Balcones Distilling and The Other Art Fair Launch Second Year of Artistic Collaboration

Rhea-AI Summary

Balcones Distilling, a Texas-based leader in American Single Malt whisky and 2024 World Whiskies Awards' World's Best Craft Producer, announces its second partnership with The Other Art Fair for spring 2025. The collaboration features an Artist in Residence program, with muralist Moncho 1929 showcasing at Los Angeles (February 20-23) and another artist at Brooklyn (May 8-11).

The partnership aims to celebrate creativity in both whisky-making and art, following the landmark recognition of American Single Malt as an official whisky category. Fair attendees over 21 can enjoy Balcones cocktails, meet distillery team members, and sample award-winning whiskies. The collaboration connects independent artists with art enthusiasts while highlighting Balcones' innovative approach to Texas whisky-making.

Positive

• Recognition as World's Best Craft Producer of the Year 2024
• Strategic expansion of brand visibility through art fair partnership
• Beneficial timing with new official American Single Malt category recognition

Negative

• None.

News Market Reaction

-3.86%

1 alert

-3.86% News Effect

On the day this news was published, DEO declined 3.86%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Texas-based Balcones Distilling, a leader in the newly official American Single Malt category, once again partners with The Other Art Fair in Los Angeles and Brooklyn to celebrate emerging art and artists' unique perspectives

WACO, Texas, Feb. 5, 2025 /PRNewswire/ -- Award-winning distillery Balcones Distilling and renowned global art fair, The Other Art Fair, two pioneering forces reshaping the worlds of art and whisky, announce the second iteration of their creative partnership set to unfold during the upcoming series of spring fairs.

Balcones, the 2024 World Whiskies Awards' World's Best Craft Producer of the Year, has strived to be at the forefront of the whisky revolution in Texas, always bringing an artful approach to their whisky-making. The Other Art Fair is known for connecting independent artists with art enthusiasts in vibrant, welcoming settings worldwide. United by a passion for creativity and innovation, their collaboration celebrates artistry through a series of activations.

"Crafted with artistic inspiration, our deep and bright whiskies invite drinkers to reimagine American whisky. For us, whisky-making is a canvas—an opportunity to express ourselves and help redefine what American Single Malts from Texas can and should be," said Jared Himstedt, head distiller at Balcones Distilling. "Alongside The Other Art Fair, we believe this partnership allows our independent artists the same opportunity—the space to push boundaries, challenge the status quo and share their craft with the world."

Entering its second year, the Artist in Residence initiative offers artists a platform to break traditional boundaries and present their unique perspectives.

In 2024, Balcones and The Other Art Fair collaborated to spotlight artists whose creativity embodied the spirit of Balcones. Looking ahead to Spring 2025—following the landmark recognition of American Single Malt as an official whisky category by the Alcohol & Tobacco Tax & Trade Bureau —Balcones continues to champion innovation and fresh perspectives. Local artists are invited to create installations inspired by the Balcones ethos, uncovering new perspectives on Texas whisky—both through their artistic lens and the craftsmanship of Balcones.

"Balcones was founded with a bold, whimsical spirit and an unrelenting drive to explore uncharted territory in the world of whisky," said Frank Dudley, director of Emerging Brands at DIAGEO. "That same passion for discovery drew us to The Other Art Fair and its unconventional approach to artistry. Last year's incredible collaboration reaffirmed our belief that creativity is not just about what you look at, but what you truly see, allowing artists to interpret this vision in their own way."

With each artist chosen for their unique perspective and artistic style, muralist Moncho 1929 (Dan Monteavaro) of Los Angeles will be kicking off the Artist in Residence program with his showcase at The Other Art Fair Los Angeles February 20-23 at The Stage at Casitas in Los Angeles, Calif., followed by another local artist at The Other Art Fair Brooklyn May 8-11 at Zerospace in Brooklyn, New York.

"We're thrilled to welcome Balcones as our headline drinks partner for the second year and to join us in our mission in challenging the traditional structures of the art world by creating an experience for art lovers, artists and whisky aficionados alike that feels uniquely unstuffy and accessible. Like Balcones, we believe that creativity shouldn't be confined to convention or rule, and how you enjoy it shouldn't be either," said Nicole Garton, global fair director at The Other Art Fair.

Beyond the Artist in Residence program, attendees 21+ at The Other Art Fair can enjoy expertly crafted Balcones cocktails, meet with Balcones distillery team members to sample a selection of award-winning American Single Malt whiskies and experience firsthand what makes the newly defined whisky category so unique.

Additional details on The Other Art Fair can be found here. For more information on Balcones Distilling, and where to purchase the award-winning whiskies, visit BalconesDistilling.com.

About Balcones Distilling
Balcones Distilling pioneered a new landscape for whisky by combining centuries of single malt distilling tradition with the unique flavors of Texas. Synonymous with quality and innovation, Balcones Distilling is an award-winning distillery that is changing the state of whisky through its high-quality ingredients and unique processes to create layers of flavor in every expression. 

Creator of the original Texas whisky, Balcones Distilling distills all of its beloved spirits inside the historic Texas Fireproof Storage Company building in downtown Waco. Guests can visit the distillery for tours, tastings and events to discover the new state of whisky with Balcones. Visit BalconesDistilling.com for more information. 

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

About The Other Art Fair
The Other Art Fair is a global art fair that connects independent artists with thousands of art buyers in a welcoming and creative environment. Set against the backdrop of the world's biggest cities, each Fair delivers the unexpected, combining access to boundary-pushing yet always-affordable artworks with immersive installations, performances, and unique features. The result is an inspiring, evocative, inclusive, and fun event that creates lasting connections between artists and art lovers. Since its launch in 2011, The Other Art Fair has worked with over 3,000 artists from more than 20 countries and now hosts 10 fairs annually across the UK, the US, and Australia. For more information, visit www.theotherartfair.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/balcones-distilling-and-the-other-art-fair-launch-second-year-of-artistic-collaboration-302369059.html

SOURCE Balcones Distilling

FAQ

When and where will Balcones Distilling showcase at The Other Art Fair 2025?

Balcones Distilling will showcase at The Other Art Fair in Los Angeles from February 20-23 at The Stage at Casitas, and in Brooklyn from May 8-11 at Zerospace.

What award did Balcones Distilling win in 2024?

Balcones Distilling won the World Whiskies Awards' World's Best Craft Producer of the Year in 2024.

Who is the featured Artist in Residence for The Other Art Fair Los Angeles 2025?

Muralist Moncho 1929 (Dan Monteavaro) is the featured Artist in Residence for The Other Art Fair Los Angeles 2025.

What is the significance of American Single Malt becoming an official whisky category for DEO?

The official recognition of American Single Malt as a whisky category by the Alcohol & Tobacco Tax & Trade Bureau represents a significant milestone for Balcones Distilling, a DEO brand specializing in this category.