Denny’s Announces NEW Value Menu with 5 Slams® Starting at $5 and NEW Limited Time Only Menu, Including Grand Slam Burrito
Denny's (NASDAQ:DENN) has launched a new value-focused menu initiative featuring 5 Slams® Starting at $5, available through October 28, 2025. The lineup includes three new items: the Grand Slam Burrito, BLT&E Slamwich, and 2-Egg Breakfast Slam, alongside existing favorites like the Everyday Value Slam and Super Slam.
The company has also introduced its fall seasonal menu featuring the return of Pumpkin Pecan Pancakes and new items like the Bourbon Bacon Sirloin Dinner and Chocolate Cinnamon Milkshake. Additionally, Denny's unveiled its new Booth Bucks™ Rewards Program, offering customers 10 Booth Bucks for every dollar spent, redeemable for free menu items.
Denny's (NASDAQ:DENN) ha lanciato una nuova iniziativa di menu orientata al valore: 5 Slams® a partire da 5$, disponibile fino al 28 ottobre 2025. La proposta include tre novità: il Grand Slam Burrito, il BLT&E Slamwich e il 2-Egg Breakfast Slam, affiancate da classici come l'Everyday Value Slam e il Super Slam.
L'azienda presenta inoltre il suo menu stagionale autunnale con il ritorno delle Pumpkin Pecan Pancakes e nuove proposte come il Bourbon Bacon Sirloin Dinner e il Chocolate Cinnamon Milkshake. Denny's ha anche introdotto il nuovo programma fedeltà Booth Bucks™, che assegna 10 Booth Bucks per ogni dollaro speso, riscattabili con pietanze gratuite.
Denny's (NASDAQ:DENN) ha lanzado una nueva iniciativa de menú enfocada en el valor: 5 Slams® desde $5, disponible hasta el 28 de octubre de 2025. La oferta incluye tres novedades: el Grand Slam Burrito, el BLT&E Slamwich y el 2-Egg Breakfast Slam, junto a favoritos existentes como el Everyday Value Slam y el Super Slam.
La compañía también presenta su menú de temporada de otoño con el regreso de las Pumpkin Pecan Pancakes y nuevas opciones como el Bourbon Bacon Sirloin Dinner y el Chocolate Cinnamon Milkshake. Además, Denny's lanzó su nuevo programa de recompensas Booth Bucks™, que otorga 10 Booth Bucks por cada dólar gastado, canjeables por artículos gratis del menú.
Denny's (NASDAQ:DENN)가 가성비 중심의 새로운 메뉴 프로모션인 5 Slams® 5달러부터를 출시했습니다. 해당 프로모션은 2025년 10월 28일까지 진행됩니다. 라인업에는 Grand Slam Burrito, BLT&E Slamwich, 2-Egg Breakfast Slam 등 세 가지 신규 아이템과 Everyday Value Slam, Super Slam 같은 인기 메뉴가 포함됩니다.
또한 회사는 가을 시즌 메뉴를 선보여 Pumpkin Pecan Pancakes가 복귀하고 Bourbon Bacon Sirloin Dinner, Chocolate Cinnamon Milkshake 같은 새 메뉴를 추가했습니다. 아울러 Denny's는 새 Booth Bucks™ 리워드 프로그램을 공개했으며, 고객은 지출한 1달러당 10 Booth Bucks를 적립해 무료 메뉴로 교환할 수 있습니다.
Denny's (NASDAQ:DENN) a lancé une nouvelle opération menu axée sur le rapport qualité-prix : 5 Slams® dès 5 $, disponible jusqu'au 28 octobre 2025. La sélection comprend trois nouveautés : le Grand Slam Burrito, le BLT&E Slamwich et le 2-Egg Breakfast Slam, ainsi que des incontournables comme l'Everyday Value Slam et le Super Slam.
La société a également dévoilé son menu saisonnier d'automne avec le retour des Pumpkin Pecan Pancakes et de nouvelles propositions comme le Bourbon Bacon Sirloin Dinner et le Chocolate Cinnamon Milkshake. Par ailleurs, Denny's a présenté son nouveau programme de fidélité Booth Bucks™, qui attribue 10 Booth Bucks pour chaque dollar dépensé, échangeables contre des articles gratuits du menu.
Denny's (NASDAQ:DENN) hat eine neue, preisorientierte Menüaktion gestartet: 5 Slams® ab 5 $, gültig bis zum 28. Oktober 2025. Das Angebot umfasst drei neue Gerichte – den Grand Slam Burrito, das BLT&E Slamwich und das 2-Egg Breakfast Slam – sowie bewährte Favoriten wie den Everyday Value Slam und den Super Slam.
Das Unternehmen hat außerdem sein herbstliches Saisonmenü vorgestellt, das die Pumpkin Pecan Pancakes zurückbringt und neue Gerichte wie das Bourbon Bacon Sirloin Dinner und den Chocolate Cinnamon Milkshake bietet. Zusätzlich wurde das neue Booth Bucks™ Rewards Program eingeführt: Für jeden ausgegebenen Dollar gibt es 10 Booth Bucks, die gegen kostenlose Menüpunkte eingelöst werden können.
- Introduction of value menu with complete meals starting at just $5
- Launch of new loyalty program offering 10 Booth Bucks per dollar spent
- Menu innovation with three new Slam options and seasonal offerings
- Expanded menu variety with both breakfast and dinner options
- Limited time availability of the value menu (ends October 28, 2025)
- Pricing and participation may vary by location
Insights
Denny's strategic value menu and loyalty program launch targets budget-conscious consumers while boosting frequency during economic pressures.
