Bulleit Frontier Whiskey Unveils Its First Bottled-in-Bond Expression, Distilled in Spring 2017

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Bulleit Frontier Whiskey has launched its first-ever Bottled-in-Bond bourbon, distilled in Spring 2017 at their Shelbyville, Kentucky facility. This seven-year-aged expression, bottled at 100 proof, adheres to the strict standards of the Bottled-in-Bond Act of 1897 and features the brand's signature high-rye mash bill.

The bourbon has earned a 91-point rating at the 2024 International Wine & Spirits Competition. It offers aromas of spice and toasted oak, with maple sweetness and nutmeg warmth on the palate, finishing with smooth butterscotch notes.

The release will be available nationwide starting February 2025 at a suggested retail price of $54.99 for a 750ml bottle. This expression will continue as a -time release, with timing determined by The Bulleit blending team.

Positive

• Earned 91-point rating at 2024 International Wine & Spirits Competition
• Premium pricing at $54.99 per 750ml bottle indicates strong market positioning
• -time release strategy could drive demand and pricing power

Negative

• None.

The brand's first bonded whiskey is crafted at Bulleit Distilling Company in Shelbyville, KY

SHELBYVILLE, Ky., Feb. 18, 2025 /PRNewswire/ -- Bulleit Frontier Whiskey proudly announces the launch of its first-ever Bottled-in-Bond bourbon, distilled and aged entirely at the Bulleit Distilling Company in Shelbyville, Kentucky. Distilled in Spring 2017—the same year the state-of-the-art distillery opened -- and aged for seven years, this expression marks a pivotal milestone for the expanding Bulleit portfolio and demonstrates the brand's commitment to quality and craftsmanship.

Produced under the strict standards of the Bottled-in-Bond Act of 1897, this bold new chapter in the Bulleit portfolio reflects the precision, patience, and innovation that have become hallmarks of the brand.

Crafted to the Highest Standards with a Smooth Finish
Bulleit Bottled-in-Bond embodies the brand's signature high-rye mash bill delivering a bold, distinctive flavor. Distilled in Spring 2017, aged in federally bonded warehouses, and bottled at 100 proof, it adheres to the exacting requirements of the Bottled-in-Bond Act, ensuring exceptional quality and consistency.

This expression has already earned a 91-point rating at the 2024 International Wine & Spirits Competition, underscoring its excellence. Perfect for savoring neat, on the rocks, or as the foundation for bold cocktails, Bulleit Bottled-in-Bond offers a rich, layered experience: aromas of spice and toasted oak, a palate of maple sweetness and nutmeg warmth, and a smooth, lingering butterscotch finish.

Delicia James, Lead Whiskey Blender at Diageo said "Introducing our first Bottled-in-Bond bourbon, made entirely at the Bulleit Distilling Company is a proud achievement for our team. With our signature high-rye mash bill and seven years of aging under Bottled-in-Bond standards, this bourbon delivers a richness and complexity we're excited to share. It's a whiskey that truly showcases the best of what we do here in Shelbyville—bold, balanced, and crafted with care."

Jesse Damashek, Senior Vice President of North American Whiskeys at Diageo added: "The past year has been a defining one for Bulleit, and the release of our first Bottled-in-Bond bourbon adds a meaningful new chapter to our story. Bulleit Bottled-in-Bond is more than a celebration of craftsmanship, it's a testament to our commitment to innovation and to showcasing the exceptional quality of whiskey crafted at our distillery in Shelbyville."

Many Milestones Achieved, Many More to Come
With Bulleit Bottled-in-Bond, the brand builds on a legacy of innovation through a series of recent releases that highlight its dedication to advancing the frontier of whiskey. The last year has seen the launch of Bulleit American Single Malt, a significant step into an emerging whiskey category, alongside the introduction of Rye 10-Year-Old, a permanent addition to the range, and the celebrated return of Rye 12-Year-Old after five years, offering a rye with a complex yet approachable character. Bulleit Bottled-in-Bond is rooted in the brand's spirit of experimentation and innovation, reflecting a relentless drive to advance whiskey craft.

Going forward, this expression will continue as a limited-time release, with the frequency and timing determined by The Bulleit blending team to ensure each bottling meets the highest standards of quality and character.

Availability

Bulleit Bottled-in-Bond will be available nationwide starting February 2025, with a suggested retail price of $54.99 for a 750ml bottle.

No matter where or how you decide to enjoy Bulleit Bottled in Bond, Bulleit reminds consumers 21+ to please remember to taste and serve responsibly.

For further information, images or to arrange an interview, please contact:

About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 12-Year Old and a Gold Medal for Bulleit American Single Malt at the 2024 San Francisco World Spirits Competition. In 2017, Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological, and sustainable approach to making great whiskey. In 2021, Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site. supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

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SOURCE Bulleit Frontier Whiskey

FAQ

When will Bulleit Bottled-in-Bond bourbon be available for purchase?

Bulleit Bottled-in-Bond bourbon will be available nationwide starting February 2025.

What is the price of Bulleit's new Bottled-in-Bond bourbon?

The suggested retail price is $54.99 for a 750ml bottle.

What rating did Bulleit Bottled-in-Bond receive in the 2024 International Wine & Spirits Competition?

Bulleit Bottled-in-Bond received a 91-point rating at the 2024 International Wine & Spirits Competition.

How long was Bulleit's Bottled-in-Bond bourbon aged?

The bourbon was aged for seven years, having been distilled in Spring 2017.

Will Bulleit Bottled-in-Bond be a permanent addition to their portfolio?

No, it will continue as a -time release, with frequency and timing determined by The Bulleit blending team.