BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY

Rhea-AI Summary

Smirnoff, owned by Diageo (NYSE: DEO), has unveiled its latest limited-edition vodka specialty, Electric Guava, which will hit shelves in June 2025. The new offering, blending juicy guava with zesty ginger flavors, has already garnered prestigious recognition, winning Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.

The product launch was celebrated with 'Calle Electric' - an exclusive event in Miami's Little Havana featuring DJs Coco & Breezy. Electric Guava will be available nationwide at $12.99 for a 750 ml bottle and $0.99-$1.25 for a 50 ml bottle, containing 25% ABV. The launch follows the success of Smirnoff's Spicy Tamarind variant, reflecting the brand's commitment to introducing innovative flavors inspired by Hispanic culture.

Positive

• New Electric Guava product won prestigious Double Gold and Platinum awards before launch
• Competitive pricing at $12.99 for 750ml bottle maintains Smirnoff's affordable positioning
• Strategic expansion of flavor portfolio targeting Hispanic cultural preferences

Negative

• Limited-edition availability may restrict long-term revenue potential
• Lower alcohol content (25% ABV) compared to Spicy Tamarind variant (30% ABV)

The new limited-edition offering blending the flavors of juicy guava and zesty ginger has
picked up multiple awards before officially hitting shelves in June

NEW YORK, May 21, 2025 /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The limited-edition vodka specialty is already turning heads and activating tastebuds, earning top honors including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.

To celebrate its newest flavor, Smirnoff lit up Miami's Little Havana with Calle Electric – a one-night-only event pulsing with flavor duality, music, and cultural expression. Electric Guava's juicy guava flavor collided with the sweet heat of Spicy Tamarind across custom cocktails, bites and immersive experiences, capped off by an electrifying set from producers, DJs, and stylish twins Coco & Breezy, whose genre-blending sound and cultural influence kept the energy high all night long.

With energy at a fever pitch, the superstar duo surprised the crowd at Calle Electric with the debut of their unreleased track, "HOME," ahead of its official drop later this summer on June 13th.

"The energy at Calle Electric was unreal – just like the vibe of Electric Guava," said Coco & Breezy. "Smirnoff brought the flavor, we brought the sound, and together we dropped a new track that everyone can groove to while sipping on the hottest new cocktail flavor this summer."

A few hours ahead of the takeover, Smirnoff set sail on Biscayne Bay with a world class 3D content that can be viewed at any angle, with no distortion to declare: Smirnoff Electric Guava has arrived. With major award wins already under its belt and buzz building fast, fans are encouraged to grab a bottle while they can at their local retailers – this limited-edition flavor is only available while supplies last. Keep an eye on social media for a surprise new bottle drop featuring bold new artwork that brings Electric Guava's high-voltage vibe to life.

Crafted for easy, carefree sipping, Smirnoff Electric Guava blends the flavors of juicy guava with a hint of zesty ginger to help you elevate occasions big and small with something fresh tasting and exciting. Electric Guava is available nationwide, has a recommended retail price of $12.99 for a 750 ml bottle, $0.99-$1.25 for a 50 ml bottle and contains 25 percent alcohol by volume (ABV).

"We couldn't think of a more perfect way to introduce Electric Guava than with Calle Electric," said Jennifer Holiday Hudson, North American brand leader at Smirnoff. "We were inspired by the tropical flavors that are deeply rooted in Hispanic culture and celebrated across many communities, and we wanted to bottle up that vibe into something people can enjoy together. After seeing how much love there's been for Spicy Tamarind, we knew it was time to keep pushing the flavor conversation forward."

While you're at it, don't forget to savor the spice with renowned classic Spicy Tamarind, set for a recommended retail price of $12.99 for a 750 ml bottle and containing 30% ABV.

Couldn't make it to Calle Electric? Bring the party home with our signature Smirnoff Electric Guava Fizz - a crisp, zesty mix that's ready to turn up the flavor for any occasion.

ELECTRIC GUAVA FIZZ

Ingredients:

• 1.5 oz Smirnoff Electric Guava
• 3 oz Lemonade
• 1.5 oz Club soda
• Garnish: Lemon wheel

Directions: Pour ingredients into a highball glass filled with ice. Gently stir. Garnish with lemon wheel.

Whether you're sipping the sweet & spicy of Spicy Tamarind or indulging in the bold & zesty of Electric Guava, Smirnoff continues to be in a league of their own with vodka specialty. No matter how you choose to enjoy Smirnoff's iconic flavors, please remember to always sip responsibly.

About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice, known for flavors since 1999.

Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

MEDIA CONTACTS:
Brooke Smith
DIAGEO
Brooke.Smith@diageo.com 

TAYLOR
Smirnoff@taylorstrategy.com

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SOURCE Smirnoff

FAQ

What is the price of Smirnoff Electric Guava and when will it be available?

Smirnoff Electric Guava will be available in June 2025 at $12.99 for a 750ml bottle and $0.99-$1.25 for a 50ml bottle.

What awards has Diageo's (DEO) new Smirnoff Electric Guava won?

The new flavor has won Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.

What is the alcohol content of Smirnoff Electric Guava?

Smirnoff Electric Guava contains 25 percent alcohol by volume (ABV).

How does Smirnoff Electric Guava compare to Spicy Tamarind?

Both are priced at $12.99 for 750ml, but Electric Guava has 25% ABV compared to Spicy Tamarind's 30% ABV. Electric Guava features guava and ginger flavors, while Spicy Tamarind offers a sweet and spicy profile.