Denny's new "5 Slams Starting at $5" value menu represents a calculated strategic pivot to attract price-sensitive consumers during the challenging economic environment. This value-focused approach mirrors successful strategies deployed by quick-service competitors like McDonald's and Wendy's, but positions Denny's uniquely in the family dining segment where comprehensive meal deals at this price point are less common.
The timing is particularly strategic - launching during back-to-school season when family budgets tighten and routine dining patterns reemerge after summer. By keeping all offerings under
Equally significant is the introduction of the Booth Bucks Rewards Program, which addresses a critical gap in Denny's digital ecosystem. The program's structure (10 points per dollar spent) creates a clear value proposition while the redemption flexibility across 40+ menu items should drive repeat visits and incremental spending. The program strategically emphasizes digital engagement, likely aimed at capturing valuable customer data while reducing reliance on third-party delivery platforms.
The seasonal LTO items, particularly the returning Pumpkin Pecan Pancakes and new premium offerings like the Bourbon Bacon Sirloin Dinner, provide higher-margin options to balance the value menu strategy. This two-pronged approach allows Denny's to attract both budget-conscious consumers and those willing to spend more on seasonal specialties.
America’s Diner makes it easy to save on every visit with its NEW Booth Bucks™ Rewards Program
Spartanburg, SC, Aug. 27, 2025 (GLOBE NEWSWIRE) -- With back-to-school and fall activities ramping up, Denny's is making it easy for families to enjoy a great meal with value-packed deals, including its 5 Slams® Starting at
Now through October 28, the 5 Slams Starting at
5 Slams Starting at
- NEW! Grand Slam Burrito: Hit a Grand Slam of flavor with crispy Applewood-smoked bacon, sausage crumbles, scrambled eggs, crispy hashbrowns and melted cheese in a warm flour tortilla served with a side of salsa.
- NEW! BLT&E Slamwich: The perfect sandwich, made with four strips of crispy Applewood-smoked bacon, a cooked-to-order egg, crisp lettuce and tomato with a spread of mayo on perfectly toasted sourdough. Served with crispy hash browns or fries.
- NEW! 2-Egg Breakfast Slam: Two eggs cooked your way, with crispy hash browns and white toast. A simple classic breakfast.
- And two additional menu favorites round out this feature: The Everyday Value Slam and The Super Slam.
Back by popular demand, Pumpkin Pecan Pancakes have also returned to Denny’s booths! Bursting with flavor and pumpkin goodness, it’s a must-have dish this fall. These limited time fall menu items include:
- Pumpkin Pecan Pancake Slam®: This Slam brings all the fall flavor together in one satisfying meal, featuring two buttermilk pancakes cooked with real pumpkin pie filling and topped with rich pecan pie sauce, served with two fresh eggs made to order, crispy-golden hash browns, and two crispy Applewood-smoked bacon strips or sausage links.
- NEW! Bourbon Bacon Sirloin Dinner: Joining the delicious Bourbon options alongside the Bourbon Bacon Burger and Bourbon Chicken Sizzlin’ Skillet is the Bourbon Bacon Sirloin Dinner - USDA choice cut, 8 oz seasoned sirloin steak topped with bourbon sauce, caramelized onions, chopped Applewood-smoked bacon and sautéed mushrooms. Served with two sides and dinner bread.
- NEW! Chocolate Cinnamon Milkshake: Always hand-dipped, premium vanilla ice cream blended with rich chocolate syrup and sweet bursts of cinnamon crunch in every sip.
"Our guests are looking for great value and great taste, especially during the busy fall season," said Ellie Doty, Denny's Executive Vice President and Chief Brand Officer. "With the return of our beloved pumpkin favorites, alongside our new 5 Slams Starting at
For guests who want to save all year long, Denny’s is rolling out its new Loyalty Program. It’s simple - members earn 10 Booth Bucks for every dollar spent and redeem for FREE Denny's food, with over 40 delicious menu items to choose from including beverages, appetizers, sides, Kids' Meals, and desserts! Guests who sign up for Denny’s Rewards will get a welcome offer for immediate use in restaurant or at Dennys.com, receive ongoing challenges to "plus up" points, and gain access to exclusive deals and savings throughout the year - including the birthday FREE Everyday Value Slam reward guests know and love.
To learn more about Denny’s new 5 Slams Starting at
*Prices and participation may vary, check your local Denny’s.
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About Denny’s Corp
Denny's is a Spartanburg, S.C. - based family dining restaurant brand that has been welcoming guests to our booths for more than 70 years. Our guiding principle is simple: We love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. Whether it's at our brick-and-mortar locations, via Denny's on Demand (the first delivery platform in the family dining segment), or at The Meltdown, Banda Burrito, and The Burger Den, our three virtual restaurant concepts, Denny’s is ready to delight guests whenever and however they want to order. Our longstanding commitment to supporting our local communities in need is brought to life with our Mobile Relief Diner (that delivers hot meals to our neighbors during times of disaster), Denny's Hungry for Education™ scholarship program, our annual fundraiser with long-time-partner No Kid Hungry, and our new partnership supporting Cookies for Kids’ Cancer in their mission to fund research for new, improved and less toxic treatments for kids facing cancer.
Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants. As of June 25, 2025, the Denny’s brand consisted of 1,484 restaurants, 1,422 of which were franchised and licensed restaurants and 62 of which were company-operated. This includes 166 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.
To learn more about Denny's, please visit our brand website at www.dennys.com or the brand's social channels via Facebook, Instagram, LinkedIn or YouTube.
Attachments
Denny's Media Team Denny's 864-597-8005 media@dennys.com
FAQ
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