UGG TURNS SURPLUS INTO STYLE WITH NEW ';REIMAGINED BY UGG™' COLLECTION

Rhea-AI Summary

Southern California-based global lifestyle brand UGG® unveils ReImagined by UGG™, a collection crafted with surplus materials to create new takes on iconic UGG® silhouettes. The offering utilizes excess fabrics that were ordered but never used for in-line products, repurposing them to bring new products to life for consumers. The first iteration includes the Classic Ultra Mini ReImagined and Tasman ReImagined, made with carefully selected surplus suede and sheepskin. Both styles feature repurposed wool and TENCEL™ Lyocell, a recycled polyester backing, and a sugarcane EVA outsole. The materials are sourced from Leather Working Group-certified tanneries, and the collection is available for purchase at UGG.com, UGG® stores, and select wholesale retailers nationwide.

BRAND GIVES SURPLUS MATERIALS A NEW BEGINNING WITH FRESH TAKES ON ICONIC SILHOUETTES

SANTA BARBARA, Calif., Feb. 1, 2024 /PRNewswire/ -- Southern California-based global lifestyle brand UGG^® (a division of Deckers Brands [NYSE: DECK]) unveils ReImagined by UGG^™, an offering crafted with preferred materials. Using leftover leathers and suedes, the collection creates new takes on iconic UGG^® silhouettes like the Tasman and Classic Ultra Mini.

Serving as a direct response to surplus from the last few seasons, this offering utilizes excess fabrics that were ordered but never used for in-line products due to order cancellation or other product-related reasons. Rather than using the scraps for samples or pullover, UGG^® is repurposing or reimagining them to bring a new product to life for consumers. While this offering acts as the first iteration of ReImagined by UGG^™, future collections will vary depending on multiple factors, including the amount of surplus materials available.

• Classic Ultra Mini ReImagined, $150 + Tasman ReImagined, $110 – The Classic Ultra Mini ReImagined and Tasman ReImagined are now thoughtfully reimagined with carefully selected surplus suede and sheepskin from other styles by UGG^®. When designing and building boots, sometimes there is extra material that does not get used. UGG^® thought to create a new take on styles consumers already love with that material. This is reimagined UGG magic. On the outside, there is beautiful texture in an of-the-now patchwork design. On the inside, find unbelievably soft UGGplush^™ crafted from repurposed wool and TENCEL^™ Lyocell woven into a recycled polyester backing. Both styles are built on a sugarcane EVA outsole that is cushy and supportive and made from rapidly renewable, rainwater-nourished sugarcane. The suede and sheepskin are sourced from Leather Working Group-certified tanneries – which means they comply with best practices and positive social and environmental change for responsible leather production.

ReImagined by UGG^™ is available now for purchase at UGG.com, UGG^® stores, and select wholesale retailers nationwide.

About UGG^®
Founded in 1978 by an Australian surfer on the coast of California, UGG^® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG^® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG^® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG^® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @ugg.

Press Contact:

UGG^®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com

Karla Otto New York
Erica Morelli
Senior Director
erica.morelli@karlaotto.com

HIGH-RES CONTENT
Campaign + product photography content credit: UGG^®

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SOURCE UGG

What is the new offering unveiled by UGG®?

The new offering unveiled by UGG® is ReImagined by UGG™, a collection crafted with preferred materials to create new takes on iconic UGG® silhouettes.

What are the price points for the Classic Ultra Mini ReImagined and Tasman ReImagined?

The Classic Ultra Mini ReImagined is priced at $150, and the Tasman ReImagined is priced at $110.

Where can consumers purchase the ReImagined by UGG™ collection?

Consumers can purchase the ReImagined by UGG™ collection at UGG.com, UGG® stores, and select wholesale retailers nationwide.

What are the key materials used in the ReImagined by UGG™ collection?

The collection is made with carefully selected surplus suede and sheepskin, repurposed wool, TENCEL™ Lyocell, and a sugarcane EVA outsole sourced from Leather Working Group-certified tanneries.

What is the purpose of the ReImagined by UGG™ collection?

The purpose of the collection is to repurpose surplus materials to create new products, serving as a direct response to surplus from the last few seasons.

What is the future plan for ReImagined by UGG™ collections?

Future collections will vary depending on multiple factors, including the amount of surplus materials available.