BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY
Smirnoff, owned by Diageo (NYSE: DEO), has unveiled its latest limited-edition vodka specialty, Electric Guava, which will hit shelves in June 2025. The new offering, blending juicy guava with zesty ginger flavors, has already garnered prestigious recognition, winning Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards.
The product launch was celebrated with 'Calle Electric' - an exclusive event in Miami's Little Havana featuring DJs Coco & Breezy. Electric Guava will be available nationwide at $12.99 for a 750 ml bottle and $0.99-$1.25 for a 50 ml bottle, containing 25% ABV. The launch follows the success of Smirnoff's Spicy Tamarind variant, reflecting the brand's commitment to introducing innovative flavors inspired by Hispanic culture.
Smirnoff, di proprietà di Diageo (NYSE: DEO), ha lanciato la sua ultima vodka in edizione limitata, Electric Guava, che sarà disponibile da giugno 2025. Questa nuova proposta, che unisce il gusto succoso della guava a note speziate di zenzero, ha già ottenuto prestigiosi riconoscimenti, vincendo il Double Gold al San Francisco World Spirits Competition e il Platinum agli L.A. Spirits Awards.
Il lancio è stato celebrato con 'Calle Electric', un evento esclusivo a Little Havana, Miami, con i DJ Coco & Breezy. Electric Guava sarà disponibile a livello nazionale al prezzo di 12,99 $ per una bottiglia da 750 ml e da 0,99 $ a 1,25 $ per una bottiglia da 50 ml, con un contenuto alcolico del 25% ABV. Questo lancio segue il successo della variante Spicy Tamarind di Smirnoff, a testimonianza dell’impegno del brand nell’introdurre sapori innovativi ispirati alla cultura ispanica.
Smirnoff, propiedad de Diageo (NYSE: DEO), ha presentado su última edición limitada de vodka, Electric Guava, que llegará a las tiendas en junio de 2025. Esta nueva propuesta, que combina el jugoso sabor de la guayaba con el toque picante del jengibre, ya ha recibido prestigiosos premios, ganando el Doble Oro en la San Francisco World Spirits Competition y el Platino en los L.A. Spirits Awards.
El lanzamiento se celebró con 'Calle Electric', un evento exclusivo en Little Havana, Miami, con los DJs Coco & Breezy. Electric Guava estará disponible a nivel nacional por 12,99 $ para una botella de 750 ml y entre 0,99 $ y 1,25 $ para una botella de 50 ml, con un contenido alcohólico del 25% ABV. Este lanzamiento sigue al éxito de la variante Spicy Tamarind de Smirnoff, reflejando el compromiso de la marca por introducir sabores innovadores inspirados en la cultura hispana.
스미노프는 Diageo (NYSE: DEO)가 소유한 브랜드로, 2025년 6월 출시 예정인 최신 한정판 보드카 Electric Guava를 공개했습니다. 이 신제품은 달콤한 구아바와 상큼한 생강 맛을 조화롭게 블렌딩했으며, 이미 샌프란시스코 월드 스피리츠 컴피티션에서 더블 골드, L.A. 스피리츠 어워드에서 플래티넘을 수상하는 등 명성을 얻고 있습니다.
출시 기념 행사인 'Calle Electric'은 마이애미 리틀 하바나에서 DJ 코코 & 브리지와 함께한 독점 이벤트로 진행되었습니다. Electric Guava는 전국적으로 750ml 병당 12.99달러, 50ml 병당 0.99~1.25달러에 판매되며, 알코올 도수는 25% ABV입니다. 이번 출시는 스미노프의 스파이시 타마린드 변종의 성공에 이어, 히스패닉 문화를 영감으로 한 혁신적인 맛을 선보이려는 브랜드의 의지를 반영합니다.
Smirnoff, propriété de Diageo (NYSE: DEO), a dévoilé sa nouvelle vodka en édition limitée, Electric Guava, qui sera disponible en juin 2025. Cette nouvelle création, alliant la douceur de la goyave à la fraîcheur du gingembre, a déjà reçu des distinctions prestigieuses, remportant le Double Gold au San Francisco World Spirits Competition et le Platinum aux L.A. Spirits Awards.
Le lancement a été célébré lors de l'événement exclusif 'Calle Electric' à Little Havana, Miami, avec les DJs Coco & Breezy. Electric Guava sera disponible à l'échelle nationale au prix de 12,99 $ pour une bouteille de 750 ml et entre 0,99 $ et 1,25 $ pour une bouteille de 50 ml, avec un taux d'alcool de 25 % ABV. Ce lancement fait suite au succès de la variante Spicy Tamarind de Smirnoff, témoignant de l'engagement de la marque à proposer des saveurs innovantes inspirées de la culture hispanique.
