IT'S PIÑA! BUCHANAN'S BLENDED SCOTCH WHISKY INTRODUCES NEW BUCHANAN'S PINEAPPLE - THE FIRST FLAVORED SPIRIT IN THE BRAND'S AWARD-WINNING PORTFOLIO
Buchanan's Blended Scotch Whisky has launched Buchanan's Pineapple, a new addition to its portfolio, which combines the smoothness of Scotch with the flavor of pineapple. This 750ml whisky (35% ABV) is priced at $29.99 and became available on February 1, 2023. The new blend features notes of caramel, vanilla, and citrus, offering a vibrant taste experience for cocktail enthusiasts. The brand aims to honor its Hispanic American roots, inspired by popular mixes like the Buchanita. With an integrated marketing campaign titled It's Piña, the brand promotes easy cocktail recipes and plans to engage with communities across various states.
- Introduction of Buchanan's Pineapple as the first flavored spirit in the portfolio.
- Price point of $29.99 makes it accessible.
- Strong marketing campaign targeting the Hispanic American community.
- Potential for increased sales through community engagement at cultural events.
- None.
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Buchanan's Pineapple combines the exceptional smoothness of Scotch Whisky, with the juicy taste of pineapple, inviting drinkers to step into a more vibrant world.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9124551-buchanans-scotch-whisky-pineapple
Buchanan's Pineapple features notes of light caramel and vanilla, the luscious taste of juicy pineapple, and a bright, zesty citrus finish. The new blend is bursting with pineapple flavor that is beautifully balanced with the traditional smoothness of whisky from the
"For years, Buchanan's has been welcomed into the culture and celebrations of the Hispanic American community, often mixed with pineapple juice, resulting in one of our most popular serves, the Buchanita, which helped inspire us to create this new blended whisky flavor," says
Buchanan's Pineapple is welcoming drinkers 21 and older to step into a tangier timezone and a more vibrant world of flavor with new campaign It's Piña. The campaign celebrates a tropical state of mind, an energy, and a magic moment that happens the instant you share a piña drink with friends and family. The integrated campaign will launch with digital content in social and paid media, featuring original music by Venezuelan -Dominican producer Napoles, who added his
Buchanan's is encouraging fans to responsibly embrace the piña mindset at home, or out with friends, through easy-to-make cocktails and recipes, like the Piña Fizz and Bucha Colada. Buchanan's Pineapple will also be bringing piña vibes on the road throughout the year at some of the biggest cultural events, local parades and community gatherings across
Buchanan's Pineapple (750ml;
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SOURCE Buchanan's Scotch Whisky
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