Introducing Fanged Pursuit, The Latest Kentucky Straight Bourbon Whiskey Aged 17 Years From The Orphan Barrel Collection

Rhea-AI Summary

Diageo (DEO) has unveiled Fanged Pursuit, a new 17-year-aged Kentucky Straight Bourbon Whiskey under its Orphan Barrel collection. This -edition release, priced at $200 per 750mL, marks the collection's first North American non-chill filtered whiskey.

The bourbon features a mashbill of 68-74% corn, 18-22% rye, and 8-10% malted barley. The non-chill filtering process retains fats, proteins, and oils, enhancing the whiskey's flavor profile, which includes notes of vanilla, red cherries, honey, toasted oak, orchard fruits, and spices.

The product launched exclusively in the U.S. on March 1, 2025, available through select spirits retailers nationwide and ReserveBar. The release is a one-time production, emphasizing its exclusive nature in the premium spirits market.

Positive

• Premium pricing at $200 per bottle indicates strong margin potential
• edition status may drive demand and pricing power
• Non-chill filtered process adds premium product differentiation

Negative

• One-time release limits long-term revenue potential
• distribution to U.S. market only

News Market Reaction

+0.30%

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+0.30% News Effect

On the day this news was published, DEO gained 0.30%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

The new liquid is the first North American Non-Chill Filtered Whiskey in the Orphan Barrel line-up

NEW YORK, March 3, 2025 /PRNewswire/ -- Orphan Barrel presents a new liquid within its collection: Fanged Pursuit Kentucky Straight Bourbon Aged 17 Years. This introduction marks the first North American non-chill filtered Kentucky Straight Bourbon Whiskey to be introduced in the Orphan Barrel collection. The Fanged Pursuit label artwork captures the essence of the liquid within, showcasing a lone Kentucky bobcat silently prowling its native Bluegrass State's forests. This label mirrors the bourbon's aging process— unfolding with slow and careful precision, driven by a harmonious relationship with its environment to reach its remarkable potential.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/diageo/9321851-en-orphan-barrel-whiskey-co-introduces-fanged-pursuit-kentucky-straight-bourbon-whiskey

Influenced by the heartland of Kentucky Bourbon and years of whiskey-making expertise, this untamed spirit is aged to perfection in charred American Oak barrels for 17 years, resulting in an exquisite Kentucky Straight Bourbon Whiskey. As a non-chill filtered whiskey, Fanged Pursuit offers a richer taste by retaining fats, proteins, and oils that are removed during chill filtering. This process adds complexity, enhancing flavor, aroma, and mouthfeel, while preventing chill haze.

"Fanged Pursuit is a standout for those who savor the artistry and depth of American bourbon-making," said Fanged Pursuit Lead Blender Delicia James. "The bobcat proudly symbolizes not only the spirit of the bourbon itself, but also the continuous evolution of the Orphan Barrel collection, highlighting the distinct character of each release and the unique story behind every bottle."

Crafted from a carefully selected mashbill of 68-74% corn, 18-22% rye, and 8-10% malted barley, Fanged Pursuit delights with aromas of vanilla, red cherries, and honey. On the palate, notes of toasted oak, orchard fruits, and spices are coated by a velvety mouthfeel. Just as a bobcat is rare to spot in the wild, often seen only in glimpses during the dawn or dusk hours, Fanged Pursuit offers a fleeting presence as it's only to be made once and never again.

This special edition bottle is available at select spirits retailers nationwide with a suggested retail price of $200 for 750mL, and became available for purchase exclusively in the U.S. on March 1, 2025. Fanged Pursuit can also be purchased on ReserveBar, where shipping and delivery options are available. For more information about Orphan Barrel, click here and follow @orphanbarrel on Instagram.

ABOUT ORPHAN BARREL
Orphan Barrel is an endeavor to time-honor and capture high-quality liquid from barrels that have been aging independently to share them with whiskey connoisseurs. We are inspired by creativity, quality liquid, good times and great stories. These are limited edition whiskies released in one exclusive batch, so once they are gone, they are gone forever.

ABOUT DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.

Please Drink Responsibly.

FANGED PURSUIT Straight Bourbon Whiskey. 46% Alc/Vol. OB Spirits Co., Bardstown, KY. Imported by Diageo, New York, NY.

View original content:https://www.prnewswire.com/news-releases/introducing-fanged-pursuit-the-latest-kentucky-straight-bourbon-whiskey-aged-17-years-from-the-orphan-barrel-collection-302390252.html

SOURCE DIAGEO

FAQ

What is the price and availability of Diageo's (DEO) new Fanged Pursuit bourbon?

Fanged Pursuit is priced at $200 for 750mL, available from March 1, 2025, at select U.S. retailers and ReserveBar.

What makes Fanged Pursuit unique in Diageo's (DEO) Orphan Barrel collection?

It's the first North American non-chill filtered Kentucky Straight Bourbon in the collection, aged 17 years.

What is the mashbill composition of DEO's Fanged Pursuit bourbon?

The mashbill consists of 68-74% corn, 18-22% rye, and 8-10% malted barley.

Will Diageo (DEO) produce more Fanged Pursuit bourbon after this release?

No, Fanged Pursuit is a one-time release that will never be produced again.