsole for enhanced energy return, paired with a Vibram® Megagrip outsole with Traction Lugs for reliable control. The shoe also debuts an integrated gaiter attachment, designed to keep out debris and provide a smoother, uninterrupted ride.

Meet The New G.O.A.T.

“The G.O.A.T. is back with the introduction of the Speedgoat 7, the newest addition to our cult-favorite franchise,” said Bekah Broe, Senior Director of Performance Footwear at HOKA. “Injected with new technology, we want trail runners to feel confident taking on the toughest terrain. At HOKA, we’re committed to constant innovation, delivering the best trail shoes on the market, fit for any distance or environment. Born on the trail, HOKA will always equip trail runners to reach new heights.”

Run Wilder

To launch the new Speedgoat 7, HOKA unveils the Run Wilder campaign, showcasing the shoe’s unshakeable performance elements. Set within Iceland’s diverse landscape, the campaign follows trail athletes as they put the Speedgoat 7 through a real-world wear test across three different terrains: steep and technical, slick and muddy, and loose and rocky. The Run Wilder campaign certifies the Speedgoat 7 as a reliable go-to for any trail.

HOKA Speedgoat 7 Vert Challenge

Coinciding with the launch, HOKA is inviting trail runners around the world to explore new terrain and push their limits with the HOKA Speedgoat 7 Vert Challenge. Beginning April 9, 2026, participants will aim to achieve 7,000 feet (2,134 meters) of vertical gain in 30 days. Runners can participate in the challenge via Strava or Joyrun in China. Both platforms ensure access to the same challenge and prizes. Runners will have until May 9 to complete the required 7,000 feet of gain.

Participants who complete the challenge will receive a digital completion badge on their respective platform, in addition to being entered to win the grand prize, which includes:

• One year of HOKA footwear
• Full HOKA Trail Apparel Kit
• Entry to a UTMB World Series Race (excluding UTMB Mont Blanc)

Control and Confidence on the Trail

Launched in 2015, the Speedgoat franchise was designed for runners and hikers with a “go everywhere” mindset. The Speedgoat line is synonymous with confidence on technical trails and continues to live up to its name as the greatest of all time in trail running.

Key features of the Speedgoat 7 include:

• Lay-flat tongue with dual gusset
• Lightweight RPET woven textile upper
• Stretchy, patent-pending dynamic vamp
• Heel pull tab and reflective details
• Integrated gaiter attachment
• Super-critical foamed EVA midsole
• Vibram® Megagrip outsole with Traction Lug
• Updated lug orientation for mixed terrain (5mm lugs)

Technical Details

• Women’s 8: Heel Stack 38mm | Forefoot Stack 33mm | Weight 8.3 oz (235g)
• Men’s 10: Heel Stack 40mm | Forefoot Stack 35mm | Weight 9.7 oz (275g)
• Sizing: W5-11, 12 (B); W 05-11, 12(D) Wide / M7-13, 14, 15 (D); M 7-13,14,15(2E) Wide

The Speedgoat 7 is available today at HOKA.com and at authorized dealers worldwide. MSRP $165. Available in 3 different colorways.

About HOKA®

HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth. For more information, visit HOKA.com or follow @HOKA. #FlyHumanFly

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, HOKA®, and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260201862456/en/

HOKA Media Contacts
Madeline Norling-Christensen
HOKA North America Public Relations
madeline.norling-christensen@deckers.com

rygr
hoka@rygr.us

Source: HOKA