Smirnoff, im Besitz von Diageo (NYSE: DEO), hat seine neueste Limited-Edition-Wodka-Spezialität Electric Guava vorgestellt, die im Juni 2025 in den Handel kommt. Das neue Produkt kombiniert saftige Guave mit würzigem Ingwergeschmack und hat bereits renommierte Auszeichnungen erhalten, darunter Double Gold bei der San Francisco World Spirits Competition und Platinum bei den L.A. Spirits Awards.
Der Produktlaunch wurde mit 'Calle Electric' gefeiert – einer exklusiven Veranstaltung in Miamis Little Havana mit den DJs Coco & Breezy. Electric Guava wird landesweit für 12,99 $ pro 750-ml-Flasche und 0,99–1,25 $ für eine 50-ml-Flasche mit 25 % Alkoholgehalt (ABV) erhältlich sein. Der Launch folgt dem Erfolg der Smirnoff-Variante Spicy Tamarind und zeigt das Engagement der Marke, innovative Geschmacksrichtungen inspiriert von der hispanischen Kultur einzuführen.
- New Electric Guava product won prestigious Double Gold and Platinum awards before launch
- Competitive pricing at $12.99 for 750ml bottle maintains Smirnoff's affordable positioning
- Strategic expansion of flavor portfolio targeting Hispanic cultural preferences
- Limited-edition availability may restrict long-term revenue potential
- Lower alcohol content (25% ABV) compared to Spicy Tamarind variant (30% ABV)
The new limited-edition offering blending the flavors of juicy guava and zesty ginger has
picked up multiple awards before officially hitting shelves in June
To celebrate its newest flavor, Smirnoff lit up
With energy at a fever pitch, the superstar duo surprised the crowd at Calle Electric with the debut of their unreleased track, "HOME," ahead of its official drop later this summer on June 13th.
"The energy at Calle Electric was unreal – just like the vibe of Electric Guava," said Coco & Breezy. "Smirnoff brought the flavor, we brought the sound, and together we dropped a new track that everyone can groove to while sipping on the hottest new cocktail flavor this summer."
A few hours ahead of the takeover, Smirnoff set sail on Biscayne Bay with a world class 3D content that can be viewed at any angle, with no distortion to declare: Smirnoff Electric Guava has arrived. With major award wins already under its belt and buzz building fast, fans are encouraged to grab a bottle while they can at their local retailers – this limited-edition flavor is only available while supplies last. Keep an eye on social media for a surprise new bottle drop featuring bold new artwork that brings Electric Guava's high-voltage vibe to life.
Crafted for easy, carefree sipping, Smirnoff Electric Guava blends the flavors of juicy guava with a hint of zesty ginger to help you elevate occasions big and small with something fresh tasting and exciting. Electric Guava is available nationwide, has a recommended retail price of
"We couldn't think of a more perfect way to introduce Electric Guava than with Calle Electric," said Jennifer Holiday Hudson, North American brand leader at Smirnoff. "We were inspired by the tropical flavors that are deeply rooted in Hispanic culture and celebrated across many communities, and we wanted to bottle up that vibe into something people can enjoy together. After seeing how much love there's been for Spicy Tamarind, we knew it was time to keep pushing the flavor conversation forward."
While you're at it, don't forget to savor the spice with renowned classic Spicy Tamarind, set for a recommended retail price of
Couldn't make it to Calle Electric? Bring the party home with our signature Smirnoff Electric Guava Fizz - a crisp, zesty mix that's ready to turn up the flavor for any occasion.
ELECTRIC GUAVA FIZZ
Ingredients:
- 1.5 oz Smirnoff Electric Guava
- 3 oz Lemonade
- 1.5 oz Club soda
- Garnish: Lemon wheel
Directions: Pour ingredients into a highball glass filled with ice. Gently stir. Garnish with lemon wheel.
Whether you're sipping the sweet & spicy of Spicy Tamarind or indulging in the bold & zesty of Electric Guava, Smirnoff continues to be in a league of their own with vodka specialty. No matter how you choose to enjoy Smirnoff's iconic flavors, please remember to always sip responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice, known for flavors since 1999.
Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Brooke Smith
DIAGEO
Brooke.Smith@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/bold-zesty-always-electric-smirnoff-introduces-award-winning-electric-guava-with-a-flavor-forward-miami-takeover-featuring-genre-blending-artists-and-cultural-tastemakers-coco--breezy-302462129.html
SOURCE Smirnoff
FAQ
What is the price of Smirnoff Electric Guava and when will it be available?
What awards has Diageo's (DEO) new Smirnoff Electric Guava won?
What is the alcohol content of Smirnoff Electric Guava?
How does Smirnoff Electric Guava compare to Spicy Tamarind?
