Diageo Stock Price, News & Analysis

Perfect Moment (NYSE American: PMNT) reports record-breaking wholesale bookings of $12.7 million for its Autumn/Winter 2025 collection, marking a 30% increase from the previous year. The company's wholesale revenue, which represented 58% of total net revenue in FY2024, shows strong growth from both new and existing customers.

The company has expanded its global presence through partnerships with top-tier regional sales agencies across North America, UK, Europe, and Asia, focusing on luxury retailers and exclusive boutiques. Perfect Moment plans store openings in Switzerland, Turkey, and Germany, alongside luxury pop-ups in London and Dubai.

The company recently strengthened its team with key hires from Canada Goose and completed a global co-marketing campaign with Diageo. A new U.S. distribution center is now operational, improving customer experience and reducing costs. The company operates in the luxury ski apparel market ($1.7B in 2024) and luxury outerwear market ($17.9B in 2024), both projected to grow at ~6.5% CAGR through 2033.

DELEÓN Tequila, a Diageo brand (DEO), has launched the 'Opening Acts Pledge' initiative to support emerging DJs through mentorship and performance opportunities. The program includes a contest where one DJ will perform at the BET Awards 2025 red carpet on June 9.

The initiative features partnerships with Link Up, a music collective, hosting events in Houston, Atlanta, Philadelphia, and Los Angeles. Through collaboration with UnitedMasters, DELEÓN is offering 1,000 SELECT tier subscriptions and 500 hours of premium studio time in Los Angeles and New York City.

The contest is open to US residents aged 25 and above until April 14, 2025. The winner will participate in an exclusive content shoot on May 12 and perform at the BET Awards. This initiative is part of DELEÓN's 'Bold Spirits, Rise' platform, launched last year to support creative talents.

Crown Royal has returned as an official sponsor of RODEOHOUSTON® 2025, launching several initiatives during the opening weekend's Black Heritage Day. The brand brought back its Crown Royal Saloon & Showroom to NRG Park, featuring rodeo fashion and local DJ performances.

The whisky brand collaborated with Houston icon Bun B and PURPLE BRAND co-founder Luke Cosby to create a -edition fashion collection. The collection includes three pieces: a Jeff Hamilton Varsity Jacket, Bun B Signature Poncho, and a Graphic Tee, available at PURPLE BRAND's Houston Galleria location and online.

As part of their commitment to generosity, Crown Royal will donate up to $25,000 to Soldiers' Angels' LA Wildfire Relief Fund through net proceeds from the collection sales and their Purple Bag initiative, which supports veterans affected by LA fires.

Captain Morgan, owned by Diageo (DEO), has launched its new Sweet Chili Lime flavored rum nationwide. The innovative product combines sweetness, citrus flavors, and subtle chili heat, targeting consumers seeking bold flavor experiences. The product launch is supported by partnerships with actress Amrit Kaur and comedian Devon Walker to promote the new 'mouth-blowing' flavor concept.

The new variant is available nationwide in multiple bottle sizes (50ml, 375ml, 750mL, 1L, and 1.75L) with 35% ABV. Captain Morgan has also partnered with PRETZELIZED's Sea Salt Pretzel Snackers for a complementary snack pairing. The launch aligns with warming weather trends and targets outdoor consumption occasions like beach days and poolside gatherings.

21SEEDS, the female-founded infused tequila brand, has launched 'Shot Callers', a conversation card game created in collaboration with media personality Danielle Robay for Women's History Month. The game features 49 thought-provoking questions designed to foster connections while enjoying 21SEEDS cocktails.

The game represents the brand's three tequila varietals - Valencia Orange, Cucumber Jalapeño, and Grapefruit Hibiscus (SRP $32.99). According to a OnePoll study, 72% of Americans view friend time as therapy sessions, and the game aims to strengthen adult relationships through interactive play.

Shot Callers is available at participating venues serving 21SEEDS and through the brand's website. The initiative celebrates women supporting women, featuring prompts about dating stories, celebrity closets, and life lessons, combined with the brand's easy-to-make cocktails like Spicy Seed Margarita and Paloma.

Johnnie Walker, the world's leading Scotch Whisky brand, has launched Johnnie Walker Vault, a new global luxury platform focused on exclusive blending artistry. The initiative is centered around Master Blender Dr. Emma Walker's expertise, operating from a creative space beneath Johnnie Walker Princes Street in Edinburgh that houses 500 carefully selected rare whiskies.

The platform introduces a Private Blend experience starting at £50,000, offering customers personalized whisky blends created by Dr. Walker herself. The package includes luxury accommodations at Gleneagles Hotel, Michelin Star dining, and a custom Baccarat crystal decanter containing their unique blend. Each creation will be documented in the Vault's archive for future commissions.

The initiative will expand through luxury collaborations, with the first partnership featuring a couture fashion artist, to be announced in Spring 2025. The Vault represents Diageo's strategic move to meet evolving luxury consumer demands through personalization and exceptional products.

The 8 Seconds Rodeo is expanding its 2025 program to two major cities, featuring events in Portland (June 15th) and Philadelphia (October 11th), each expecting 8,000 fans. The rodeo will showcase Black cowboys competing in Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin' for a $60,000 prize pool.

Hosted by comedienne X Mayo, the event will feature notable athletes including the Bluebird Riders (11 and 13-year-old barrel racing sisters), Tank Adams (Oklahoma bull rider), and Au'vion Horton from Arkansas. The rodeo has secured partnerships with Crown Royal, offering a $10,000 award per event to organizations supporting Black cowboys, and Tecovas, supporting the expansion of western audience.

The event also includes athlete development initiatives, hosting bull riding and bareback riding clinics in Oregon with free professional instruction to support young rodeo athletes.

Guinness has launched the 'Lovely Day Project,' a nationwide initiative seeking authentic stories of people celebrating together over pints, starting this St. Patrick's Day 2025. Participants can share their celebration photos through POV's platform for a chance to be featured in upcoming Guinness advertisements and billboards.

The company announced several St. Patrick's Day initiatives including: a 40-day giveaway sweepstakes with a grand prize trip to London's Open Gate Brewery; partnership with Dermot Kennedy's Misneach Festival in Boston; participation in major city parades; sponsorship of Chicago River dyeing; and special events at Guinness Open Gate Breweries in Chicago and Baltimore. Additionally, Guinness is collaborating with PopUp Bagels to offer a -edition 'Stout Schmear' cream cheese and partnering with Victor Victor Worldwide for an Irish pub culture pop-up in New York.

Diageo (DEO) has unveiled Fanged Pursuit, a new 17-year-aged Kentucky Straight Bourbon Whiskey under its Orphan Barrel collection. This -edition release, priced at $200 per 750mL, marks the collection's first North American non-chill filtered whiskey.

The bourbon features a mashbill of 68-74% corn, 18-22% rye, and 8-10% malted barley. The non-chill filtering process retains fats, proteins, and oils, enhancing the whiskey's flavor profile, which includes notes of vanilla, red cherries, honey, toasted oak, orchard fruits, and spices.

The product launched exclusively in the U.S. on March 1, 2025, available through select spirits retailers nationwide and ReserveBar. The release is a one-time production, emphasizing its exclusive nature in the premium spirits market.